Marketing Tips for Black Friday

Omaha Web Design

Why Focus on Holiday Marketing?

Marketers build trust with existing and potential users when they acknowledge current events and holidays. When brands are consistently active on social media, they increase brand exposure, attract new clients, build trust with existing ones, and continue to develop their own brand identities. For example, a simple Instagram post on National Puppy Day humanizes your brand—or a full marketing Christmas campaign can drive twice as many users. Paying attention to holidays and current events can only help your brand.

Black Friday Marketing

It goes without saying that Black Friday marketing is a huge deal. Companies that sell similar products are in competition with each other on this day. It all boils down to marketing, and who has the most attractive deal. This is why marketing focused on a specific product is crucial to stand out. Show consumers how your product can benefit their lives, and then explain your Black Friday discount.

The most effective way to visually market Black Friday is by showing authentic and real ways your product can benefit the lives of others. It’s also important to effectively communicate your Black Friday offer. If you simply want to participate in the conversation surrounding the holiday, authentic photos (or stock photos) of people shopping are good, too.

Hashtags for Black Friday 2019

Relevant hashtags can help your content get discovered during this holiday on social media. Some popular hashtags are: #BlackFriday #BlackFriday2019 #Shopping #HolidaySeason

Need help with your upcoming campaign?  Great!  It’s time to get started as we only have a few weeks left! Call (402) 620-2633 Now!

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Tips on Developing a Digital Marketing / Media Strategy for 2017

Omaha Web Design

Digital Marketing Essentials for Developing an Effective Media Strategy

Statistics show that more people are watching online videos on YouTube and other related media platforms with the trend expected to grow even more throughout 2017. Thankfully, technology is making this even easier to implement through the use of standard professional software, but also through basic applications you can leverage on your smartphone or tablet. For this post, I’ve listed several effective ways in which you can utilize these opportunities and promote visibility for your brand or clients; which will promote growth!

Focus on Mobile

Despite featuring small screens, mobile gadgets can help to create deep and personal connections between brands and their intended audience. Frankly, research has shown that ads running on a smartphone / tablet can play quite a significant role in growing audience reach. In one of resent client campaigns, we found out that over 40 percent of its campaign’s reach came from audiences using mobile; and with specifying the audience’s prior purchase history we were able to maximize sales.

So, mobile ads can provide overwhelming results and should prominently feature in your media plan. 

Geofencing. Demographics. Online Purchasing Habits… it’s all there for you to take advantage of while you are planning your next campaign.

Please note that if your campaign doesn’t have a sound strategy for acquiring the lead / sale once they’ve been lead to the final landing page, your results (and sales) will reflect this failure… which brings us to optimizing your content.

Optimize Your Content for Your Audience’s Needs

One of the main strengths of 92 West lies in our ability to assist you pinpoint the audience that has shown the most interest in your brand.

For example, we found out that viewers are twenty-three times more likely to visit a brand channel, watch more of the brand, share videos of the brand, or subscribe to its channel if they completed a minimum of two ads; maximizing exposure and allowing for us to develop a control peice.

Popularity of content and engagement levels should, however, be considered by advertisers seeking to reach audiences interested in specific genres of content. Studies show that there’s a higher possibility for brand lift for adverts running more engaging content.

Brands can easily access YouTube’s most popular channels and their ardent fans since the channels are aggregated into lineups by Google Preferred, which also provides your digital marketing campaigns with additional reach. To optimize results on YouTube, Google Preferred, Facebook and Instagram should be used along each other.

Incorporate Affinity Targeting in Demographic Targeting 

An effective media plan should be able to help you connect with the right audience. And while targeting a specific demography is very important, factoring in affinity segments enables you to target people who are even more engaging and qualified, based on their interests, needs, and habits.

Affinity audiences can grant you a massive reach and increase your brand awareness on mobile. When used together, the combination of both affinity targeting and demographic targeting has been proven to have profound reach as shown in the findings below: 

– Higher levels of brand awareness

Adverts that utilized both demographic and affinity targeting better reached audiences that had prior awareness of the brand.

– More view-through rates

This is the number of clicks advertisers receive on their ads, divided by the number of impressions. The audience reached was more inclined to watch the ad rather than skip it.

– A 5% growth in relative lift in Ad recall

This was when it was compared to when the ads incorporated only demographic targeting alone.

With a least 80 unique affinity audiences on YouTube, consider combining affinity targeting with your demographic specifications to maximize the impact of your campaigns. 

Combine YouTube and TV

Powerful video ads are only as effective as the strategy used for their distribution. As such, it’s important to spread out your video ads across the platforms to reach as many people as possible and optimize the impact of your campaigns.

Research has revealed that video campaigns that incorporate YouTube and TV ads achieve much higher results. For example, it was found that that skippable ad formats were more effective in promoting brand awareness and ad recall from one paid view on YouTube and a single appearance on TV than when featured twice on TV.

The same research found out that advertising on both YouTube and TV can help increase your brand reach to people aged between 18 and 49 by at least 56%. This, therefore, explains why YouTube and TV are such a powerful combination that be incorporated in any marketing campaigns for maximum results.

It is our hope that the above pointers will help make it easy for you to devise an effective media strategy for 2017. As usual, if you need any assistance on digital marketing for your business, be sure to check with us here at 92 West and we’ll be quick to guide you. Contact us today at 402.620.2633!

Some Video Editing / Creation Tools!

There are litterally hundreds / thousands of apps that can do video editing…. so I’ve only listed a few that we’ve leveraged on the fly here.  They are quick, easy and cost under $10.00 each.

VidLab: Cool app that allows you to generate a slideshow or a video and has some nice in-app purchases available.
Adobe Spark Post: Easy to make animated gifs and marketing materials for any platform.
Abobe Spark Video: A great story telling app with a built in recorder to assist you promote any product / service.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Web Design Tips on How to Secure Your WordPress Site

Omaha Web Design

Did you know that more than a quarter of the top 10 million sites on the web today are powered by WordPress? With such statistics, it’s easy to see why hackers take so much interest in WP sites. While WordPress deserves a lot of credit for the immense efforts it puts towards curbing these offenders, the many third-party themes and plugins available for use may still pose significant threats to your website.

Below I have listed four of the best WordPress security plugins that can help to enhance the security of your site. (No order of best to worst implied.)

iThemes Security

Coming with dozens of features and offering more than thirty ways to improve your WP site’s security, iThemes Security is certainly one of the best plugins out there that guarantees to lock the would-be invaders out of your online business. If you’re looking for more protection, consider going for the Pro version which features automated daily malware scanning, two-factor authentication, and a dashboard widget that allows you scan directly from your WP dashboard. This plugin is easy to use and also quite affordable.

Block Bad Queries (BBQ)

If you’re looking for a plug-n-play functionality security plugin for your website, then BBQ could be your best bet. This tool is incredibly efficient and helps you block potentially harmful URL requests as well as monitoring malicious codes.

All in One WP Security & Firewall

All in One WP Security and Firewall is another highly useful plugin that can assist in block certain fishy IP addresses or even lock out users who make too many unsuccessful login attempts. Besides, this tool can scan your website for vulnerabilities and offer recommendations and tips for enhancing overall security.

WordFence

WordFence is arguably one of the most popular security plugins among WP users today which can be attributed mainly to its efficiency and affordability. Whether you choose to use the free or the paid version of the plugin, you can be confident about enjoying maximum safety from common web attacks. With the plugin, you can track any crawler in real time, customize blocking protocol, scan your themes and plugin files and much more.

Why You Need to Prioritize the Safety of Your Online Business

As you can imagine, there are hundreds of security plugins for WP sites out there today. However, only a few work as efficiently as the four tools described in this post.

Worth mentioning here is that while you can secure your website using some of the most robust security tools available, if you aren’t partnering with a trustworthy web hosting / web design / web developer, then all that could be in vain; 92 West is a partner you can trust. Here, we offer you secure WordPress hosting, custom or out-of-the-box solutions for both web design and web development as well as service updates and monitoring. 

Contact us today to find out if 92 West is the right partner for you.
402.620.2633 • Request a Quote

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency