SSL SEO Benefits and HTACCESS Help

Omaha Web Design

Whether you have an online store or just want to increase consumer confidence, incorporating an SSL certificate is a task worth undertaking.  Also, aside from the obvious security benefits, including an SSL (Secure Sockets Layer) on your site has an added SEO (Search Engine Optimization) benefit that has been verified by Google. 

If you are considering the update there are a few considerations that require a little planning. 

  1. What is a SSL Certificate and which type SSL Certificate do you Need?
  2. Updates to your hosting and expected downtime
  3. Forcing HTTPS utilizing HTACCESS (for Apache Servers)
  4. Updating Google Analytics for SSL


What is a SSL and which type should you use.

There are a number of levels to the different certificates, but we will only talk on the three most common here: Domain Validated Certificate, Wildcard Certificates and Multi-Domain Certificates.  

Domain Validated SSL Certificate

The first is the Domain Validated Certificate and this is most common and least expensive of the three we will be writing on.  This particular SSL certificate ties directly to your domain name and lets customers know that they are connected to a secure site (see the pad-lock in the browser url above) and is used when you desire secure communication between your website and its visitors.  Typically, you’ll use this for e-commerce and securing forms, but we also like to note the added SEO benefit that will increase your natural seo page rank. 

Wildcard SSL Certificates

A Wildcard SSL Certificate enables SSL encryption on multiple subdomains using a single certificate. Subdomains on the certificate must all share the same primary domain. The costs are more, but you can protect multiple subdomains and utilize a single IP address. Please note that when you use the Wildcard certificate in a cPanel or WHM environment you’ll need to “install” the certificate for each subdomain.  

For instance,
example.com, blog.example.com, store.example.com, client.example.com and of course www. could all be secured using the same wildcard SSL as they all use the same primary domain.

Multi-Domain Certificates: UCC SSL

A Unified Communications Certificate (UCC) is an SSL certificate that secures multiple domain names and multiple host names within a domain name. A UCC lets you secure a primary domain name and up to 99 additional Subject Alternative Names (SANs) in a single certificate. UCCs are ideal for Microsoft® Exchange Server 2007, Exchange Server 2010, and Microsoft Live® Communications Server.

For instance, you have 5 different sites example-1.com, example-2.com, example-3.com… you get the picture, you can buy one certificate to “rule them all”… ha ha.  The same process would be applied to the installation process for each domain:

1) Generate Private Key

2) Use Private Key to Generate Certificate Signing Request

3) Upload the Certificate (from the SSL provider)

4) Activate / Install – Varies from System to System


Planning the update to incorporate a dedicated IP, Activate the SSL and anticipated downtime

When updating to use an SSL certificate there are number of items you’ll need to be aware of before you begin.  First, you’ll need to speak to your host provider to ensure that you can apply a dedicated IP address to your site.  There is a “shortage” of IPV4 addresses so your host provider may require that you purchase and show the CRT file prior to giving you the IP address; it typically adds $1 to $3 per month to your hosting cost.  

Once you have verified that you can apply a dedicated IP to your site and have purchased a SSL certificate (we purchase ours through GoDaddy.com or ENOM.com) you can go through the process of the Key generation and document the various items that will need to be updated to give your site the “lock”.  Remember, all items on your site will have to be pulled in through the https address for the SSL to go into full effect.   Most browsers will not display insecure content once they are using https

Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

Changing to a Dedicated IP Address Requires Time to Propagate

When switching to a dedicated IP, the IP address of your website will change, and the DNS will subsequently need to propagate (update) worldwide, which requires approximately 4 to 8 hours.

This means that some visitors will be able to view your website at the new IP address immediately, while others will not be able to see it for up to 8 hours after the change to a dedicated IP address. Planning ahead can minimize the impact. For example, we don’t recommend switching to a dedicated IP address when you are in the middle of a promotion or advertising campaign.

Different systems will allow a different amount of SSL certificates per account.  In our case, we use Apache’s cPanel and WHM which only allows for one SSL certificate per cPanel Account

On all of our accounts that utilize cPanel (such as shared, reseller, certain VPS accounts & Linux dedicated hosting), there is a technical limitation of one SSL certificate and one dedicated IP per cPanel. If you would like to have more than one SSL certificate (for a different domain or subdomain), you will need to create another cPanel account.


Ok.  Now you have the SSL certificate up and running, but your site still displays the
http:// vs. https. If you are on a cPanel account you’ll want to update your .htaccess file and make sure that you monitor your Google (and Bing if you really wanted to) Analytics; use your webmaster tools and create a new domain using the https:// for the best results.

To help you out we’ve included what we use for our primary site as well as how we update the .htaccess in the “root” folder to help the subdomains as well.  We are using ExpressionEngine so we have bolded the items that you won’t need if you are using WordPress etc.  The # in the code allows for the notes to be added so you’ll be able to see what each part does.

Helpful little site to locate any item that causes the lock not to show: https://www.whynopadlock.com/

HTACCESS Code

RewriteOptions inherit

<IfModule mod_rewrite.c>

RewriteEngine On

RewriteBase /

# Removes index.php from ExpressionEngine URLs

RewriteCond %{THE_REQUEST} ^GET.*index.php [NC]

RewriteCond %{REQUEST_URI} !/system/.* [NC]

RewriteRule (.*?)index.php/*(.*) /$1$2 [R=301,NE,L]

# Directs all EE web requests through the site index file

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_FILENAME} !-d

RewriteRule ^(.*)$ /index.php/$1 [L]

# Directs website to include www

RewriteCond %{HTTP_HOST} ^example.com$

RewriteRule ^(.*)$ https://www.example.com/$1 [R=301,L]

# This checks to make sure the connection is not already HTTPS

RewriteCond %{HTTPS} !=on

# This rule will redirect users from their original location, to the same location but using HTTPS.

# i.e.
http://www.example.com/services/ to https://www.example.com/services/

# The leading slash is made optional so that this will work either in httpd.conf

# or .htaccess context

RewriteRule ^/?(.*) https://%{SERVER_NAME}/$1 [R,L]

# Directs All Parked / Alias Domains Web Requests to www

RewriteCond %{HTTP_HOST} ^yourparkeddomain.com$ [OR]

RewriteCond %{HTTP_HOST} ^www.yourparkeddomain.com$

RewriteRule ^(.*)$
https://www.example.com/$1 [R=301,L]


SEO Benefit to HTTPS

So now one of the primary reasons to use HTTPS if your not doing so for e-commerce; SEO.  Google posted last year that the secure content will become a noted ranking factor and will help sites increase their rank; provided that they have quality content.  You can read the full article here.

If you have a need to update your site, your hosting or just want to go over your options on your existing platform please feel free to contact us and we’ll be happy to go over any details.

92 West
13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.2633
https://www.92west.com

We’re in the ideas business.
branding + graphic design + web design + mobile apps + seo

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Local SEO and its Importance to Your Business

Omaha Web Design

Local search can be challenging and identifying the exact cause(s) as to why you are not ranking how you want can be an intense and time consuming endeavor.  Here at 92 West we have the tools and expertise to quickly identity these issues, but even without the professionals there are a number of items that you (or your team) can do to enhance your local online presence. 

Why Local SEO Is Important To Your Business

According to BrightLocal’s 2014 Local Consumer Review Survey, 92% of consumers used the internet to find a local business in 2014.

Google noted that searches containing “near me” have increased 34X since 2011.

The use of smartphone searches is largely responsible for this, and this shift to a more mobile consumer base has made local visibility critically important for all business.

Why Your Locations Don’t Rank

You have been social marketing. You have been doing content marketing with blog post. You have even done some SEO. Yet, your locations are not visible in local searches. Why is this?

The backbone of local search engine optimization is a mix of onsite updates to show your local business location(s), maintaining your business directories and making sure your business posts quality content on your site, social media locations and externally (off-site seo).  It takes a bit of hard work initially, but when consistently posting quality content you can create your own SEO network and regiment.

Here are the top four issues we see that are hurting multi-location businesses from achieving local visibility in search.

1. Website Issues

Google has a bad habit of providing vague and contradictory advice for rankings; however, when it comes to ranking individual locations, it has provided fairly clear instructions.

  • No location pages. Each store location should have its own unique, optimized page. Now you can create a single page that covers a given area or region, but think about it from a user perspective, it is rare that they will find the information they need from that single page.
  • Non-discoverable location pages. If your location pages are only available through a search or deep in your site, then Google may not be able to find them. If Google can’t find your location pages, they won’t index them — then they do not exist online.
  • Poor location page quality. Do these pages provide the user with everything they need to contact your business? Are the opening hours there? Is there any specific local information? Do they link to other elements of the site that are relevant to this location? Is there a map? The more relevant information you put on this page the more likely Google will pick it up, and place more value on this page.
  • Poor overall site quality. Is the site over-optimized? Are the location pages 90% the same? Is the content on the site well written? Is the site responsive? Does it load fast? Quality, uniqueness and relevance should be your main focus.

2. Google My Business

Getting set up with a Google My Business account is extremely crucial to getting your business information visible in Google products like Search, Maps and Google+.

Common problems tend to be with the following elements of a Google My Business profile:

  • Name. Make sure the business name that you provide is the exact name of your business. You do not want to put the location name, or any keywords here. Your name should be your name.
  • Address. Your business address should be accurate and consistent with how it appears elsewhere on the web. It also helps to make sure Google understands your address and move the pin if need be to get it correct.
  • Phone. Your phone number should be a local number that connects people directly with the local store.
  • Website URL. The website URL should be your actual website.
  • Categories. There are a multitude of categories to choose from. Choose the most accurate category first, do not over use the categories. Less is more.
  • Completeness. Fill out your profile and make sure it is 100% complete. Include great photos and good descriptive copy.

3. Citations & Name, Address and Phone Number Consistency

Every mention of your business around the web is known as a citation. The more you have the better, and the more that they are the same the greater. Make sure with you business citations, or listings everything is the same. Example if your number on your site is 402.123.1234, on your business listing do not have it as 402-123-1234. These are technically different.

  • Name changes to the business. If a business has changed its name or has name variations, this causes problems.
  • If a store close or moves. If this happens, citations become out of date, the old listings remain for business locations that no longer exist. Update your business listings to be 100% accurate.
  • Multiple web addresses. If your site has changed its URL (or has URL variations), then having variations across your citations can have a negative impact. Think .com, .co. .net, .us, or another vexation that is not your main domain.
  • Address variations. Your address should be something that Google understands and is 100% consistent across your website.

4. Local Content

Having clear location signals is easy when you have a single location. Effort has to be made to connect the business with the local community and bolster location signals.

The following are great ideas to get you started:

  • Testimonials. Your clients love you! Ask for some simple testimonials and have them on your site, and see if they will post them to your Google business page, Yelp, and many more.
  • Clients. Show your work with local clients! Let other local business how you are doing great work for other local businesses.
  • News. What is going on with you business? Is your business doing any local events? The more local content you can produce, the more local currency your location will have.

Local search is often about providing quality, unique, relevant content and just going that extra mile.

For your local SEO needs contact 92 West for a free evaluation and quote to reach your search engine optimization goals!

Jamie Kadavy
Digital Marketing Strategist

Local Search Engine Optimization Services

92 West
13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
https://www.92west.com

We’re in the ideas business.
branding + design + web + apps + seo

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

How To Build an Objective-Driven SEO Strategy

Omaha Web Design

You or your web guy might ask themselves “How can a I create an effective SEO strategy that has a lasting impact?”; knowing that there are at least 500 Google algorithm updates being made annually? Great question!

Well, it would only safe to say that there’s no one-fit-all answer for this question. We all know that a profitable SEO strategy is one that’s able to bring in conversions and other tangible results to your business. And to achieve this, the first (and possibly most important thing) you need to do is to define the purpose of your business and spell out the objectives you’re hoping to accomplish. This way, you will be able to measure your success more objectively since there’s more to SEO than just keyword ranking.

According to the Google Search Quality Guidelines issued in November 2015, the main role of task search quality evaluators is to determine the purpose of a site and figure out whether it meets its intended purpose. This document gives us an insight on just how much Google is keen on understanding websites and their impact on intended users. As Matt Cutts (Google’s former head of web spam) stated in 2014, Google’s main purpose is to yield great search results for its users. 

Building a Successful SEO Strategy

As explained, the first step in building a successful SEO strategy is to identify and define the purpose of your site. Everything else is dependent on this.

Different webmasters create their sites for various reasons. Let’s outline some of them below:

  • To contribute information about various topics.
  • To express viewpoints and opinions.
  • To market products or services.
  • For entertainment.
  • For sharing files and software.
  • For inquiries and feedback on various things.

This list goes to prove that the purpose of a site is what helps to determine its SEO strategy. For this reason, if your website seeks to serve multiple purposes such as marketing products, or services and sharing files, then defining the objective of each section of the site will help steer your business in the right direction.

But, what’s next after defining the purpose? There are plenty of things to consider especially when searching for keyword ranking that generate the right traffic on your site.

Back in March, Andrey Lipattsev who works for Google said that the search engine’s algorithm utilizes RankBrain, content, and links as the primary ranking signals.

However, considering that a lot still remains unknown as regards RankBrain, we’ll just focus more on what we’re sure about- links and content.

Good, Relevant Content

Content is the fundamental reason people visit any website. Indeed, this is the reason it remains king when it comes to SEO. Your site’s objective will determine the nature of your content. It is, therefore, very important for your intended audience to connect with it since it is one of the central factors of ranking.

Most people who perform searches online are making inquiries. They are trying to find solutions for their problems, keeping up with the latest trends across the world, seeking entertainment, and the list continues.

When creating SEO content, therefore, you need to factor in the inquiries that your target audience is making and provide valuable and comprehensive answers to them. A good understanding of this will give you a clue of your intended users and the keywords they use to search for answers. In my opinion, a good keyword should focus on the user and not on traffic. Heavy traffic does not necessarily mean relevance.

The keywords should reflect the general purpose and objective of the site. This will put your SEO strategy in context and guarantee that the traffic you receive on your site is from people that are interested in being on your site and interacting with you.

Below are some best practices to use when researching a keyword.

Selecting the Right Keywords

Your brand should form the basis of your keyword strategy. The keywords should be focused on your brand, product or service generates traffic from those who may have a remote know-how of what you do. 

After compiling a list of keywords based on your brand, you can find relevant terms by combing through your competitors’ content as well as your own site. Tools like Google Trends and sites such as Quora will help you understand the kind of content that people are searching for. You can also find prospective customers on the vibrant social sites.

You can then use a research tool to verify traffic and competition for your list of keywords. In summary:

  • Identify keywords related to your brand.
  • Search through your content as well as that of your competitors for additional keywords.
  • Compile a list and check it against a research tool.

Effective Link Building Strategy

Backlinks play an important role in any SEO strategy. Due to their effectiveness, most people have been using them to cheat the system which ends up giving them a bad reputation.

Thankfully, Google is pretty effective at identifying and penalizing anyone trying to use link building spams to get rankings. However, link building should not be ignored as it is an effective way of directing relevant traffic to your site. An effective strategy for building links makes good use of context, not just content. Any link needs to make sense and so you must consider both the content and context for an effective link-building strategy.

For you to achieve significant success with links, the first thing you need to focus on is to offer valuable and useful content on your site. Reach out to relevant sites in your area of specialization and build relevant links. If your site has great content, trust me you will receive links to it. As such, after coming up with useful content, promote it to relevant sites and industries and be consistent while at it. Building effective links takes time. Please note that you should not focus on only the number of backlinks that can earn you more money. Rather, your main focus should be on the quality of the backlinks.

Identify Your Objective and Work to Achieve It

In an increasingly cutthroat online world, sites that focus on building a strong base and creating value for their intended users are the ones that will achieve durable success.

Defining the objective of your site and using that as a basis for creating your search strategy will enable you to not only achieve your goals but also impress your audience and make your backlinks more valuable.

Are you struggling to create a rewarding SEO strategy for your business? Please don’t hesitate to reach us here at 92 West to find out how we can assist you get your business out there and your goals achieved!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Our Technical SEO Checklist

Omaha Web Design


Organic and PPC SEO / SEM Checklist

Technical SEO plays quite a pivotal role in optimized search engine rankings. Indeed, proper implementation of its strategies can help make your site technically perfect and ultimately boost your traffic.

So, what does technical SEO entail?

Technical SEO refers to practices applied on a site and its server with an aim to optimize its usability and crawling, indexing, and rankings on search engines. For this article, we list the top 7 factors which we expect will feature prominently as regards to technical SEO in 2017. Some might sound familiar since they’ve been around for some time now while others are relatively new as a result of the recent changes in search engines algorithms.

Check indexing

There are various ways in which you can check the number of pages on your website that search engines have indexed. For example, SEO crawlers such as Website Auditor can help you find out more on this. You can also enter site:domain.com in the search engine that you’re targeting. This number should ideally be proportional to the total number of your site’s pages and less the pages you do not want indexed.

Make sure useful information on your site is crawlable

You can use robots.txt to check the crawlability of your site, though it is not always accurate. Robots.txt restricts pages from being indexed. You can take count of all blocked pages by using an SEO crawler, irrespective of whether the information was in noindex meta tag, robots.text, or X-Robots-Tag.

Throughout 2017, it will be important to ensure that all your pages and various other resources such as JavaScript and CSS are crawlable. If not, you risk not having your website’s dynamically generated content indexed by Google due to its inability to crawl your JavaScript. Your site’s pages will also not appear as they should if your CSS files are blocked from being indexed.

A site which relies heavily on JavaScript, or which is built with AJAX will require a crawler that can render JavaScript. At the moment, Screaming Frog and Website Auditor are the only SEO spiders offering this option.

Crawl budget optimization

Crawl budget refers to the number of pages that are crawled by search engines in given time. You can use Google Search Console to find this out your crawl budget.

However, if you’re interested in getting a more comprehensive version of the crawl stats, you will need to use a better tool such as WebLogExpert which can help assess server logs. Otherwise, you will not get a page-by-page breakdown of the data by using Google Search Console alone.

Once you’ve figured out your crawl budget, you should aim to increase it. The key factors that Google uses to assign crawl budget are the number of internal site links and backlinks from other websites.


The following steps can help you improve your crawl budget:

  • Avoid duplication of pages. Canonical URLs are not necessary as far as crawl budget goes. As such, you will only waste your crawl budget if you focus on them since search engines only reflect the duplicated pages.
  • Pages with zero SEO value should be blocked from indexation. Expired promotions, terms and conditions, and privacy policies should be disallowed in robots.txt. Certain URL aspects should also be specified in Google Search Console, so that same pages with varying parameters are not crawled separately.
  • Broken links should be fixed; otherwise, you waste a unit of your crawl budget every time search bots link to a particular 4xx and 5xx page.
  • Update your sitemap and register it on Google Search Console.

Internal links should be audited comprehensively

Internal links aid in maximizing page ranks and ranking power more efficiently. A great site with a shallow and logical structure ensures good UX and crawlability.

Below is a checklist to help you audit internal links.

– Click depth

Your important pages should be kept at a maximum of three clicks away from your website’s homepage. You can keep the structure of your site shallow by observing the three-click rule.


– Broken links

We all know that broken links tend to waste ranking power and confuse people who visit your site. The majority of SEO crawlers detect broken links, but they don’t always find all of them. In addition to HTML elements, you can search for broken links in HTTP headers, tags, and sitemaps.


– Redirected links

This affects crawl budget and load time negatively because when users visit your site, they are taken through several redirects even if they land on the right page. Search for links of at least three redirects and ensure to update them to redirected pages immediately.


– Orphan pages

These are not easily found by search engines and people visiting your site because they are not linked to from other site’s pages.

Sitemap Review

Sitemaps help search engine find out about your new content faster by telling them about your site structure. You can check your sitemaps against the following guidelines:


– Freshness

Update your XML sitemap whenever new content is generated on your site.

– Cleanness

Your sitemap should be free of 4XX pages, redirected URLs, pages blocked from indexing and non-canonical pages. Failure of this might cause the search engines to ignore your site completely. Use Crawl > Sitemaps in Google Search Console to check your sitemap for common errors regularly.


– Size

The limit of Google sitemap crawls is 50,000 URLs. Reducing that number will ensure that your most important pages are crawled more often and the crawls will be more effective.

Test and enhance your page speed

Page speed is a key Google’s ranking signal and one of its top priorities in 2017. You can use Website Auditor to enter all the URLs of your pages in PageSpeed Insights tool to test their load time and speed. If your page fails some of the test’s aspects, Google furnishes you with the details and gives you recommendations on how to fix it. If your images are too heavy, for example, it provides a downlink with their compressed version. That shows just how important speed means to Google.

Get mobile-friendlier (responsive web design)

Google recently started the “mobile-first indexing of the web” which seeks to place more priority in indexing mobile versions of websites than their desktop counterparts. This means that your mobile version will play a critical role in how well you rank for both mobile and desktop search results.


Here is a summary of the most essential things you need to prepare for this change to your site.

  • Test your website’s pages for mobile-friendliness. You can use Google’s Mobile Friendly Test tool.
  • Use Mobile Friendly Test tool from Google to test how mobile-friendly your pages are.
  • Audit your mobile site comprehensively by using an SEO crawler with robots.txt and custom user agent settings.
  • Keep track of mobile rankings. Track your mobile ranks on Google and bear in mind that your success in mobile ranks will soon reflect your desktop rankings, too.

What do you think of these technical SEO tips for 2017? We’d like to hear from you.

2626 Harney Street
Suite D
Omaha, Nebraska 68131
t. 402.620.2633
https://www.92west.com

Strategically Creative
branding + design + web + apps + seo

Additional Works:
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Demo Reel:

https://youtu.be/eJbxtX6jxJY

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Branding + Digital Marketing + Web Design + SEO + Mobile Apps

Omaha Web Design

Below is a little more on who 92 West is as a company and a bit more about our people.

Branding + Strategy + Graphic / Web Design + SEO + Mobile Application Development  

92 West is a branding, digital marketing and Omaha based web design agency. We are focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences. 

Who We Are

92 West is a close team of creative professionals based out of Omaha, Nebraska and was started by two brothers in the Summer of 2000. We are parents, gamers, runners, gardeners, fitness enthusiasts, friends, jokesters and more. We are specialists, not generalists. Our people are driven to deliver quality and honesty while partnering with good people and organizations to produce exceptional work that betters the world around us.

We’re in the Ideas Business

Our passion is in the creation and development of inspiring ideas that will make your business successful. We use an array of innovative tools to understand your objectives, gain insights, and create ideas that bring brands to life. Our core services fall into three major groupings; branding, digital marketing and web design.

If you have a new idea or project you want to explore, you have come to the right place!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

The 4 Key Pillars Of Successful SEO Management

Omaha Web Design


Search Engine Optimization and It’s Direct Impact on Traffic, Lead Generation and Sales

Did you know that about half of the traffic arriving on a majority of websites today comes from organic search? Well, this means that your rank on search engines plays a bigger role in your site’s growth than email, paid search, social media, and direct visitors combined. So, how can you ensure that your website stands out especially with so much content being released to the web every day? SEO is definitely your answer.

For this post, we look at the four key pillars of SEO management that will help you target and reach the appropriate audience for your business.

1. Understand Your Demand

Want to create an effective SEO management plan? Begin by identifying the topics that interest your targeted audience the most. You can start by looking at the existing content on your website to determine the type or topics that drive the most success. Besides, you may also want to take a closer look at your target buyer personas as well as their buying behavior. At the end of your study, you should be able to have a clear understanding of the market you’re targeting including its motivations, pain points, and even budgets.

At this point, consider using keyword research to determine the top topics that generate buzz within your industry. You can then examine these keywords before settling for a few prospective ones that, if fully developed, can get you on top of search engines.

2. Identify Your Competition

As mentioned earlier, the web continues to become more competitive by the day. As such, do not be deluded into thinking that you’re the only one competing to occupy the top position for your preferred keyword. If anything, you’ll most likely be working to outrank a competitor when starting out in your SEO campaign.

To begin, you need to examine the top brands that are presently occupying higher positions on SERPs and get to know their strengths as well as weaknesses. Here, you can choose to focus on various aspects such as the social strategies they’ve employed, types of content adopted, topics covered, etc. If feasible, feel free to incorporate your competitors’ strategies into your SEO campaign.

3. Create and Optimize your Website’s Content and Design

At this point, you should be having sufficient knowledge to help you create content that converts. For example, you already know the appropriate keywords to target, your audience and its preferences, and your competition. Using this information, you can comfortably create valuable content that reflects the work put into it. This should be the type of content that readers find easy to share and which can also prompt them to return to your website at a future date. To achieve such a feat, be sure to position your brand as a leader by providing deep, insightful content and not just sharing other people’s content.

Once you have created your content, consider optimizing it for search.

Below are a few important rules you need to observe:

  • Use your target keywords naturally in your content.
  • Place relevant keywords in the right areas such as the title tag, headings, URL slug, image tags, and alt tags.
  • Focus on link building- both inbound and outbound.
  • Create a site map.
  • Enhance the speed of your website.
  • Incorporate local keywords where needed.
  • Optimize your website for mobile use; responsive web design.

Besides these aspects onsite, focus on creating your social media profiles, create a schedule for posting content that brings people back to your site and incorporate lead generation tools (like a simple e-mail sign-up or landing page).

4. Quantify Your Results

This is perhaps the most commonly skipped step by a majority of webmasters conducting SEO campaigns. Yet, the analytics which you collect in this step will possibly have the most impact on your present and future SEO programs. For example, it is here that you get to know what works for your business and that which doesn’t as far as SEO is concerned. Needless to say, the information you get here will assist you in making more informed decisions in any future SEO programs. Besides, you can also have concrete evidence to present to the senior management when showing the ROI of your activities.

Some of the common metrics you can use to determine the success or failure of your SEO campaign include organic search numbers, revenue amassed, bounce rates, and opt-ins. Using these pointers, you’ll likely be in a better position to make informed decisions on the appropriate steps to take moving forward.

If you’re looking to enjoy massive results with your SEO management activities, ensure to have in place a firm strategy that follows the four steps outlined in this post. This way, you can boost your brand reach, engage your audience in a better manner, and ultimately drive your business results forward.

Need Help with SEO?  You Have Come to the Right Place!

At 92 West, we not only train clients on how to implement their own strategies, but can handle the implementation of onsite and offsite search engine optimization.  Please contact us at 402.620.2633 or fill out a request for proposal and we can craft a custom campaign for you.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

The Education and Research Foundation

The Education and Research Foundation (ERF) has donated almost $6 million for education and research exclusively in nuclear medicine and molecular imaging and 92 West has given them a new platform and brand to spread the word.

The new website is an ExpressionEngine content management system which is build for ease of use and implementation of text and graphics.  The system also contains easily managed forms and an online payment system to manage donations to their cause.

 

 

 

 

 

 

 

 

Please check out https://www.mierf.org for more details.

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

Edge Magazine

Edge Magazine, a modern and unique, community based magazine, approached 92 West with a challenge to make an online edition that was completely different from anything in the region and make the new site compliment their print version; delivered monthly.

We delivered in spades!  The online edition is an easily managed site through an ExpressionEngine CMS.  The content is search engine friendly and loaded through AJAX for a seamless user experience.  The site also has a built-in ad management system and an auto image processor that recognizes each sections needs and then reduces and crops as required.

 

 

 

 

 

 

Please check out http://www.edgemagazine.com for the latest issue!

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

Team Elliott Real Estate

Team Elliott Real Estate approached 92 West to assist in their search engine optimization needs with their current sites as well as assistance with their home video walk-throughs.

92 West was able to create custom content to their existing BoomTown and streamline the content to post to their other site’s as well.  Our efforts, brought their site to page 1 of Google and Bing searches; for the key terms they had selected.

We look forward to continuing our work with Team Elliott and please check out our video walk-throughs at http://www.youtube.com/watch?v=7XUUAYrbtDE

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

Cappie Pondexter New Site Launched!

Cappie Pondexter, a long standing client of 92 West, was needing an update to her site that would allow it to retain some of the “flash” qualities that her old site had while being mobile friendly; which flash was not.

In the end, 92 West decided on implementing an AJAX site that will load content similar to her old flash site while being mobile and search engine friendly.

The results were well received and the site’s added search engine optimization elements boosted the average traffic from 6,000 monthly to 9,000 monthly.

 

 

 

 

 

 

 

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

WaterHeater Man

Need a real life plumbing superhero to right the wrongs with your current water heater?  Well, WaterHeater Man is the hero for you!

92 West was happy to take on the branding project for WaterHeater Man.  Through our initial discussions and illustrations we gradually come into what is now WHM’s iconic and recognizable character.  He’s strong, friendly, is on call and carries a wrench where ever water heater issues arise.

As we completed the brand we turned to the site and included a comprehensive amount of tools and information for any individual needing education or wanting to know what parts and services are available on hand.

 

 

 

 

 

Please check out http://www.waterheatermanomaha.com.

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

Footprints Asset Management and Research

92 West was tasked with updating Footprints Asset Management and Research’s existing brand and also incorporate that brand into their new Mutual Fund; Discover Value Fund.

Our initial discovery process took us through FAMR’s investment philosophy of Absolute Value investing.  At the heart of which is the principle that price and value are not one and the same.  Market exaggeration, oversimplification, and neglect, as stated by Graham and Dodd, go a long way to obscure an investment’s true value.  Truly, the goal of Absolute Value investing is to discern an investment’s inherent worth despite the noise and emotion of the market.

This core belief is what drives Footprints Asset Management and Research and our understanding of this process guided us through the branding process and is reflected in the Footprints Fund logo as well as both websites and collateral material.

Please check out http://www.famr.com or http://www.footprintsfund.com to see the results.

Services:
Branding
Stationary Package Design
Multi-Site Management:
FAMR.com
FOOTPRINTS.COM

At 92 West, we are simply in the idea business.

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

We’re in the ideas business.

Advertising and Marketing Services for Omaha, Nebraska and Beyond

Our company specializes in turning dreams into realities. As a premier advertising agency, we can truly put all your ideas into fruition. Based in Omaha, Nebraska, we feature a talented, yet select group, of graphic designers, web specialists, and marketing experts. Our technology and IT professionals also ensure optimal performance and delivery. Whether its graphic design, website design, or even mobile application development, we have the tools and expertise to achieve your desired results. With years of extensive industry experience, we continue to create captivating websites for new and existing clients. From eye catching images to innovative concepts, our creative advertising services offer a blend of marketing, strategy, technology and design.

Create Awareness with Your Branding Efforts

Whether its a new or existing commercial venture, we can help your company establish brand validity and awareness. This helps generate both leads and revenue, while effectively marketing your products and services to mass audiences. We also employ the latest SEO tools to secure higher rankings for your sites on leading search engines. With social media integration, we help your company generate a buzz that secures timely and lasting results. For any business to success, strategic marketing and identity are simply two crucial factors. At 92 West, we formulate strategies that target your core audiences, while ensuring all your needs are met within time and budget.

Mobile Application Development | IOS and Android Platforms

In recent years, mobile applications have soared in global popularity. From I-Phones to I-Pads, millions are using wireless devices for news, shopping, and entertainment purposes. At 92 West, our highly dedicated team specializes in mobile application development. Whether for commercial or personal use, our certified experts have created industry leading apps across vast digital networks. If you have an idea for an app, we can make it a reality. Our experts create apps that engage mass consumers, while securing practicality and interactivity at its finest. Our talented and professional team also specializes in corporate identity packages. This includes websites, business cards, logos, and even stationery and product/instruction cards. No matter what our clients need, they are guaranteed professional designs and services across the board.

Website Design / Development | Content Management Systems | Search Engine Optimization

92 West uses a pro-active approach to any endeavor. In fact, we are committed to excellence for all our clients and customers. As a results-focused advertising agency, we can enhance any online marketing or advertising campaign. We also create SEO friendly sites that attract customers and increase web traffic. Whether its promotional videos, business advertisements, or crisp and clear visuals, we create multi-media packages that are guaranteed to produce results. Our experts also specialize in photographic projects and media kits. No matter what you or your company needs, our professional team ensures timely deliverables and professional creative services.

When it comes to websites, long gone are the days of lengthy content. In fact, customers want precise and concise content that easily connects them to what they are looking for. At 92 West, we offer a myriad of digital solutions that are guaranteed to produce. We can create unique and original layout that are specific to all your needs and wants. With strategic keyword placement, we offer a range of SEO tools that are implemented for all clients and customers. These protocols are necessary in attracting visitors, while showcasing your site and securing higher visibility. In order to reap the benefits of our creative services, however, you need to schedule a consultation. This enables us to access your goals and aspirations, while developing strategic plans to turn your ideas into realities.

Omaha Based Advertising Agency

92 West is your source for the best in marketing and advertising. From website creation to advertising collateral, we specialize in all forms of site enhancement and marketing. If you are struggling to attract online customers, we can help drive traffic to your online site or blog. We also create aesthetically pleasing sites that will enhance any online business or endeavor.

At 92 West, we are simply in the idea business.

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!


92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137

t. 402.620.CODE
f. 402.953.4395
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

E-Commerce Development for Beansmith

92 West was contracted by Beansmith to assist with brand and web development to further enhance their image both on and offline.  We worked hand in hand with their onsite designers and worked through various versions of the site and how each section would function while also enhancing their online store presence. When it’s all said and done, the site has received multiple awards for our programming and the various functions of the site enrich the end users experience to a point of 175% more time per user spent online.

Further, the e-commerce element of the site is both easy to manage and easy to place orders on.  We’ve incorporated a very unique and fun slider display on the home page which allows one click buying.  This feature alone has increased sales and their shoppers have had rav reviews (it doesn’t hurt that they have the best coffee beans ;)) as well.

92 West Services Provided:
– Brand Development
– Graphic and Web Design
– E-Commerce Development
– Search Engine Optimization

 

 

 

 

 

 

 

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

Branding for Tracker Home Inspections

92 West was contracted by Tracker Home Inspections to redevelop their existing brand and online presence.  We were happy to take on the project and designed their entire stationary package and developed a WordPress site which encompassed all of their needs for content management, search engine optimization and the use of an online reservation system.

 

 

 

 

 

 

 

Please check out http://www.trackerhomeinspection.com and let us know your thoughts!

92 West Services Provided:
– Search Engine Optimization
– Web Development
– Brand Development
– Graphic Design

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization