A Strong Website Development Strategy is Key to the Site’s Success

Omaha Web Design

Great websites are always created with a winning development strategy
behind them. Whether you are creating a whole new site or you’re
embarking onto a unique website redesign experience, having a solid
website development strategy in place is mandatory if you want to
succeed.

With a development strategy, you ensure that your website
complements and fulfills your business goals. You also ensure that you
have a clear funnel in place and you can easily take prospects from the
awareness stage up to the consideration and then to the purchase phase.
Your end goal is to convert people who land on your site and turn them
from prospects into loyal customers.

At 92 West, we strongly
believe that having a proper website development strategy in place will
give you an unfair advantage over your competitors in the long run. We
are continually developing effective and engaging sites that are
optimized for lead generation and customer satisfaction. We focus on UX,
UI and sales driven websites.

When developing sites, we focus on
many aspects of a website development strategy. However, we consider
that the following three aspects are the most important. Let’s take a
closer look at them:

1. Website Architecture and Navigation

Your
site architecture does matter, especially when it comes to visitor
satisfaction and engagement rate. If you want to boost your conversion
rates, you need to have a website that is super easy to navigate and
allows the user to spend as little as five seconds finding the
information they are interested in.

Website navigation includes
all the links on your site. The information architecture includes all
the information on your site and the links between the content. When
talking about navigation & architecture, you need to hit a fine line
and balance where you want to send the user and where he wants to go.

In
order to achieve the best website navigation possible, we’re looking at
the advanced data from Google Analytics together with other types of
information such as heatmaps, conversions and engagement on page.

2. Search Engine Optimization

SEO,
or Search Engine Optimization, is a must-do if you want to capitalize
on all that free organic traffic to your site. In the past few years,
keyword research is more about user intention and less about optimizing
each page for a certain keyword.

With advanced algorithms, machine
learning and Google Bert, you need to outsmart your competitors by
using as many LSI and long-tail keywords as possible on each page. You
need to offer meaningful, high-quality content on each page that answer
peoples’ questions and enables them to engage with your site.

To
help you out, we’re using a wide range of features and tools for finding
the right keywords for your site and then creating SEO friendly content
that converts. We focus on creating content that fulfill the intent of
users and entices them to further want to explore your site.

3. Content Plan

Lastly,
we ensure that your site has high-quality, unique content that
incorporates high value keywords. We study your audience using tools
like website analytics, Facebook pixel, surveys or customer feedback,
and we create content tailored to the needs of your audience.

We
always develop content into context, so that each site visitor to your
site, regardless of the buying stage they’re in, can get deeper down the
funnel and ultimately convert.

Need more information about
developing a winning website strategy? Do not hesitate to contact us at
402.620.2633 for your next project or perhaps a review of your current
one.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Red One Insurance Responsive Website Redesign Launched!

Omaha Web Design

A long time client, Red One Insurance, needed a website update to incorporate modernize their online brand and bring in a responsive site to comply with the needs of Google’s mobile first approach to search. 92 West was happy to assist with an updated interface and simplified approach to the layout; making the user first.  

Our goal with all sites is to make it easy to contact and purchase services which is why we take great efforts to get the various points of contact front and center (while not sacrificing design).  Our process is proven and the results from the launch truly verify our thought processes in lead generation.

Please visit https://www.redoneinsurance.com for your insurance needs.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Modern Website Design Elements and Trends

Omaha Web Design

Modern trends for Website Design

This year we’ve seen a number of trends come into play and we’ve taken a moment to look at some of the more impactful elements that can assist you and your team with your web design / development projects.

Semi-Flat Design

3D is still one of the common trends when it comes to modern web design. It creates shadows that are supposed to be more attractive. However, the latest trends show that people are switching back to a semi-flat design and a good example is Apple in 2013.

Why is it beneficial?

Flat and semi-flat designs assist a visitor to understand your goal or message much faster. This is because there are minimal distractions from the design itself and other things such as shadows. It also requires lesser space and loads much faster. This is critical to the modern consumer who seems to have less time to deeply peruse a website and its contents.

Large and Receptive Hero Images

Generally, websites focused on social buttons and CTA. The key here is that we want to focus on the 3 – 5 items that make the site useful / profitable.  Eliminating the slider and giving the user 1 key visual with “Easy Buttons” to get them were they need to go is the best for lead generation.

Why is it beneficial?

Gone is the time when the customer accessed the website via the desktop PC. Nowadays, the will visit it via tablets, smartphones, laptops, netbook and much more. And since images play a critical role, it is becoming more effective to use an image as the main medium for its visual effects.

You should also make certain the images are receptive for the best user experience. Users should still get the same message whether looking at product or background images.

Large and Exclusive Typography

More and more companies are realizing that moving away from the fonts they normally use and embracing larger ones is having a positive impact. It is also becoming common for the websites to feature a unique font, which makes it more noticeable and stand out from the crowd. A good example is The New Yorker, which switched to Adobe Caslon Pro. Be Bold. Say what you need in 5 – 7 words for any headline and you’ll be in good shape.

Why is it beneficial?

Typography is what guides a user across the website, on the different pages. It normally has the same design and visitors and users will definitely notice it. 

The kind of typography you use tells the user who you are and what you aim to offer. Is it information, entertainment, or functionality? Are you laidback or serious? Is the site formal or informal? Answers to such questions will be found in the typography.

It is essential to pick fonts that are compatible with common computers and browsers to avoid awkwardness.

Background Videos

Incorporating videos in the background adds a lot of value and page on the page without taking too much space. By automatically playing in the background, it will be able to tell a story or explain why your business is all about.

Why is it beneficial?

Background videos aim to attract customers in the shortest time possible. Unlike texts, which require a customer to read the contents before actually understanding what you are up to, and background videos will catch their attention from the word go. 

Studies show that our brains process videos up to 60,000 times faster than text. This means that a good one can be equated to a single line of text. It is also known that people do not like long or blocks of texts and many will move to the next page before finishing reading.

Giant Product Images

If you gave closely looked at B2B websites, you have probably noticed that they are displaying giant product images instead of the smaller ones. In so doing, they are able to highlight the most important features of the product. You can easily zoom in on a specific point without leaving the page.

Why is it beneficial?

A large product image assists a designer to focus on the main areas of concern. This means that fewer pages or space will be needs to further explain a product. Also, a consumer doesn’t need to leave the page for better understanding.

Another advantage is that it minimizes the text on the page and thus reducing the clutter. A prospective consumer simply needs to scroll the mouse or touchpad at different points to fully understand the product. And since it’s bigger, then he/she can get the fine details.

Hamburger/Hidden Menus

One of the trends in many website designs is to feature a long menu on its page. This allows you to easily and quickly find what you need. However, this design takes up quite a substantial amount of screen space that would have otherwise been used for something more valuable.

A better alternative is using the hamburger, also known as a hidden menu. It is referred to as “hamburger” because of the 3-line stacking that resembles a hamburger. This can be seen in Google Chrome, where it lists the contents on the right side of the page

Why is it beneficial?

It creates a clear and direct path to the contents and thus saving the visitor valuable time. It also requires little screen pace which allows you to place more valuable space. By getting rid of the busy navigation, the user experience becomes better.

Card Design

The popularity of cards in B2B and B2C websites has risen thanks to the growth of Pinterest. The fascination surrounding cards is forcing marketing and designers to incorporate them into a website as part of reaching the masses. The individual cards not only make the website more appealing but also help to disseminate the information faster. This is because they offer bite-sized information, which is easier to consume.

By splitting the contents into small bits and laying it individually, a consumer is able to identify what suits him/her best and focus on a particular section. This strategy also helps to make the website less cluttered and saving space.

Why is it beneficial?

Cards deliver information in a clearer and better manner in comparison to other formats. This is due to the limited information and the appealing nature. Designing individual cards is also easier and this helps to focus on a specific goal. Nevertheless, you should make certain the cards are responsive and they accordingly adapt to the website or design.

Short Feature/Product Videos

Truth is that many people prefer watching videos to reading texts. Data from the Inc. magazine indicates that 92% of customers in B2B and 43% of the B2C customers prefer watching online videos to other methods. They do so to research a particular product or service. With such information, it makes senses to include more videos on the website to take advantage of the growing market.

The companies use features videos, product videos as well as background videos in the modern web design. And since they are very short, a consumer will more than likely watch all of it.

Why is it beneficial?

Human beings love visual contents and will prefer videos to blocks of text. The short videos are a few minutes long and the likelihood of a consumer not watching the entire video because of its length is unlikely. Although brief, the videos do a great job of summarizing the contents.

Need Help with Your WordPress or ExpressionEngine Site?  

92 West can assist in a custom or theme based approach for any WordPress / ExpressionEngine development project. Please call us at 402.620.CODE or click to request a quote today!

At 92 West we help business with brand and create commerce with culture!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Mt. Crescent Ski Area’s Website Gets a Facelift

Omaha Web Design

92 West worked with our local ski hill to integrate a new content management system; including an e-commerce system that allows for flexible offerings as needed.

The two main components of the project relied heavily on our expertise with ExpressionEngine (the CMS) and Espresso (the E-Commerce Module).  We customized the site to be intuitive to the user and easily edited / maintained by our client’s on-site staff.

The end result is a highly efficient website that is truly a one-stop-shop for all of the client’s needs; content, video integration, news, e-commerce, sales tracking and search engine optimization integrated directly into the system.

Please check out http://www.skicrescent.com and let us know your thoughts!

92 West Services Provided:
– Web Development
– E-Commerce Integration

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Red One Insurance’s Lead Generation Website

Omaha Web Design

92 West worked hand-in-hand with our new client, Red One Insurance, to create a custom lead generation system that works directly with ExpressionEngine to manage leads.  The process was simple, take our marketing and user interaction knowledge and apply it to custom developed insurance website while integrating key SEO terms that will assist in natural search.

The project was completed in four weeks and successfully integrated our lead generation / tracking system into the ExpressionEngine CMS and is easy to update so even a novice will be able to modify content as wanted in the future

Please check out http://www.redoneinsurance.com and let us know your thoughts! (While you’re there you can also get a quick quote on your insurance!)

92 West Services Provided:
– Web Development
– Lead Generation Module
–  SEO

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Web Design: How to Craft a Compelling Call to Action for Your Website

Omaha Web Design

Web Design: How to Craft a Compelling Call to Action for Your Website

One of the key components of designing an effective website is identifying (early on) the true nature of the site and how we can convert visitors into subscribers, customers or clients; the call to action. Whether your aim is to prompt users to make a purchase, sign up for a newsletter or to make certain contributions, leading the user to a conversion should be a conversation that is had early in the design phase. Truly, with an effective CTA, you’ll be able to easily offer direction to your visitors, help them focus on your offerings, and ultimately measure your website’s success.

So, how do you create a call to action that yields great results? Below we outline the 10 key techniques to help you achieve just that!

1. Ensure your call to action provides user value

Do you ever wonder why most infomercials do really well in getting people purchase goods or services? Well, the reason behind them is that they work with the buyer psychology in mind. First, they identify the problem or challenge being faced by the user before presenting them with a product/service that seeks to solve that particular issue.

In the same vein, you need to also explain the benefits your visitors get once they complete the call to action you’re presenting to them.

2. Address common concerns your user may have regarding your call to action

Let’s face it. No one wants to fill out personal or card details to an unknown website without getting concerned about the possibility of having this information misused. This is why you need to come out clear (as if reading your user’s’ mind) to clarify any form of concerns they may have. As such, always reassure them that their emails will be safe with you as well as how often they can expect to hear from you. You can also let them know that they can unsubscribe any time they deem appropriate.

3. Limit your number of call to actions per page

Like anything else, providing too many calls to action on a single page will leave your users feeling overwhelmed and possibly take no action in the end. This follows the same concept whereby studies show that the more a supermarket offers too many options, the more likely shoppers fail to buy.

As such, you need to limit your CTAs as this is proven to significantly lower your users’ mental effort.

Most importantly, try to offer a variety of calls to action depending on the goal at hand. Also, avoid using repeated or sort of “canned” phrasings that end up denting your site’s user experience.

4. The position of your CTAs matters

One of the key determinants of whether your call to actions will yield results is the position in which you place them. As such, consider having them at the top part of your website as well as on the central column. However, you’ll also need to be extra careful on the number of images of faces you use on your pages. This is because humans are generally attracted to images of faces and this can significantly lower the attention given to your call to actions on pages with such images.

In addition, try to anticipate the right time to ask your users to respond to your call to action. 

5. Leave some space around your CTA

In addition to positioning your call to action correctly, you’ll also need to leave sufficient white space around it to make it more conspicuous. Indeed, the more space you leave around it, the more attention it will get from your audience. On the other hand, clutter your CTA with lots of content and risk seeing it lose its appeal.

6. Try to use a different color for your call to action

One of the most effective ways of drawing more attention to your call to action is by playing with colors on your page. As such, consider altering its color and especially if the rest of your site has a uniform color.

7. Size really matters in CTAs

Simply put, the bigger your call to action, the higher its chances of attracting user attention. In addition, having a sizable call to action will also prompt you to create an even more compelling website copy.

8. Consider applying the concept of scarcity in your call to actions

How well you’re versed in the art of buyer psychology will determine the success of your calls to action. For example, you can consider creating a sense of urgency through limiting your supply, a strategy that has been proven to be very effective as it encourages users to act fast. No one wants to miss out for sure.

You may also consider using any of the approaches below:

  • Giving limited-time discounts
  • Explaining how quickly your products are selling out.
  • Limiting supply.

9. Make a follow-up of what users do after clicking your call to actions

So a user has responded positively to your CTA. What’s next? Well, it’s your responsibility to ensure they go on to complete the entire process e.g. fill out a contact form, make a purchase, etc. You don’t want them to abandon the process midway as this will mean your mission is yet to get completed.

Be on the lookout for any causes of abandonments including distractions which might be on your page. You can then streamline the process to ensure higher rates of conversion.

10. Include call to actions on every one of your website’s page

One of the mistakes that most webmasters commit is to have their calls to action concentrated only on their website’s homepage. CTAs need to be added to all pages, otherwise, you could be losing out on numerous leads.

As mentioned earlier, you’ll need to have different variations of calls to action on different pages to avoid boring your audience with repeated phrases. 

Wrapping Up Our CTA Tips

Having an effective call to action can make such a huge impact on your website’s overall conversion. However, in the same measure, misleading call to actions can significantly dent your brand, especially if whatever you promise doesn’t tally with the actual offerings. In most cases, this will prompt users to leave negative reviews which of course is something you want to avoid in this very competitive online space.

In addition, avoid trying to shove your CTAs down your users’ throat through the use of annoying popups and overlays. Overall, do everything in moderation while focusing more on creating positive user experience and perception. This way, you’ll be able to create a lasting brand that pays.

Want to learn more about how to increase conversions and earn more with your website? Talk to 92 West today and let us guide you on how to create calls to action that convert among many other services.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency