The Current State of Web Design

Web design is a fickle commerce. Just like each utterly totally different sort of inventive expression, Web design has undergone a gradual and surprisingly quick evolution. Once a playground for fanatics, it has now develop to be a mature wealthy medium with sturdy aesthetic and purposeful enchantment. In actuality, we’re experiencing what may very properly be the golden interval of Web design — or not decrease than the only interval to date. We have extraordinarily environment friendly new units at our disposal (CSS3, HTML5, font-embedding, and so forth.), a plethora of freely available on the market sources, a strong design group and in addition to (do you must wished any additional!) dependable help of Web requirements inside the first browsers.

We’re seeing elevated interplay design and additional aesthetically pleasing designs. And we’re seeing additional private, partaking and memorable websites, too. But what precisely is making the excellence? What new instructions is Web design heading in correct now? What new strategies, ideas and concepts have gotten essential? In this textual content material, we current some observations on the present state of Web design. We describe current and upcoming tendencies and clarify how Web design might evolve all through the approaching months and years.

We’ll furthermore contact on what we as Web designers need to be prepared for to care for abreast of present challenges and alternate choices.

Design For Delight
As designers, our job is to speak concepts effectively. For each
particular message, we create a context whereby the message would work greatest, guiding prospects to reaching their duties, gaining their notion or convincing them of regardless of we’re speaking. Of course, there are limitless methods to create this context. One of them is to design for seen aesthetics, shock, pleasure, happiness — design for delight; design to be memorable and memorable.

Attractive factors work higher and assist focus and keep the person’s consideration. Memorable design will improve pleasure for merchandise and sorts, resulting in elevated engagement. In actuality, a robust, dependable emotional relationship between your consumers and their viewers may very correctly be in all probability the best situation that ever occurs to your occupation.

Although the overwhelming majority of producers are nonetheless silent, passive and impersonal, we’ve seen additional web websites trying onerous to work collectively our senses, whether or not or not or not by means of a sturdy aesthetic attraction, via witty animations contained in the content material materials supplies block or just by means of a bit of little bit of further consideration to small design elements on the “About” internet net web page. Such designs are lovely to try, gratifying to navigate however, most significantly, memorable — for the straightforward motive that they’re utterly completely totally different. By along with good private touches to your designs, you stand out from the gang and provides guests one issue to speak about and share with associates and colleagues. And that’s a superb begin.

You can elicit enjoyment of quite a few settings: in your upkeep mode
web net web page, on the 404 error web net web page, in your pre-loader, and all over the place else. The concept is to shock guests by giving them one issue good to debate.

Keypress Navigation
As designers attempt to make their designs further intuitive, it’s no shock that web sites have gotten additional responsive. Not solely does this apply to shopper interfaces in fashionable Web options (which have gotten as sturdy as desktop features — and sometimes smarter), nonetheless with the intensive adoption of JavaScript libraries, “typical” net pages have gotten further sturdy and interactive, too. One reply to make web websites additional responsive is thru “keypress navigation,” which hasn’t been extensively adopted thus far. But not too way back we’ve noticed further designs implementing this effectively. The hottest setting for such navigation is on picture web sites resembling Flickr or FFFFound.

The widespread thought is to present prospects keyboard shortcuts that assist them carry out tedious duties, resembling navigating between weblog posts, shifting by means of photographs in a slideshow, altering the present view (e.g. from a horizontal to vertical grid), liking articles and navigating between sections of an internet web page.

Keypress navigation was widespread in Flash-based mostly designs, nonetheless we in the intervening time are seeing it utilized to CSS-based mostly completely designs, too. Google Reader is a main-payment event of superior keypress navigation, nonetheless completely totally different net pages have good implementations, too.

Print Design Influence
While designing for delight is primarily about impressing guests with
sudden and pleasing touches to a design, trendy Web designers usually go one step additional and experiment with the underlying particulars of their work, producing additional creative and distinctive layouts. In reality, one doesn’t need to be an informed to see the rising affect of ordinary print design methods on the Web. They are usually manifested in so-typically often known as “artwork work-directed” weblog posts, whereby each weblog submit has a novel and completely crafted design.

The layouts of those net pages often resemble these of print magazines or posters, with putting headlines, multi-column textual content material materials, highlighted quotations, indented textual content material materials, supporting imagery, sidenotes and footnotes. The designs often adhere to grids and have sturdy, vivid typography.

In most circumstances, work-directed designs are fueled purely by the ambition and dedication of their creators. Such designs are predominantly discovered on freelance web sites (being the fruit of personal duties) and typically present in agency settings. The foremost impediment to wider adoption of those strategies is that the creation of such designs (or fairly their implementation with (X)HTML and CSS) is time-consuming. Art-directed layouts are fairly highly effective to code and protect, they usually typically require inline CSS styling, or else designers would find yourself with dozens of un-semantic packages of their model sheets. Also, integrating commercials on these pages is tough due to they put constraints on the designer’s format. So, in the interim, these designs are further related for lots a lot much less incessantly up to date net pages due to the overhead.

If you resolve to experiment with artwork work-directed design, understand that the development of an article have to be secondary and all the time help the content material materials supplies itself, not dominate it. The draw again is that for those who begin designing a weblog publish, it’s straightforward to overdesign internet net web page elements simply because you possibly can, not due to the content material materials supplies dictates it. In actuality, the design group is having an ongoing debate on whether or not or not or not work-directed designs are merely “over-Photoshopped articles,” designed purely for the sake of design.

Good design is about surroundings pleasant communication, not ornament on the
expense of legibility. As Francisco Inchauste places it, “I suppose it’s a ‘choose two’ sort of state of affairs. The options are: good content material materials supplies, good work course and customary schedule. If you attempt to hit all three, a kind of will start to fall quick.” Bottom line: Web designs which can be intently influenced by print design are fairly, however solely when the strategies assist your article.

Rich, Strong Typography
Typography has carried out an enormous place in Web design for years now. Bold, sturdy, heavy headlines can effectively convey the intention of an ecommerce web site on-line or portfolio, whereas further delicate headings assist improvement content material materials supplies and enhance legibility. Obviously, the massive change we’re seeing in the intervening time is richer, additional versatile typography, partly made potential by the @font-face attribute and the emergence of font-embedding suppliers akin to TypeKit. Rich typographic parts can now be chosen and copied from the browser, which wasn’t that easy a few years beforehand.

The future could be very giant, daring and typographic. Rich font households shall be used not just for headlines nonetheless for physique copy as efficiently, bringing typographic practices from print over to the Web. Also, designers will experiment further with wealthy, delicate serif fonts and daring, imposing slab fonts, supported by refined imagery. Web designers are furthermore along with additional depth to typography with the textual content material materials-shadow attribute in CSS3. Naturally, such subtleties are intently tied to the gathering of development. These typographic designs are sometimes grid-based and borrow methods from print design, just like sidenotes and footnotes.

We’ve additional observed that designers are extending their font stacks, along with more and more additional fall-as soon as extra fonts in case a specified font just isn’t available on the market. That’s constructive, so long as the aspect ratios (or weights) of the fonts mustn’t too absolutely completely totally different; some present fonts will seem wider or taller than utterly totally different fonts and subsequently have a good greater aspect ratio, which signifies that some shoppers would see your pages at a fairly a bit smaller font measurement than others would.

Skutt Catholic

92 West was contacted by Skutt Catholic High School in November of 2013 and was looking for an update to their existing website with responsive design / development in mind.  We set out to create a fundamentally simple way to incorporate all their existing content (over 300 pages) into an easily learned content management system; ExpressionEngine.

The results speak for themselves.  We combined over 20 different departments into seven template (publishing) groups which allows the administration freedom to post content in a variety of ways while keeping the content editing simple and standard across the platform.  Please check out and tell us your thoughts on this new, responsive, CMS driven website.

ExpressionEngine, NavEE, Editor, Channel Images, Channel Video, Forms, SuperSearch, LowSearch, Password Manager and SEO Lite.

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization


Search Engine Optimization

Search Engine Optimization by 92 West

Transcript Below:

Today 94% of consumers and businesses search the Internet before buying a new product or service.

They submit they’re keywords for search and get a list of relevant website in return.

People tend to visit websites that are at the top of these lists, because they appear to be more relevant to their search.

Most, find their competitors at the top of these lists.

Studies show that if your website is not at the top of these lists, you’ll never reach your customers online.

If you’ve ever wondered why your competitors rank is better than yours, then know it’s because of a marketing technique called SEO.

SEO means search engine optimization.

This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched.

The search engine system collects information about every page on the web, and can help people fine exactly what they are looking for.

When your page gets higher rankings, it helps more people to find you.

To get higher rankings, your website must have all the ingredients that search engines are looking for.

This is where SEO can help.

SEO looks for Text, Content, Links, Page Titles and other pieces of relevant information contained within the HTML code of your website.

This way when someone searches for books, the search engine will narrow down the results to show pages that contain the words searched for.

To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers.

Without SEO, your site will never be found online by your customers.

In today’s competitive world, you need solid SEO techniques to get your site to the top of search results.

We are experts in SEO.

We help businesses become more visible on the internet.

Visit 92 West to learn more about us or call 402.620.CODE to discuss how we can help you achieve your SEO goals.


  • SEO & SEM Strategy Development
  • SEO Classes and Training Available
  • SEO Book Available for Purchase
  • Keyword Research
  • Alexia Ranking Improvement
  • Onsite SEO
  • Social Networking
  • Backlink Campaign
  • Search Engine Popularity
  • Website Submission to Search Engines
  • High Page Rank Backlinks
  • Blog SEO Set-up
  • SEO Strategy Reports + Review
  • Article Submission(s)
  • Video Submission(s)
  • Profile Submission(s)
  • RSS Submission(s)
  • Rank Tracking
  • Twitter Marketing
  • Bookmarking

We’re in the ideas business.

Advertising and Marketing Services for Omaha, Nebraska and Beyond

Our company specializes in turning dreams into realities. As a premier advertising agency, we can truly put all your ideas into fruition. Based in Omaha, Nebraska, we feature a talented, yet select group, of graphic designers, web specialists, and marketing experts. Our technology and IT professionals also ensure optimal performance and delivery. Whether its graphic design, website design, or even mobile application development, we have the tools and expertise to achieve your desired results. With years of extensive industry experience, we continue to create captivating websites for new and existing clients. From eye catching images to innovative concepts, our creative advertising services offer a blend of marketing, strategy, technology and design.

Create Awareness with Your Branding Efforts

Whether its a new or existing commercial venture, we can help your company establish brand validity and awareness. This helps generate both leads and revenue, while effectively marketing your products and services to mass audiences. We also employ the latest SEO tools to secure higher rankings for your sites on leading search engines. With social media integration, we help your company generate a buzz that secures timely and lasting results. For any business to success, strategic marketing and identity are simply two crucial factors. At 92 West, we formulate strategies that target your core audiences, while ensuring all your needs are met within time and budget.

Mobile Application Development | IOS and Android Platforms

In recent years, mobile applications have soared in global popularity. From I-Phones to I-Pads, millions are using wireless devices for news, shopping, and entertainment purposes. At 92 West, our highly dedicated team specializes in mobile application development. Whether for commercial or personal use, our certified experts have created industry leading apps across vast digital networks. If you have an idea for an app, we can make it a reality. Our experts create apps that engage mass consumers, while securing practicality and interactivity at its finest. Our talented and professional team also specializes in corporate identity packages. This includes websites, business cards, logos, and even stationery and product/instruction cards. No matter what our clients need, they are guaranteed professional designs and services across the board.

Website Design / Development | Content Management Systems | Search Engine Optimization

92 West uses a pro-active approach to any endeavor. In fact, we are committed to excellence for all our clients and customers. As a results-focused advertising agency, we can enhance any online marketing or advertising campaign. We also create SEO friendly sites that attract customers and increase web traffic. Whether its promotional videos, business advertisements, or crisp and clear visuals, we create multi-media packages that are guaranteed to produce results. Our experts also specialize in photographic projects and media kits. No matter what you or your company needs, our professional team ensures timely deliverables and professional creative services.

When it comes to websites, long gone are the days of lengthy content. In fact, customers want precise and concise content that easily connects them to what they are looking for. At 92 West, we offer a myriad of digital solutions that are guaranteed to produce. We can create unique and original layout that are specific to all your needs and wants. With strategic keyword placement, we offer a range of SEO tools that are implemented for all clients and customers. These protocols are necessary in attracting visitors, while showcasing your site and securing higher visibility. In order to reap the benefits of our creative services, however, you need to schedule a consultation. This enables us to access your goals and aspirations, while developing strategic plans to turn your ideas into realities.

Omaha Based Advertising Agency

92 West is your source for the best in marketing and advertising. From website creation to advertising collateral, we specialize in all forms of site enhancement and marketing. If you are struggling to attract online customers, we can help drive traffic to your online site or blog. We also create aesthetically pleasing sites that will enhance any online business or endeavor.

At 92 West, we are simply in the idea business.

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137

t. 402.620.CODE
f. 402.953.4395

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization