Marketing Tips for Black Friday

Omaha Web Design

Why Focus on Holiday Marketing?

Marketers build trust with existing and potential users when they acknowledge current events and holidays. When brands are consistently active on social media, they increase brand exposure, attract new clients, build trust with existing ones, and continue to develop their own brand identities. For example, a simple Instagram post on National Puppy Day humanizes your brand—or a full marketing Christmas campaign can drive twice as many users. Paying attention to holidays and current events can only help your brand.

Black Friday Marketing

It goes without saying that Black Friday marketing is a huge deal. Companies that sell similar products are in competition with each other on this day. It all boils down to marketing, and who has the most attractive deal. This is why marketing focused on a specific product is crucial to stand out. Show consumers how your product can benefit their lives, and then explain your Black Friday discount.

The most effective way to visually market Black Friday is by showing authentic and real ways your product can benefit the lives of others. It’s also important to effectively communicate your Black Friday offer. If you simply want to participate in the conversation surrounding the holiday, authentic photos (or stock photos) of people shopping are good, too.

Hashtags for Black Friday 2019

Relevant hashtags can help your content get discovered during this holiday on social media. Some popular hashtags are: #BlackFriday #BlackFriday2019 #Shopping #HolidaySeason

Need help with your upcoming campaign?  Great!  It’s time to get started as we only have a few weeks left! Call (402) 620-2633 Now!

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Effective Marketing Solutions

Omaha Web Design

Here’s a little ditty we put together to illustrate the need for effective marketing in today’s ever shifting marketing place; both traditionally and digitally.

http://youtu.be/WmfGoE4wTsg

If you are looking for a local provider with Midwest values and a proven track record then we might be a good fit.

Contact 92 West at 402.620.CODE or visit us online at http://www.92west.com for more information today!

92 West
13504 Stevens Street
Suite C
Omaha, Nebraska 68137
http://www.92west.com

We’re in the ideas business.
branding + design + web + apps + seo

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Digital Marketing and Practices to Improve Your Business

Omaha Web Design

Digital marketing is a fluid landscape that from the outside looks easy, but without a robust strategy to guide your decisions and help you adapt to market shifts it can be challenging.  At 92 West, we take on all aspects of digital marketing and our approach takes into account four key areas of consideration:

Research | Assessment of the Market and Audience Discovery

Consumers have a complex relationship with media and how they engage with each media segment differs.  Through an in-depth look, we uncover ways for companies to resonate with their target market and time our approach to hit the consumer at the right moment and at the right place.

Planning | Strategy and Tactical Processes

92 West prepares brands with data-driven marketing plans that are adaptable with real-time control for Pay-Per-Click / Retargeting campaigns as well as content strategies to serve your business and your customers needs.  We understand that great content is an investment, so we work hand-in-hand with our internal creative services, seo and analytics team to ensure that your content is effective, consistent and relevant across all channels.

Execution | Development and Implementation

Hand crafted to meet your demographic’s needs while keeping your competitors at bay, we implement a multi-forked plan that interweaves content strategy, social media, display media, organic search, local search, digital paid media, analytics, web development and creative services.

Analysis | Data and Reporting

At 92 West, we are transparent with our campaign results and explore with our clients where we delivered, exceeded and even where we missed.  As a process we continue to hone both our proven / successful processes as well as new technologies that become available.  

At the heart of all of our digital marketing efforts is our robust analytics and reporting to show the marketing ROI and results crucial to the campaign success / business objectives.

Brief Overview of 92 West’s Digital Services / Processes 

Pay-Per-Click / Display Media

We  craft impactful campaigns to captivate and (most importantly) convert your customers.  We employ an array of services which are data-driven and consumer-focused to strategically place your ads that your demographics will identify with.  At 92 West, we factor SEO, retargeting and industry best practices into the development of the campaign and creative aspects of the display ads.  Each implementation is continually evaluated to adjust the program to meet consumer behavior head on.

Social Media

The power to speak to consumers directly and personally allows businesses to make deep connections.  At 92 West we coordinate your message in social spaces to be consistent with your brand image and track activity to ensure we’re not only raising awareness, but inspiring profitable consumer action.

Giveaway / Promotions

One method to boost the traffic to your website would be to offer a limited-time promotion. This is often the same idea as online stores that sell loss leaders; or giveaways to bring in customers that will likely make other additional purchases. Some companies may say their having a sale and that gets you to the website, and when you get there; no sale is to be found. Be truthful with your promotions and sales.

E-Mail Marketing

Email could can be a great marketing tool. Be sure these emails contain intriguing information. Make your subscribers feel you are sending them a personal message to be aware of with helpful, useful information from it, instead of spam. Newsletters keep your business in customers’ minds months after they buy something, and subtly invite them to return for a second purchase.

Local Search

Local search is how consumers find your establishment’s information online and at 92 West we combine organic search (SEO), Social Media, Content Strategy and our Creative Services to build robust local listings that are relevant to your customers.  (Ensuring you can be found when they are looking for you and even when they are not.)

Search Engine Optimization (SEO)

We understand SEO and have a proven record of success in developing strategies for your online search needs.  Through website analyses, content audits and reviewing your online architecture as well as your off-site content we can create a long-term strategy that will achieve the page rank goals for the key terms you want and perhaps didn’t know that were valuable to pursue.

Content Strategy

When promoting a small business via internet marketing, be aware of detail and the content that you are providing your customers. Make your articles useful and original. You want the visitors that see your website to learn about your small business. Make sure you are usually keeping these people informed on what is happening with your business.

We’re in the Ideas Business

At 92 West we can assist you with your online and offline marketing and can even train you do implement your own campaigns in the future.  

For more information or need assistance with your own Internet Marketing campaign contact 92 West today!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Google AdWords and How it’s the Right Choice for Your Online Marketing Needs

Omaha Web Design

When entering into advertising on Google’s search and their network of affiliates it’s important to ask: “Does Google AdWords Work?”. In short, YES! The Pay-Per-Click (PPC) advertising system gives you the opportunity to showcase your offer directly to consumers at the very moment that they are searching for your products / services. It’s an excellent sales tool, that with a bit of time, research and money you’ll be able to craft successful PPC campaigns and increase your ROI in doing so.

If you’ve never used AdWords before, and you’re on the fence if this advertising avenue is worth while, this post is for you. During our digital marketing discovery process, we have listed below 10 commonly asked questions that will provide insight on your decision.

Q: Where can I advertise?
A: You can Advertise locally, to the US, or international!
Developing Targeted ads to customers in regions, cities, or countries of the world – or even a select distance from your business or store.

Q: When will my ads be shown?
A: Your business gets found by people on Google precisely when they’re searching for the things that you offer. The Ads are set up to help capture that business lead!

Q: What dose Google charge our business?
A: If you have 10 impressions and no clicks, then there’s no charge! You only pay when someone clicks on your ad and visits your website.

Q: What is an appropriate budget?
A: Adwords is scalable to meet your needs. Whether your wanting to spend $500 or $5,000 a month, 92 West will take a look at your keywords and help set your own Adwords budget. Your costs will depend on what you are trying to accomplish with your advertising and once the campaigns are converting at a profitable rate, there is no reason to arbitrarily cap spending on that campaign.

Q: Why Google Ads over Bing, or Yahoo?
A: Google holds 75.5% of the US search market, with that there are over 1 Billion unique searches on Google every month. The largest share should garner your attention first and then move into Bing, Yahoo etc.

Q: Are the results measurable?
A: Yes, every ad / keyword is trackable, accountable and flexible. Google AdWords will shows how many impressions your ads had, and what percentage click to visit your website. When working with us here at 92 West, we will send you a monthly summary listing which collectively show the activity with our recommended changes for improving the campaign performance. We then sit down and go over all this information with you so that you have a full understanding of how the ads and keywords are working.

Q: What about just doing SEO instead?
A: For new businesses and websites, AdWords (any PPC really) provides your business with an immediate advertising avenue to get in front of your customers. We certainly advocate that you pursue SEO (we can help you with that as well), but SEO campaigns take time to show results. It’s worth while, but we recommend doing both at that start.

Q: What if I don’t have time to management my campaigns?
A: 92 West has a hands-on-approach with PPC campaign management. Whether your new to the AdWords arena or looking to reduce advertising spend on existing campaigns, we can help.

In the end, Pay-Per-Click advertising is an excellent (and fast) way to drive traffic to your website, social media and landing pages at a low cost.

Want help? No Problem! 92 West’s team is an experiences and proven provider. We’re just a phone call away.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Tips on Developing a Digital Marketing / Media Strategy for 2017

Omaha Web Design

Digital Marketing Essentials for Developing an Effective Media Strategy

Statistics show that more people are watching online videos on YouTube and other related media platforms with the trend expected to grow even more throughout 2017. Thankfully, technology is making this even easier to implement through the use of standard professional software, but also through basic applications you can leverage on your smartphone or tablet. For this post, I’ve listed several effective ways in which you can utilize these opportunities and promote visibility for your brand or clients; which will promote growth!

Focus on Mobile

Despite featuring small screens, mobile gadgets can help to create deep and personal connections between brands and their intended audience. Frankly, research has shown that ads running on a smartphone / tablet can play quite a significant role in growing audience reach. In one of resent client campaigns, we found out that over 40 percent of its campaign’s reach came from audiences using mobile; and with specifying the audience’s prior purchase history we were able to maximize sales.

So, mobile ads can provide overwhelming results and should prominently feature in your media plan. 

Geofencing. Demographics. Online Purchasing Habits… it’s all there for you to take advantage of while you are planning your next campaign.

Please note that if your campaign doesn’t have a sound strategy for acquiring the lead / sale once they’ve been lead to the final landing page, your results (and sales) will reflect this failure… which brings us to optimizing your content.

Optimize Your Content for Your Audience’s Needs

One of the main strengths of 92 West lies in our ability to assist you pinpoint the audience that has shown the most interest in your brand.

For example, we found out that viewers are twenty-three times more likely to visit a brand channel, watch more of the brand, share videos of the brand, or subscribe to its channel if they completed a minimum of two ads; maximizing exposure and allowing for us to develop a control peice.

Popularity of content and engagement levels should, however, be considered by advertisers seeking to reach audiences interested in specific genres of content. Studies show that there’s a higher possibility for brand lift for adverts running more engaging content.

Brands can easily access YouTube’s most popular channels and their ardent fans since the channels are aggregated into lineups by Google Preferred, which also provides your digital marketing campaigns with additional reach. To optimize results on YouTube, Google Preferred, Facebook and Instagram should be used along each other.

Incorporate Affinity Targeting in Demographic Targeting 

An effective media plan should be able to help you connect with the right audience. And while targeting a specific demography is very important, factoring in affinity segments enables you to target people who are even more engaging and qualified, based on their interests, needs, and habits.

Affinity audiences can grant you a massive reach and increase your brand awareness on mobile. When used together, the combination of both affinity targeting and demographic targeting has been proven to have profound reach as shown in the findings below: 

– Higher levels of brand awareness

Adverts that utilized both demographic and affinity targeting better reached audiences that had prior awareness of the brand.

– More view-through rates

This is the number of clicks advertisers receive on their ads, divided by the number of impressions. The audience reached was more inclined to watch the ad rather than skip it.

– A 5% growth in relative lift in Ad recall

This was when it was compared to when the ads incorporated only demographic targeting alone.

With a least 80 unique affinity audiences on YouTube, consider combining affinity targeting with your demographic specifications to maximize the impact of your campaigns. 

Combine YouTube and TV

Powerful video ads are only as effective as the strategy used for their distribution. As such, it’s important to spread out your video ads across the platforms to reach as many people as possible and optimize the impact of your campaigns.

Research has revealed that video campaigns that incorporate YouTube and TV ads achieve much higher results. For example, it was found that that skippable ad formats were more effective in promoting brand awareness and ad recall from one paid view on YouTube and a single appearance on TV than when featured twice on TV.

The same research found out that advertising on both YouTube and TV can help increase your brand reach to people aged between 18 and 49 by at least 56%. This, therefore, explains why YouTube and TV are such a powerful combination that be incorporated in any marketing campaigns for maximum results.

It is our hope that the above pointers will help make it easy for you to devise an effective media strategy for 2017. As usual, if you need any assistance on digital marketing for your business, be sure to check with us here at 92 West and we’ll be quick to guide you. Contact us today at 402.620.2633!

Some Video Editing / Creation Tools!

There are litterally hundreds / thousands of apps that can do video editing…. so I’ve only listed a few that we’ve leveraged on the fly here.  They are quick, easy and cost under $10.00 each.

VidLab: Cool app that allows you to generate a slideshow or a video and has some nice in-app purchases available.
Adobe Spark Post: Easy to make animated gifs and marketing materials for any platform.
Abobe Spark Video: A great story telling app with a built in recorder to assist you promote any product / service.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Branding + Digital Marketing + Web Design + SEO + Mobile Apps

Omaha Web Design

Below is a little more on who 92 West is as a company and a bit more about our people.

Branding + Strategy + Graphic / Web Design + SEO + Mobile Application Development  

92 West is a branding, digital marketing and Omaha based web design agency. We are focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences. 

Who We Are

92 West is a close team of creative professionals based out of Omaha, Nebraska and was started by two brothers in the Summer of 2000. We are parents, gamers, runners, gardeners, fitness enthusiasts, friends, jokesters and more. We are specialists, not generalists. Our people are driven to deliver quality and honesty while partnering with good people and organizations to produce exceptional work that betters the world around us.

We’re in the Ideas Business

Our passion is in the creation and development of inspiring ideas that will make your business successful. We use an array of innovative tools to understand your objectives, gain insights, and create ideas that bring brands to life. Our core services fall into three major groupings; branding, digital marketing and web design.

If you have a new idea or project you want to explore, you have come to the right place!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Build Your Business: The Creation of Your Digital Marketing Strategy

Omaha Web Design

Having a sound digital marketing strategy is crucial to your business regardless of whether you run a small firm that only sells a few products, or a larger one dealing with hundreds of different products and services. If you haven’t prioritized this area in your company, then it’s time to give it the much-deserved thought and craft a digital marketing plan. This will in turn help your business keep up with the fast-pacing business environment.

Read on to discover the five crucial actionable steps on how to create an effective digital marketing strategy.

1. Set Your Business Goals

In this step, you’ll first need to define the overall mission and objectives of your business. As such, your desired digital marketing plan should then comfortably fit into this overall plan.

At this stage, it is important that you set realistic objectives, preferably by revisiting your previous digital marketing pursuits to help you avoid placing your bar either too high or too low. Additionally, identify an automated method to help you track your performance, e.g. Google Analytics to help you measure conversions.

2. Analyze the Past by Referencing Benchmarking Reports

This step is closely related to the one above which means you could even conduct the two simultaneously. It involves analyzing past success or failures that you might have had with previous digital marketing attempts. Doing this helps you focus on setting efficient performance indicators (KPIs) for your business. Use reputable tools such as Google’s Benchmarking Reports and Google Analytics to measure your performance. This should be conducted within a specified span that you could set in your Google Analytic calendar for easier tracking.

In business, it’s always important to have your competition in mind in everything you do. As such, analyzing your competitors’ digital strategies is a crucial task you should never forget to carry out. Make use of tools such as SEMrush, RankingCoach, MOZ etc. to help you identify their SEO strategy and all other online activities that have been bringing them marketing success.

3. Speak to Your Audience

It is easy to get overwhelmed with your planning and other related tasks as demanded by your digital marketing campaign. This might even go to the extent of forgetting the most important component in the mix- your audience. However, this should never be the case if you’re looking to achieve success with your digital marketing plan.

So, what should you do? Begin by collecting all the necessary demographic information of your target consumers such as age, gender, location, etc. Get to learn their problems, aspirations, fears and everything else that could easily stir their reactions. It is through this knowledge that you can communicate and forge a lasting relationship with them.

4. Identify Your Budget

This step involves taking stock of your business’s existing resources to help you determine how well you’re prepared to partake your digital marketing campaign. Formulate a realistic digital marketing budget that takes into consideration crucial resources such as the size of your current team, money available and your current digital marketing channels.

5. Write Down Your Plan and Adjust as Needed

One thing you’ll need to acknowledge is the fact that your digital marketing plan is never going to work as perfectly as it promises on paper. As such, it is important to have an open mind and continuously monitor and measure the performance of your strategy. Through this, you can then make any adjustment where needed.

Conclusion

Integrating a detailed digital marketing strategy into your grand marketing plan is crucial for your business success especially in this digital era. It helps you take advantage of the growing opportunities online while increasing your company’s visibility on the market. Implement the five-step process outlined here and stand a better chance of seeing off your competition.  

Want Help? 92 West can create a digital marketing plan and even manage it for you!

Call 402.620.6233 or request a quote at https://www.92west.com/contact/request-a-proposal today!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Digital Marketing with Creative Content in Mind

Omaha Web Design

We all have heard this mantra before- right time, right person, right place and right message- but what exactly does “right message” in this statement mean? Well, with the ad industry increasingly shifting its focus to the more scientific capabilities of techniques such as audience segmenting, precise targeting and ad buying, the main casualty in the equation is certainly the ad creative aspect. But is it really possible for advertising campaigns to achieve maximum output where a particular brand has millions of prospects yet inadequate creative to match each of these prospects?

It’s time for real marketers to focus on building better relationships with consumers. In this digital age, users switch between their screens and devices and use smartphones both for communication and consumption. Besides, these users are increasingly viewing more videos with each passing day. The extended exposure to all these platforms and devices has forced a majority of them to selectively decide what to view and what not to see. For this reason, more users are using ad blockers to block ads, skipping the typical pre-roll videos or even hitting that “close” button.

So, why are they resorting to this? It’s simple. Most of these ads are irrelevant, uninteresting or not personal. On a smart counterattack, though, the industry has attempted to increase viewability by using tactics such as integrating native ads that are not easy to block.

However, consider this other alternative. Our proposal for an ideal digital strategy is that marketers ought to rely more on the data on the users available to them, which they can then use to evolve their approach with creative. This way, it’s possible to understand more about what these users like and what they don’t like.

Personalized Experiences to Get Real Results

What can help to make your marketing pursuits stand out when a majority of industries are pushing bulk ads? Well, personalization is your surest bet here. At 92 West for example, we utilize personalized messaging to ensure that our experience, that of our clients, in-house, digital and even in-store experiences are all in one sync. This helps to improve our interactions with all contacts involved thereby making the process more appealing to them on an individual level.

Creating personalized experiences is becoming increasingly important by the day especially now the world is rapidly turning digital. This has been prompted by the growing consumer’s dissatisfaction with generic marketing messages or canned email campaigns. Instead, a lot of these users want to connect with the particular brands on a more personal level.

It is now upon the marketers to provide unique personalized messages by using consumer intelligence that’s readily available to them. In a study conducted by McKinsey, it was found that a company’s digital marketing and sales initiative is capable of improving its ROI by more than 20% if only it puts more emphasis on data-driven personalization.

For a brand to enjoy more loyalty and awareness, it has to concentrate more on meeting its consumers’ expectations such as authenticity, contextual relevance, and reliability. It is, therefore, easy to tell why advertisers don’t seem to give them the attention they deserve- because typical digital advertising focuses more on delivery and little on creating meaningful moments.

The following are some of the tips that every marketer should use to get a more personal creative.

1. Creative is Crucial: Don’t let it be an Afterthought

It is imperative that marketers reach consumers at the right time and place, but having the right message is also crucial. It is only after these three concepts are aligned together that a particular ad can perform.

This means timing everything out and following up with the contacts when they take certain actions. For example, when a customer abandons his shopping cart, you need to make a follow up by sending them a friendly reminder within 24 hours. Besides, ensure that you monitor all your customers’ actions and their interaction with you. For example, the number of customers that open your emails or visit your twitter page, etc. Most importantly, maintain a humanized brand voice while communicating to/with them. Do not hesitate to ditch that soulless corporate act for a more authentic creative messaging.

2. Focus on the Small (Niche) Data

This could involve collecting data using methods such as self-report surveys that help you understand their preferences. Besides, you can also use progressive profiling where you only ask your customers a few questions every time they interact with your brand. You can then use the collected information to shape your media plans and for creative executions.

3. Personalize on Several Channels

As digital marketers, you can maximize your media exposure by utilizing segmentation with storytelling visuals and by keeping the copy light in the campaign creative. For instance, taking advantage of mobile location and the distance (proximity) as your target demographics are generally on the go. Layer that with unique messaging in the videos which in turn will engage the consumers.

As of right now (2015 for those of you who might stumble upon this later), consumers live in an on-demand world. Every aspect of life is a only a tap away. The most successful marketers are removing barriers (steps) that are required for customers to get what they want (your products / services) quickly. Advertising should remove mass messages and create personalized experiences that change in real time; causing a shift in they way digital marketers plan your strategy as well as how the data and audience segmentation is crafted as well.


Create impactful, meaningful messaging that will cause your demographic to act…. and most important… care.


Conclusion

In today’s on-demand world where customers can get anything done with a tap on their devices, a successful marketer is the one capable of removing deterrents that may be hindering the customer from getting that which they want more speedily. It is, therefore, important that advertisers eliminate the friction caused by mass messaging as well as remove irrelevance. They should consider using more dynamic creative tools that help to change their targeted messages in real time. This way, they can force media strategists to change how they plan their marketing campaigns, utilize data and segment their audiences for more personalized and impact full creative messaging.

At 92 West, we keep each of these items in mind while crafting a message that will impact your consumers. More important, we take all three of the elements mentioned above and create a compelling CTA (Call to Action) that also incorporates an offer that entices the consumer to act…and most importantly… care.

Call us today for a consultation on your branding, digital marketing and web design needs at 402.620.2633.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Marketing Trends for 2016

Omaha Web Design

Changes in Technology and attitudes are without doubt two of the key factors that shape marketing. The impact of the rapidly changing technology is particularly more intense in digital marketing, which makes it more difficult for a majority of brands today to keep up with the resulting changes.

What message does this send to competitive marketers that are already eyeing 2016? Well, it’s that time when brands need to get a little more creative with the kind of channels they choose for their marketing pursuits. In this post, we’ll look at some of the notable marketing trends that marketers should consider in their plans for 2016.

1. Relationship Marketing

The primary goal of relationship marketing is to help a brand develop lasting relationships and more loyalty amongst its customers rather than just focusing on short-term customer acquisition and making individual sales. With this, firms can develop stronger customer connections to their brands which in turn boosts the much-needed word of mouth promotions and organic lead generation. This, therefore, means that companies that focus on creating meaningful customer relationships and conversions easily develops brand advocates and loyalists.

So, how can a company personalize its outreach efforts to build better customer relationships? First, it’s easier than ever to obtain data that can help you develop sounder relationship-marketing plans. On the contrary, firms that still rely on the intrusive, mass-target approaches to their marketing pursuits are courting failure especially now that consumers are increasingly becoming selective in what they want to read or view. As such, it is also important for companies to maintain transparency between them and their consumers and target to build lasting relationships with them.

2. Automation of the Marketing Process

Did you know that marketing automation industry alone is worth $5.5 Billion? Well, this is a clear indication of how important the process has become to brands. Besides, it is also the leading method used in lead generations and prospect nurturing. Automating marketing makes it easier for marketers to schedule and automate various tasks such as social media posting, email management, content management, tracking different customers’ activities, etc. With this kind of automation, your business also highlights its growth of convergence that allows you to stay focused and profitable without compromising on quality.

Marketing managers and CMOs in any firm should, therefore, define a robust automation strategy that focuses on engaging prospects and shortening the overall sales cycle.

3. Location-Based Marketing Technology

Location-based technology is popularly used by event professionals and marketers to create interactive experiences and engage target users at a particular point. Today, various technologies such as iBeacons and RFIDs have made the process possible. iBeacons are small electronic transmitters with a capacity to detect nearby compatible devices using Bluetooth Low Energy (BLE) technology. They can be used in merchandising areas, points of sales displays and retail stores.

Besides, iBeacons can also be used in events and conferences for attendees’ engagement such as in talks and exchanges sessions. The technology can also be integrated with platforms such as LinkedIn to connect participants and facilitate sharing of messages, which helps to curb delayed communication that is common with emails.

On the other hand, Radio Frequency Identification Devices (RFID) are tiny electronic devices with chips and an antenna that facilitate the devices’ unique identification. RFIDs can be used by attendees in an event for communication and general engagements. Besides, event organizers and even brands can communicate with their targeted audiences using the technology.

4. Virtual Reality

The use of Virtual Reality Technology is expected to grow and have more impact on marketing in 2016. It is a no brainer that personalization and consumer engagement is now more important in marketing than it has before. With Virtual Reality, companies can engage their customers by offering virtual experiences to them and forming more personal relationships with them.

5. Ephemeral Marketing

The growing popularity of Snapchat is something that should interest any competitive marketer as we approach 2016. Marketers should no longer consider the platform as a tool for making fun marketing experiments. Rather, Snapchat is now already a “standard marketing platform.”

Snapchat has over time matured to become the ultimate marketing platform with popular brands such as ESPN and Comedy Central already using it to market and engage with their audiences. The platform uniquely converts advertisements into products which makes it difficult even for competitors to ignore. For this reason, it is vital for you as a marketer to take advantage of this tremendous opportunity and begin nurturing your audience on Snapchat come 2016.

6. Search Beyond SERPs

The number of search engines keeps growing each day with Facebook becoming the latest to show an intent to join this family comprising of Google, Yahoo and Bing. This opens a room for brands to make the best out of such search capabilities once they are introduced in social media platforms. Besides, the introduction of the buy buttons on social media platforms that is expected to take place in 2016 will help promote more convergence thereby making marketing easier.

In a nutshell, the introduction of advanced search capabilities and integration of payment methods on popular social media sites such as Twitter and Facebook will help to boost purchasing and ease marketing. Good marketers should, therefore, set sights on these expected developments to ensure that they take advantage of them in 2016.

7. The Internet of Things (IoT)

Wearable technology is predicted to see a significant popularity growth in 2016 with its adoption rate set to reach 28% by the year end. This translates to more available data for use by marketers as the Internet of Things continues to grow even bigger as a tool that marketers can use to engage and interact with prospects.

This shift in the manner in which marketers can source relevant information from their target groups will likely influence the ad creation process in 2016. This is because data collected from these consumers will be assumed to be behavior-driven and, therefore, representing their needs and preferences. This will make marketing increasingly accurate and more likely efficient.

92 West’s Conclusion for 2016

There you have it. The 7 key game-changing trends every marketer should consider when crafting their 2016 marketing plans. By the time 2017 comes knocking, we will already have made our observation and analysis, and as usual, provide you with the latest tricks for use in that year as well. 

Need Help? Great!  We are a Proven Digital Marketing Firm.

We have been doing this for years now and have a proven track record to show for it. So, if you’re facing any challenges in your marketing or any other related area, talk to us.  We are happy to help; even if you decide to go with someone else… we’d rather have you geared up with knowledge to make the best decision than go it alone.

At 92 West, we are determined to help you reach your traditional marketing and digital marketing goals. Let 92 West help you throughout 2016 and see your business goals succeed. Contact us today for more information.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Multi-Prong Digital Marketing Strategies for B2B that Leverage Social Media

Omaha Web Design

92 West can help you build effective campaigns that not only lead to client engagement, but lasting client relationships. Social media is a low cost alternative to traditional campaigns such as TV and Radio. Both use frequency and reach, but social media can be directly measured. 

Truth in Advertising: Don’t Drink the Kool-Aid Kids


Before we go on I want to make it perfectly clear that statistically, for B2B, the leads that are generated are predominately soft leads (the tire kickers).  It doesn’t mean that the business won’t come, but consistently producing interesting and valuable content while honing your call to action and tracking takes time but will eventually generate revenue.  The approach and use of social media for each industry is a different.  If you sell wholesale coffee then the approach you take is quite different from that of an ad agency, engineering firm or bulk crafts.  The key is testing, altering your message against a “control ad” and implementing tracking with drip campaigns set-up to do the leg work (planned responses over time). 

We’re a believer (and trust me we weren’t until about three years ago) and continue to market knowing that for every $1.00 we’ll receive $1.20 – $1.30 in the long run.  So… off of the pedestal and onto the advice.  


For most companies that are B2B, we recommend implementing campaigns primarily on three social media platforms:

1) LINKEDIN:

Facts: LinkedIn is an ideal platform to increase your online presence. With more than two professionals signing up on LinkedIn every second, businesses have the opportunity to network with an increasing number of interesting contacts. Using the different personal and group features in LinkedIn, companies and the people representing them can all improve their visibility and credibility, both as individuals and (thus) as a brand. 

Specific Suggestions:

  • Turn your company page into a lead generation page:
    – First, use an image that gets attention or creates interest.
    – Second, update your businesses’ pitch to be a clear CTA in the company description.
    – Third, make your Recent Updates section clickable and conversion-focused.
  • Create a showcase page.
  • Publish Content Regularly: When you publish your keeping your services and company in front of

2) FACEBOOK:

Facts: Everyday there are over 1.5 billion searches, over 3 billion videos watched and over 7 billion likes on separate Facebook pages. The statistics don’t lie and your customers are there.

With a dedicated Facebook representative, 92 West we has daily access to help resolve campaign strategy questions, stay current with changes, get help with reporting for improvement.

Specific Suggestions:

  • Create a Facebook “likes” campaign to get more followers who are truly interested in your products and services. This should be an ongoing effort.
  • Create a monthly posting strategy to engage followers and convert business. Posting Timeline Strategy (Sell – 20%, Educate on products and services – 40%, Fun/Industry Related – 40%)
  • Create a Lookalike Audience for targeting to attract new followers for less dollars.
  • Create a Lead Ads campaign to generate leads you can ad to your email campaigns.

3) GOOGLE+:

Facts: With over 540 million active users, Google+ is larger than LinkedIn and Twitter. And while it cannot currently match the networking strengths of LinkedIn, from a search engine ranking standpoint, you really can’t afford not to have a Google+ presence.

It’s sometimes easier to think of Google+ not as a social network, but as a social layer.  Google loves it and gives you credit when you use it.  Enough said. 


Note: We also leverage Pinterest, Instragram, Tumblr and a number of others for B2C and SEO purposes… but in general… these are the one’s that have been successful for our clients and our strategies in the past for B2B. If you want to hear more on those give us a shout and we’ll research it for a later post!


If you want help in crafting your own campaign, or even would like an experts opinion on what platforms you should pursue, give us a call at 402.620.2633 or fill out our contact form and we’ll set-up a time to meet in person.

Troy Kadavy
Creative Director
92 West

Suite D
Omaha, Nebraska 68131
t. 402.620.2633
http://www.92west.com

Strategically Creative.
branding + design + web + apps + seo

Additional Works:
https://slate.adobe.com/cp/u52ZN/

Demo Reel for 2016:
https://youtu.be/eJbxtX6jxJY

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Performance Driven Digital Marketing with PPC

Omaha Web Design

Boost Your Conversion Rate and Reduce Your Costs.

Over the years, AdWords has grown significantly and is now more competitive and costlier than ever. As such, you’ll need to employ various inventive tactics to achieve substantial results with your PPC campaigns.

We outline 6 simple real-time tactics that, if properly implemented, can help you gain more from your PPC campaigns.

1. Keep up with Your Industry Trends

This industry moves fast. Keep abreast on what’s happening and connect to your industry peers. When you know your industry (like your favorite burger joint) then you’ll begin to see trends before they unfold — creating opportunities… profitable opportunities. If you are not that guy… or don’t want to be that guy… then get one.

2. Google Absolutely. Ignore Bing at Your Own Risk

While Bing is often associated with a less tech-savvy and slightly older demographic, the search engine can be a great place to try out your PPC campaign. It has cheaper CPCs and often records higher conversions and ROAS (although this mostly depends on your product).

Tempted to step into the Yahoo! market place? Well, we’ve experienced Yahoo! Gemini and found that it’s performance this last year has had a less than solid PPC track record for e-commerce. However, some insurance and financial services industries have recorded impressive PPC payouts of between 50-250% ROAS on Gemini. Product and Placement… Still key in marketing; digital or otherwise.

3. Test Everything

In addition to testing new ads and numerous other elements within those ads, it’s also important that you examine other relevant aspects such as your account structure and bidding strategies. This can help you discover what works best for you.

4. Test Different AdWords Betas

Recently, AdWords introduced a new Beta known as “Customer Match.” This is a powerful tool that allows you to retarget people who’ve shown an interest in specific products or whitepapers before. With it, you can also remarket your products to people on search or those in your email list. Additionally, you can also test other available AdWords Betas such as DSK and DSA to find out which among them delivers the best results.

For us, the added market data provided an increase in conversions but we didn’t save that much on ad spend. I think the “Customer Match” section will definitely be an asset to incorporate in all of our remarketing campaigns soon.

5. It’s About Finding the Right Audience.

One of the most effective ways of improving your PPC campaigns results is by testing different targeting, analyzing the resulting data, and optimizing efforts for the target audience that works. As such, consider setting up demos and ad sets for target audiences with similar characteristics as those who’ve bought your products before. You can do this on Facebook or any other platform you deem appropriate depending on your products. Remember to also record and analyze your data for future references and frankly you may be surprised who your client’s actually are or could be.

6. Use Collected Data to Improve your Future Campaign Strategies

When starting out with a PPC campaign, your goal should be to take as many actions as possible while also collecting as much data. Some of the key data to collect include AdWords conversion data, Call Tracking data, Google Analytics goal tracking, etc. Once you have this information, use it to optimize any subsequent PPC campaigns.

Bringing it Home

When conducting any PPC campaign, it’s important that you keep testing and tracking everything while also keeping a close eye on your industry’s trends. Never ignore the little-known platforms as their newly introduced features can prove to be unlikely cost-effective alternatives.

Most importantly, try to be innovative since even the best practices become outdated at some point.

If you need help with PPC or even advice on how to improve your existing campaigns performance give us a shout. We’re happy to share knowledge and help other businesses succeed. Plus… if you happen to become a client along the way even better!

92 West | 402.620.2633 | https://www.92West.com

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

The Education and Research Foundation

The Education and Research Foundation (ERF) has donated almost $6 million for education and research exclusively in nuclear medicine and molecular imaging and 92 West has given them a new platform and brand to spread the word.

The new website is an ExpressionEngine content management system which is build for ease of use and implementation of text and graphics.  The system also contains easily managed forms and an online payment system to manage donations to their cause.

 

 

 

 

 

 

 

 

Please check out https://www.mierf.org for more details.

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

Edge Magazine

Edge Magazine, a modern and unique, community based magazine, approached 92 West with a challenge to make an online edition that was completely different from anything in the region and make the new site compliment their print version; delivered monthly.

We delivered in spades!  The online edition is an easily managed site through an ExpressionEngine CMS.  The content is search engine friendly and loaded through AJAX for a seamless user experience.  The site also has a built-in ad management system and an auto image processor that recognizes each sections needs and then reduces and crops as required.

 

 

 

 

 

 

Please check out http://www.edgemagazine.com for the latest issue!

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

IBEW Local 22 Job Calls Bid System

The IBEW Local 22 approached 92 West on expanding their existing mobile application and website (done by us 🙂 to include an electronic version of their current paperwork driven job call system.  The end intent is to completely remove the paper system and automate the process entirely online.

Through collaboration and a thorough mapping of the existing system, we were able to create a job call bidding system for all union members to apply for jobs through the IBEW Local 22.  The system stores all records of out of work placement, bidding history, and sends notifications of winning bids through SMS as well as e-mail.

The job calls system is not limited to the mobile app and can be accessed through http://www.ibew22jobcalls.com/ for those without an iPhone, iPad, Tablet or Android device.

For questions or additional details on how you can have your own utility app please contact 92 West today!

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

Hoops At Home Branding

Jack and Jen started Hoops at Home after installing a backyard court at their home for their five kids.  They had such a terrific experience and were so impressed by the product; they wanted to introduce it to other families in the area.  With a showroom in their very own backyard, they can walk you through the differences in available in-ground hoop systems and discuss the available court surfaces that Sport Court offers in an effort to meet the needs of your family.

 

 

 

 

 

 

 

92 West took on this branding project and created a logo and website representative of the products they so cherished.  Please check out http://www.hoopsathome.com for all of your Goalsetter and Sport Court needs.

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.CODE
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization