5 Tips For Using Adobe Photoshop

Omaha Web Design

Adobe Photoshop is a fabulous program containing tools for manipulating and enhancing pictures and graphics. Although the application is useful it can be complicated for some. Here are some tips you may find helpful even if you are a veteran Photoshop user.

Picture "pops out" of the frame

This is an easy task that can have dramatic effects. A portion of the picture will "pop out" of the original frame and look as though it has "popped" onto your screen.

  • Save a copy of the original picture and work on a second copy, just in case you make mistakes.
  • Use any selection tool to cut out only the portion of the image you wish to have "pop out".
  • Lift the image by using the Float Command and duplicate it onto its own layer.
  • Create a new layer in the frame for the photo. You can use textures, borders or nothing at all.
  • Place a picture into text

    Placing a picture into text is a simple job that creates a word using the picture. The picture will be placed into the text.

  • Select the image you want and place it in a new layer with a solid background.
  • Set the word you want using the type input method of choice. Use a style with a large area so much of your picture can be seen.
  • Select the type so you can move it around.
  • Click on the picture layer to edit the picture.
  • Use the Float Command to pick up the picture inside your text.
  • The selection will start a new layer and fill with a copy of the picture.
  • Turn off the original layer with the picture and your text will be filled with the picture.
  • Remove the white background from an image

    Many images end up having a white background included in the frame. For example, a logo that may be used on different documents will often be surrounded by a white square. When placing it on a white page this is not a problem. However, placing it on a colored page will show the white square behind it. For a more professional look, follow these steps to remove the unwanted background.

  • Start a new layer and create an object of the same shape as your picture. The shape must replicate that of your picture and will be used like a cookie-cutter to place over the picture.
  • Make sure your shape layer is under the original picture layer in the Layer Palette.
  • Place the pointer over the line that divides these two layers in the Layer Palette while holding down the Alt / Option Key and click.
  • You have created a layer group. Choose Save As and select Photoshop EPS as the file format. Name the file. You are done.
  • NOTE: You may use Help and Export Transparent Image for an interactive wizard to help prepare images with transparency to be used in a page-layout application.

    Make old photos look more vivid

    Old photos can look dark or have a brown or gray color covering the entire image. Photoshop can help brighten and color these types of photos to make them vibrant and bring them closer to their original state.

  • Use Photo Filter from the Adjustment Layers area to choose color filters based on what your photo looks like.
  • Choose Color Balance from the Adjustment Layers area to adjust flesh and other tone levels for different elements in the photo.
  • Use Levels to balance the photo after the above changes are made.
  • Select an area with the Magic Wand to adjust from the Hue / Saturation Adjustment Layer. You can repeat these steps as many times and in as many areas as necessary.
  • Adjust the Brightness / Contrast levels as your final adjustments to the photo.
  • Whiten teeth and eyes in Photoshop

    There is no better way to make someone look fantastic than to whiten their teeth and eyes in a photo.

  • Create a new layer.
  • Select the Dodge tool.
  • Set the Range to Midtones on the Tool Options bar. The default Exposure is set at 50%. You may change this, but 50% is a good place to start.
  • Run the Dodge tool over the teeth and eyes to whiten. If you make a mistake or the results are too white, you can use Undo to reduce the Exposure level.
  • Zoom out frequently because the results often look different when viewing the entire image.
  • Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Susan Brennan

    Background Removal Made Easy With Photoshop

    Omaha Web Design

    Product websites, company brochures, marketing leaflets, builder’s project brochures, photographs of events, web development, print press, magazine company, all require photo-editing services of various kinds. A universal requirement of clients is having pleasing to the eye visuals, or elaborating a particular detail in an image, or the background removal. All this is done to make the image look contemporary or with the theme it needs. At times, the setting may not be consistent with the requirements of the client. This involves elimination of the backdrop of the image in which the object is placed. And background removal with Photoshop is quite convenient and affordable.

    Consider the following example. Photos are required for passport issue. A passport photo requires a special white background. But, when the photo was taken, the background was not white, but of a dark color. In this case, there are two options for the person. One is to delete the photo altogether and click another new photo. The other option is to resort to the background removal as the most ideal solution. Ten years back, subjecting the image to a special solution in a dark room could have done the latter. But today, there is sophisticated software available in the market for this tedious work. Also there are photo-processing companies that can do this work online in a jiffy.

    The typical methodology for such work can be explained in a nutshell thus: in the first step, the image of an object which is required to stand out by removing the background is found, then going to option filter and then to extract, the object which has to stand out is outlined in many places. For best results, the image is to be enlarged and the brush size is to be changed when working with small areas. After this the fill command is activated to apply inside the selected area. There is a distinct possibility that the image may not turn out as desired. The airbrush and eraser tools can now be used to touch up and remove the excess. The result would be an image with the object standing out as required with this beautiful technique of background removal.

    The market for background removal and other photo editing services has evolved to such an extent that graphic artists are now offering latest solutions along with their basic offerings at no extra cost. The only tool, which can provide effective results with complex dense images, is the sharp pen tool. The skill of the graphic artist will help in optimally utilizing the versatile medium. There are many programs that help remove non-uniform backgrounds from images. However, in case of an additive non-uniformity, a polynomial is fitted to the various points of the digital image, which are then associated with the background. The resulting polynomial is then subtracted from the whole surface. In case of a multiplicative non-uniformity, it is necessary to generate an image corresponding to the polynomial surface and then this is used to scale the original image.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Atiqur Sumon

    How to Edit Text in Photoshop For Beginners

    Omaha Web Design

    Finding good detailed simple instructions for Photoshop has to be harder than having your tonsils taken out. So after struggling to find how to edit text in Photoshop, I thought I'd simplify it here for you.

    Here is a plea from a customer that we helped.

    I checked the Adobe help and followed the instructions of selecting the Type tool, select the layer and then click in the existing text area to edit. It keeps creating a new freakin 'layer. What am I missing? I'm so tired of futzing with this. There's times when I click in the text and it activates where I can go ahead and make changes. Why is this so random? I'm sure it's some trick that photoshop users from years ago know automatically. HELP!

    Here is our answer:

    It really is EASY – if only the instructions were. 🙂

    Open Photoshop. Open the PSD document that you want to edit. Click on the 'T' icon in the left side bar (that is the text icon). If the toolbar is not on the left side, click on the tab at the top called 'Windows' and check 'Tools' and it will appear.

    Now, move your cursor over the text area that you want to edit and 'right click' and it will be highlighted. Now you start typing the text. You can also move this text around by moving the cursor just below the text until an arrow with crosshairs appears. Right click and move your mouse until you have the text where you want it. Then left click and it is now moved.

    Simple. If you have any questions or comments, I'd love to hear from you. Contact me at skinzee.com. We can do custom PSD designs for your personal website or business.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Tony Norella

    Adobe Photoshop Running Slow? How to Stop Photoshop Running Slow

    Omaha Web Design

    Adobe Photoshop is one of the most powerful and effective graphics programs available, but if you're using this tool and find it's constantly running slowly, then you'll need to be able to fix the problems that are causing it to run slow. Because this program is so advanced, many computers end up running it slowly for a wide number of reasons, but there are typically 2 different causes of problems which can be easily fixed.

    The first thing you need to do is to make sure that your graphics card can support Photoshop. If you're using quite an old PC, or a laptop, then the chances are that your current graphics capability might not be able to handle the intense Photoshop program. To fix this, you should try and update your graphics driver by clicking onto your manufacturer's website and then downloading the latest video driver from there (typically, the drivers available will be either for Nvidia or ATI graphics). Getting the latest driver will boost the processing power of your graphics card, and will allow your PC to read the Photoshop commands and instructions much quicker.

    Although graphics is a very important part of Photoshop, the main cause of it running slowly is actually to do with all the damaged and corrupted settings that are inside your PC. Because Photoshop is actually one of the most resource-intensive programs you can use on Windows, it requires 100's of settings just to help it run. All these settings are stored inside a single database on your PC called the "registry", and the problem is that many of these settings actually become damaged and corrupted, causing your computer to run slower and with a lot of errors.

    The problem is that because Photoshop needs to read so many settings from the registry database at once, it's constantly becoming confused, leading your PC to save many of the settings it needs in the wrong way. This causes the settings to become damaged and corrupted, leading your PC to take longer to read them the next time it needs them. This makes Photoshop run slower as it takes longer to process the files it requires, and is why most computers will end up running slowly.

    To fix this problem (which is present on all versions of Windows), you need to use a registry cleaner tool to scan through your system and fix any of the damaged or corrupted settings that are inside it. A registry cleaner is a software program which scans through your PC and fixes any of the damaged or corrupt settings that are causing the likes of Photoshop to run slow. You can get registry cleaner tools from the Internet, and they will basically scan through your PC and fix any of the damaged or corrupt settings that are inside it – allowing your computer to run much faster and more reliably.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Katie Martins

    Measuring Envato’s impact in 2019

    What does it mean to balance purpose and profit for business in 2019?

    At Envato, we strive to take a long term view of our business and focus on creating value, so while we have a healthy appreciation for the bottom line, we are also invested in building a sustainable business that creates wealth for many, not just for some. 

    Ultimately, we want to set Envato up with a purpose that lasts. We see our success in our community’s success, and we want to continue to align our core company values and operations with this purpose. That’s not always easy, and we don’t always get it right, but that’s our north star.

    It’s a big part of the reason why we’re proud of the record payouts we’ve delivered to our author community over these past 12 months. And it’s why we’re also equally proud of confirming the Envato Foundation’s fourth charitable partner, Indigitek, with the launch of this year’s Public Impact Statement, available below.

    Both were key achievements in a year that saw the company reach a number of milestones, launch new products and still deliver on the high standards we set for ourselves as members of the wider Envato community. I’d encourage everyone to take a few minutes to look through our 2019 Public Impact statement to get a more complete picture of what we’ve done, and where we are heading. 

    It was this time last year when we published our inaugural Public Impact Statement to give our community better insight into our ambitions and achievements, and give everyone a chance to share ideas on how we could do better. The response was overwhelming and provided us with plenty of food for thought, inspiration…and, of course, a decent helping of positive reinforcement! 

    I hope this second iteration will continue to inspire our community and prompt valuable discussions in equal measure. Thank you all for what you have contributed to Envato this year, and we look forward to what 2020 may bring! 

    Open slides in new window



    Omaha Web Design Agency

    Contact 92 West for a FREE Estimate

    Source link

    10 Great Photoshop Tips, Tricks and Shortcuts For Novice to Pro

    Omaha Web Design

    Adobe continually improves, upgrades and changes Photoshop and I'm no guru but I'm able to do a fair amount with Photoshop myself. My wife is what I would term a Photoshop guru or expert and the things she can get Photoshop to do continues to blow me away. My wife uses the newest version of Photoshop at her job as a Digital Designer, but I'm still on Photoshop 7, so please bare with me if my tips are old or outdated.

    I have tried here to compile 10 tips that will help you use Photoshop in ways you never thought of before or maybe just to use it more quickly to do the things you do now.

    1- Edge Burn-in Technique

    Try using the Rectangular Marquee tool (M) and select the area slightly smaller than the outer edge of the image (50-100 pixels, your preference). Now invert the selection (Select-Inverse) and make a Curves adjustment later to darken the edge and click OK. Then apply a heavy Gaussian Blur (Filter-Blur-Gaussian Blur) to the layer mask with a Radius of around 100 pixels based on your preference. You can customize this by using the Brush tools or layer Opacity slider.

    2- Make Image Midtones Pop

    To avoid sharp shadows or highlights while bringing out the midtones try this technique. Make a duplicate of the Background layer and then choose Filter-Sharpen-Unsharp Mask, and then set the Amount, Radius and Threshold to 50/20/20 respectively. Now from the Layers palette menu select Blending Options and in the This Layer section move the Shadow slider to 70 and Highlight to 185. Now press Alt (Option) and separate the triangular sliders to drag the shadow point to 0 and the highlight to 255 and click OK.

    3- Make Fancy Edges for Images With Filters

    Open a copy of your image so you keep your original intact and double click on the Background layer in the Layers palette. Now click OK to make that layer a Layer 0, or normal layer. Use the Rectangular Marquee tool (M) and create a selection slightly smaller than the outer edge of the image same as in the edge burn-in technique above. Enter Quick Mask mode (Q) and click Filter-Filter Gallery and apply any filters you prefer and click OK. Exit Quick Mask mode (Q again) and then click the Add Layer Mask icon in the Layers palette to mask the image in the shape you created.

    4- Quick Layer Tip

    When you add a new layer it appears at the top of the Layers palette. To make your new layer below the active layer and not the background layer press Ctrl (Command) when you click the Create a New Layer icon!

    5- Make Cropped Images Match

    With both images already opened, start by clicking on the image that is the correct size. Now select the Crop tool (C) and click on the Front Image button in the Options bar and the Width, Height and Resolution properties in the Options Bar are filled in for the front image. Now drag out a crop boundary in the second image and press Enter (Return) and your second image is now the exact same size as the first.

    6- Take Control of Sliders

    When you move your cursor over a numeric option in most Option or dialog boxes a slider bar appears. If you want more control over the slider, pressing Alt (Option) and dragging the cursor makes the values ??move 10 times more slowly and holding the Shift key makes them move 10 times faster!

    7- Is Your Histogram Accurate?

    Be certain that your Histogram is not a cached version of your previous edits. If you see a small triangle on the Histogram click it and it will update to the current version.

    8- Reapply the Last Filter

    If you want to use the same filter again with the same settings hold down Alt (Option) as you select the filter and it will open with the last-used settings. You can also use the shortcut Shift-Alt-F (Shift-Option-F) to reapply the filter.

    9- Easy Crop Tool

    When Cropping (C) click and drag outside the bounding box and this will allow the crop box to rotate any way you like to change the angle of your image or get it nice and straight. Double click inside the box to crop. We use this all the time in our camera repair shop when taking pictures of parts to be placed on the website, works great!

    10- Make Crisp-Edged Shapes

    When using the rectangular Shape tool, click on the down arrow to the right of the shapes in the Options Bar and turn on Snap to Pixels checkbox!

    I hope you are able to find one or two items that will help with your Photoshop use and I will have more tips soon!

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Thomas Drayton

    A Photographer’s Dream And A Photograph’s Makeover

    Omaha Web Design

    The many exciting features of Photoshop range from retouching photos all the way to graphic design. Simply retouching a photo to enhance the light or subject through changing the brightness levels and correcting little ‘imperfections’ in skin or clothes may make the photo more pleasing to the artist or audience. From enhancing the dimensions and depth to configuring a graphic design based from multiple images strategically placed to advertise a company to doodling with the ‘pen’ there are quite a few interesting ways to edit or construct an image.

    There are over a dozen tools to use on an image that include: the lasso tool, quick selection tool, crop tool, eyedropper tool, spot healing brush tool, brush tool, clone stamp tool, history brush tool, eraser tool, gradient tool, blur tool, dodge tool, pen tool, type tool, path selection tool, rectangle tool, hand tool, and zoom tool. These tools are located on the left hand side. The toolbar on the top of the screen is composed of sizing brushes or erasers, what mode the artist is detailing with, the opacity, the flow, and the search bar. Another great thing that Photoshop has is the ability to have multiple projects open, just on different windows. With this great power, comes great responsibility…

    Once you start using Photoshop and realize all the editing that can be done a few clicks of a button, you need to remember that there is such a thing as too much editing. A little bit goes a long way, not just when using butter on your toast, but when blurring itty bitty sections of your photo to draw attention to your subject. There is a certain amount of editing that can be done to an image that doesn’t distort the subject and you won’t realize you are possibly ruining the image until you take a step back and look at the edited version with a fresh mind. DON’T PANIC! You can go use the ‘undo’ button to remove changes that you have made to less the impact of some excessive editing.

    However, you might not want to click undo a billion and three times, so maybe starting from scratch will work best especially now that you know what doesn’t look good on that image. While there is such thing as too much editing, be aware that there are some projects where it is okay to pile on the details or pile on a lot of images onto one background. Personally, my taste in photography is the natural, scenic site where a bit of enhancing is needed but not too much after that. Of course, everyone has their own style so explore Photoshop and your skills to determine what kind (and how much) editing your style warrants.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Robert Mayer

    Good Photo Editing – Exciting Improvements You Can Do With Your Photos

    Omaha Web Design

    Good pictures are indeed essential in many things nowadays. If you want to enhance your pictures, make them more dramatic and glamorous or airbrush some distractions in the picture, you can always find some good photo editing to help you with it. With today's age of new technologies, you can actually make your pictures perfect even if you have a little background on the basics of photography.

    Having good pictures in your websites, in your magazines, your scrapbooks, or even in your social networking profile page can indeed add more appeal to it. You can even find good photo editing opportunities that will help you make money – editing wedding pictures for instance is a great business.

    Of course, you can find a lot of software that allow you to edit your pictures to make it more professional looking. Adobe Photoshop for example is a popular photo editing software that gives you a lot of possibilities in manipulating and enhancing a photo. If you are worried over some badly taken photos of very important events in your life, don't fret, photo editing is easy nowadays.

    If you decide to try your hands on photo editing, here are some exciting things you can try with your photos.

    Cloning

    Yes, you can easily clone part of your photos to retouch the entire picture. In Photoshop, a cloning brush has a variety of uses. If you want to eliminate dark spots or blemishes on your almost-perfect portrait, the cloning tool is useful. If, for example, you want to eliminate something that disrupts your perfect photo like a person who made faces in the background, you can always get rid of him by cloning a part of the background and get him off the picture. If you want to add more animals in your farm photo, you can also do it through the cloning tool.

    Adjusting brightness and contrast of your photo

    Probably one of the essentials of good photo editing is adjusting the brightness and contrast of a photo. If you are worried about some gloomy pictures or some overexposed photos, you can bring more life to it by adjusting the brightness and contrast through photo editing tools. In Photoshop, you can also make use of auto level menu or manually adjust the level to obtain the right lightness or darkness of the picture.

    Sharpening and blurring photos

    Another very common and powerful technique in a good photo editing is sharpening the subject of your photo or blurring some parts of it to make your subject pop. If you are envious of how professional photographers take their photos in a manner that the subject is clear while the background is blurry, you don't have to buy that top-of-the-line digital camera. You can actually make it possible with the sharpen and blur tool in photo editing software. These tools also allow you to make your pictures look like those in magazines.

    These are just the basics. A good photo editing software can actually give you so many possibilities in retouching or manipulating your photos. You can change the background of your picture to Eiffel Tower, you can restore your old childhood photos, you can change the color of your dress, you can make your face look like the glamorous beauties in a magazine, and you can even get rid of those extra pounds in your picture. Indeed, it is fun and exciting to be able to make artistic changes to your pictures with just a click of the mouse.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Carolyn Anderson

    Graphic Designer Photoshop Tips – The Best Way To Learn Photoshop

    Omaha Web Design

    For anyone interested in earning money as a graphic designer, learning to use Photoshop is probably the essential expertise you will need to improve upon. If you build web sites, understanding how to use Adobe Photoshop will help you save a lot of money simply by doing images yourself as opposed to outsourcing.

    Photoshop is the identified leader between graphics programs, and is the actual recognized footprint for producing and modifying images and photos on the computer. Adobe Photoshop is not only for specialist graphics and web designers — even hobbyists who take pleasure in editing artwork and enhancing digital photographs can obtain a great deal coming from learning to make use of Photoshop.

    Something to be aware of though, is that learning how to use Photoshop does have a fairly steep learning curve. Although Adobe Photoshop includes a well designed and well thought out user interface, this program provides countless features, and just getting knowledgeable about them can take up some of your time. Brand new Photoshop users with previous knowledge of graphic design may not automatically understand the particular terminology and the tools employed for editing pictures within the software.

    But there is some great news! Learning to utilize Photoshop doesn’t need to be challenging – many individuals are amazed at how quickly they are able to learn the fundamentals, with all the right instruction. Thankfully, there are many good education programs as well as tutorials which can really help get you started while you are understanding how to use Adobe Photoshop. Among these resources are a number of Photoshop tutorial sites, software that teaches the basic capabilities of Photoshop, and a wide variety of books that train different aspects of utilizing the program.

    The top resource with regard to learning to utilize Photoshop that I’ve come across is PhotoshopRevealed. This top:rated program helps you understand quickly by utilizing very razor-sharp and easy to understand videos that show every essential function and also aspect of learning how to use Photoshop like a professional.

    Learn from the ground-up – simply no familiarity with the application is necessary to begin learning to use Photoshop. Just about all toolbars, control keys, menus, and also settings are usually explained inside a simple, easy-to be able to-understand way, which means you won’t be unclear about what something is used for. These video tutorials were built to be enjoyable and active! The Adobe Photoshop instructors in the video tutorials are excited and make learning to use Adobe Photoshop exciting.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by David Martin Peters

    Adobe Photoshop Tutorials – How To Repair Old Photographs By Using Photoshop

    Omaha Web Design

    This type of editing task can be carried out in any CS version of Photoshop, and these Adobe Photoshop lessons can be applied to the edition that you have got installed on your computer, so just sit back and listen with your Photoshop software opened up.

    Old pictures are often regarded as priceless. They serve as great solutions to protect memories that possess great emotional value. Sadly, the same as with anything else which is old, they have the likelihood of wearing out as time passes. Colors may not be as vivid because of fading. They could have tears after years of being handled. Luckily Photoshop offers lots of resources that will very easily assist you recover such treasured moments.

    Getting photos restored using a professional costs a lot of money and you've got to take into account the simple fact that you are not really sure about the level of quality that you are going to receive.

    Thankfully, along with a bit of work, you can use Adobe Photoshop to revive the photos yourself. For those who have access to a scanner all you have to do is scan the pictures into the laptop or computer so you can then start the restoration procedure. I will now outline some methods you can use to fix your photographs.

    The initial step for editing old pictures is by simply transforming it into a digital file format. To do this, you have to scan the photo and save it on your PC. Then, the next phase is to open up the photo within Photoshop.

    Once you've stored it you may use your built in tools accessible in Photoshop to begin modifying it. Once more, be certain that you're modifying a copy of your scanned photograph, never the original, just in case any mistakes are made.

    The actual smudge tool is but one of the very most useful tools for repairing pictures. You may use your smudge tool to repair any tears in the photograph. The smudge tool also can eliminate any blemishes too, including humidity staining and sun exposure.

    Another common problem with photos is usually lighting issues. By using the brightness and contrast panel you can easily adjust the lighting and leave a much more sharp, clearer version of your original. There are a number of other resources which have been been incorporated in the software that will help you improve & repair your photos.

    Hopefully you have seen just how easy it truly is to restore a photo with Photoshop. The tools I pointed out are only a small section of what's offered to make your ordinary photos look quite amazing. In fact, after having a bit of practice, you'll be able to change your black and white pictures into color just applying a few of the readily available tools. All it takes is a bit of practice and in no time at all, all of your friends will be asking you to fix their old pics.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Dan Feildman

    A Strong Website Development Strategy is Key to the Site’s Success

    Omaha Web Design

    Great websites are always created with a winning development strategy
    behind them. Whether you are creating a whole new site or you’re
    embarking onto a unique website redesign experience, having a solid
    website development strategy in place is mandatory if you want to
    succeed.

    With a development strategy, you ensure that your website
    complements and fulfills your business goals. You also ensure that you
    have a clear funnel in place and you can easily take prospects from the
    awareness stage up to the consideration and then to the purchase phase.
    Your end goal is to convert people who land on your site and turn them
    from prospects into loyal customers.

    At 92 West, we strongly
    believe that having a proper website development strategy in place will
    give you an unfair advantage over your competitors in the long run. We
    are continually developing effective and engaging sites that are
    optimized for lead generation and customer satisfaction. We focus on UX,
    UI and sales driven websites.

    When developing sites, we focus on
    many aspects of a website development strategy. However, we consider
    that the following three aspects are the most important. Let’s take a
    closer look at them:

    1. Website Architecture and Navigation

    Your
    site architecture does matter, especially when it comes to visitor
    satisfaction and engagement rate. If you want to boost your conversion
    rates, you need to have a website that is super easy to navigate and
    allows the user to spend as little as five seconds finding the
    information they are interested in.

    Website navigation includes
    all the links on your site. The information architecture includes all
    the information on your site and the links between the content. When
    talking about navigation & architecture, you need to hit a fine line
    and balance where you want to send the user and where he wants to go.

    In
    order to achieve the best website navigation possible, we’re looking at
    the advanced data from Google Analytics together with other types of
    information such as heatmaps, conversions and engagement on page.

    2. Search Engine Optimization

    SEO,
    or Search Engine Optimization, is a must-do if you want to capitalize
    on all that free organic traffic to your site. In the past few years,
    keyword research is more about user intention and less about optimizing
    each page for a certain keyword.

    With advanced algorithms, machine
    learning and Google Bert, you need to outsmart your competitors by
    using as many LSI and long-tail keywords as possible on each page. You
    need to offer meaningful, high-quality content on each page that answer
    peoples’ questions and enables them to engage with your site.

    To
    help you out, we’re using a wide range of features and tools for finding
    the right keywords for your site and then creating SEO friendly content
    that converts. We focus on creating content that fulfill the intent of
    users and entices them to further want to explore your site.

    3. Content Plan

    Lastly,
    we ensure that your site has high-quality, unique content that
    incorporates high value keywords. We study your audience using tools
    like website analytics, Facebook pixel, surveys or customer feedback,
    and we create content tailored to the needs of your audience.

    We
    always develop content into context, so that each site visitor to your
    site, regardless of the buying stage they’re in, can get deeper down the
    funnel and ultimately convert.

    Need more information about
    developing a winning website strategy? Do not hesitate to contact us at
    402.620.2633 for your next project or perhaps a review of your current
    one.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    92 West | Strategically Creative

    Best Omaha Web Design Agency

    Marketing Tips for Black Friday

    Omaha Web Design

    Why Focus on Holiday Marketing?

    Marketers build trust with existing and potential users when they acknowledge current events and holidays. When brands are consistently active on social media, they increase brand exposure, attract new clients, build trust with existing ones, and continue to develop their own brand identities. For example, a simple Instagram post on National Puppy Day humanizes your brand—or a full marketing Christmas campaign can drive twice as many users. Paying attention to holidays and current events can only help your brand.

    Black Friday Marketing

    It goes without saying that Black Friday marketing is a huge deal. Companies that sell similar products are in competition with each other on this day. It all boils down to marketing, and who has the most attractive deal. This is why marketing focused on a specific product is crucial to stand out. Show consumers how your product can benefit their lives, and then explain your Black Friday discount.

    The most effective way to visually market Black Friday is by showing authentic and real ways your product can benefit the lives of others. It’s also important to effectively communicate your Black Friday offer. If you simply want to participate in the conversation surrounding the holiday, authentic photos (or stock photos) of people shopping are good, too.

    Hashtags for Black Friday 2019

    Relevant hashtags can help your content get discovered during this holiday on social media. Some popular hashtags are: #BlackFriday #BlackFriday2019 #Shopping #HolidaySeason

    Need help with your upcoming campaign?  Great!  It’s time to get started as we only have a few weeks left! Call (402) 620-2633 Now!

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    92 West | Strategically Creative

    Best Omaha Web Design Agency

    Strategic Brand Refresh

    Omaha Web Design

    Refreshing your brand is one of the most important things you should do often. While at it, you need to remember that it takes more than just graphic design. Branding lets you define, maintain and convey the values of your company. It is the process that lets you show your customers what your company does, why they should care about you, and at the same time maintain a level of consistency that differentiates you from your competitors.

    This means that you need to come up with the right strategies before you start a brand update process. Some of the factors you should include in your brand include:

    Research

    Most people underrate the role that research plays in brand refreshing. Start by talking to your senior management to find out what your brand is about as well as what sets you apart from your competitors. However, keep in mind that they may not be as honest because they are your employees. Their answers will, therefore, differ from the answers most likely to be given by your customers and other employees. Make sure you include third parties in the research process.

    Use interviews and questionnaires to collect the necessary data to find out what your potential clients and customers think of you. This will help you determine the level of authenticity and credibility your brand has. If the answers given by the third parties are consistent with what your employees say and what you believe are your core values then you’ll know you’re on the right track. The research will also help you discover the perception of the market about your brand and understand the differences between the internal and external perspectives.

    Competitive Analysis

    The best way to stand out from your competitors is to know what they are doing and this can only be done through analysis. The analysis will help you delve into details instead of just the shallow factors and as such, put in a high level of competition. Some of the factors you’ll find out through competitive analysis include content marketing and thought leadership, value proposition, colors, fonts, styles and logos, website and online presence as well as key messages and tag lines

    Key Messages and Positioning

    After completing the analysis and have managed to identify the differentiating factors, you’ll have to create key messages that pinpoint the unique aspects of your brand. The messages have to be well crafted to show the position of your brand in the market. Make sure the messages resonate with your clients on different levels and that they cover all the important details about your brand. Things like what you do, why you do it, how it helps your customers and what makes you different shouldn’t miss. Try to connect with your customers emotionally through the messages to capture them wholly.

    Updating Your Logo and Visual Identity

    Looking different is just as important as sounding distinctive. The visual aspect of your brand should match the messaging aspect. Make sure your logo, color palette, font, style, texture, and images match to form a perfect blend. The logo rebrand doesn’t have to be a new concept, it has to be aligned with your needs. Focus on giving your current logo a “face-lift”. Change how it looks, how it feels and give it a fresh message. With a little creativity, you’ll be able to change part of the logo and still manage to make it look brand new.

    Having the Right Standards

    Once you’ve managed to synchronize your visual identity and other aspects of your brand, you should focus on setting standards for how the logo and those other aspects will be used. Create specific guidelines regarding the usage of the logo, including how it will be positioned, colors and margins that are to be used, and the size. Include guidelines on possible variations, whether horizontal or vertical or black or white, naming sure they depend on the usage and placement of logos. The standards will help you maintain consistency regarding the use of the logo within the company. It will also make it easy for your current and potential customers to recognize you. Make sure the guidelines are enforced strictly.

    Communication

    Conduct a communications audit to determine whether the changes are being implemented consistently. Create an inventory of how the company communicates with your customers whether it’s through emails, phone calls or proposals or your website. Find out how your logo is being used as well. This will allow you to find out your weak points and allow you to come up with changes that are more effective and therefore better. Come up with modifications that allow you to reach out to your customers faster to keep them engaged.

    Implement

    The final step is implementing all the steps above and rolling out the refreshed brand. This is the most important step and can determine whether the updated brand becomes successful or fails. If not done correctly, it could lead to massive failure which will mean that everything you have done to that point will go to waste. All the time, energy and resources you will have used will not make sense unless you build the right momentum with the launch of the brand. Make sure you generate excitement from the customers as well as your employees.

    Come up with ideas that will make the roll-out unique but captivating and try to make it the same as the amount of re-branding that has been done. For instance, if you’ve made a lot of changes that almost makes the brand look completely new, you should try a launch that is just as big. Consider having the launch in different phases to create more impact. However, if the changes are minimal and the brand looks almost the same, you can have a simple launch. It depends on your preference as well but doesn’t forget that your customers are very important and the brand is about them.

    Talk to your employees, potential customers as well as current clients about what inspired the change and what the process was like. Don’t forget to mention what the new brand is about.

    Go beyond the logo and the essential exercise in graphic design. Your brand is received at every point of contact and should be reviewed from all angles. 

    Your main objective is creating a powerful brand that makes your company stand out from the rest. At 92 West we understand this and that’s why we are here to help you. We are a company that can help you refresh your brand and become at the top of your niche. We can give you advertising layouts, multimedia and digital integration among others. We also ensure that your visual system is fully customized together with touch-points that ensure you show your unique qualities that make you different from the rest.

    Call us today at 402.620.2633 or request an appointment now.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    92 West | Strategically Creative

    Best Omaha Web Design Agency

    Capture Leads with Google Adwords Latest Ad Extension

    Omaha Web Design

    As a business owner, you need to keep up with the latest trends that can improve your business. Such trends can help you get new leads and convert those leads into loyal customers. One of the new techniques is the new ad extension by Google which is expected to allow users to attain leads from their ad campaigns. The new extension will allow those searching will be able to submit their information when asking for information from Google Search ads. It is currently being beta tested by Google.

    How the Google Ads Extension Works

    A lead extension usually functions the same way a promotion lead does. The latter usually has an icon on a call to action box that users press when they are selecting the promotions. The lead extensions will follow a similar direction but with a clipboard instead. When done choosing the campaigns, you’ll be able to press the call to action section after which you’ll have to key in an extended text. The text which is 30 characters or less will then bring up another display.

    That will allow you to create a lead form. You’ll include details about your business such as the name and a short description. A headline section is also available but the description has to be short, up to 200 characters. The information you’re allowed to collect include a name, email address, physical address code, and a phone number. The header section of the form also has space for images that allows you to put in your logo. A link to your privacy policy must also be attached, and you’ll have to accept the terms and conditions set by Google as an advertiser.

    The last page of the submission is customizable. You’ll, therefore, have a chance to edit the information you want your customers to see. You’ll also add a call to action by putting in “download” or “visit website”. The data collected from the extension will be submitted to your customer management system through a webhook. This will allow you to get the data in real-time.

    Why it’s important

    Lead extensions are not only easy to use but they can also help you get more leads through your search ads. You just need to monitor the leads closely to ensure they are of high quality. You also need to be careful about how you co cert those leads to ensure profitability on your end.

    Although this is believed to be a new development from Google, it’s not the first time Google is trying out the technique. They already tried getting leads from search ads in 2010 but at that time it was called “contact form extensions”. Advertisers got their leads through their emails but the process never progressed out of the beta testing stage. One year later Google tried again by trying what they called “cost per lead ads”. Users could submit their phone numbers or email addresses from the ads to obtain more information. It didn’t make it out of alpha.

    To some people, the limited description allowed in the lead form extensions is a disadvantage. However, the use of a webhook makes the whole thing better. It makes the transfer of lead data into the CRM systems smoother and more efficient. The option also caters to mobile users.

    Lead form eligibility

    To create and use a lead form extension on Search, your account must be in a non-sensitive vertical or sub-vertical. Some sensitive verticals and sub-verticals are not eligible for lead form extensions. Learn more about lead form requirements.

    Instructions

    How to create a lead form extension in a new Search campaign

    1. Sign into your Google Ads account.
    2. In the page menu on the left, click Campaigns.
    3. Click the plus button, and then select New campaign.
    4. In the goals section, select Leads.
    5. Under “Campaign type,” select Search.
    6. Click Continue.
    7. Enter your campaign settings.
    8. In the “Ad extensions” list, select Lead form extension.
    9. If this is the first time you create a lead form extension, review and accept the terms of service for this feature.
    10. Create the extension, by selecting the extension call-to-action and entering your extension text.

    The call-to-action will be automatically translated to the user’s device language but not the extension text.

    1. Create the lead form:

    1. Enter the headline, business name and description

    2. Choose what information you want to ask for.

    You’ll need to select at least one option to continue.

    3. Enter the URL to your privacy policy.

    1. Create the form submission message:

    1. Enter the headline and description text.

    2. If you want, you can select an available call-to-action for your users on the submission page.

    1. Once completed, click Save.

    92 west for your business needs

    Although you can do most of the work by yourself, you still need help from professionals whose main purpose is to help businesses like yours grow. 92 West is such a company that is dedicated and well equipped to help your business succeed. We are passionate about creating and developing ideas that will make your enterprise thrive. We always make sure we understand your objectives and goals then use our innovative tools to take your brand to higher levels.

    Our expertise is broad, thanks to our professional team. We not only have the skills to handle branding, but also digital marketing and web design. This makes us perfect for businesses that are starting up as well as those that are already running. Our focus is on using new ideas and techniques to grow businesses. Since the lead extension form from Google is a new idea, we are the perfect people to help you. Our services together with innovations such as what Google is bringing are the perfect combination for your growth.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    92 West | Strategically Creative

    Best Omaha Web Design Agency

    What Are Web Designing and Web Development?

    Omaha Web Design

    In web business, many times you will face clients approaching you and asking you to design their websites. But when they tell you their requirement, you will come to know that it's not just designing work, it also includes development work. Most of people think that the terms web designing and web development are the same. But the fact is that these two phrases have different meaning. Now here I will show these two terms vary from each other.

    Web Design
    Let's get started with the web designing first. Now basically it is website designing, it is creating a web page which includes colors and graphics. In simple words, it can be called making a sketch by using colors. It's just what we do paper, but here we are doing it on computers. Web Designing is related to look and feel of the website or graphical representation of the web page.

    The person who does the designing part of the website is called web designer. He is the one who creates the visual appearance of the website. It is designed according to the needs of the customer and his business. Different colors, images and graphics are used to make the website appealing. Adobe Photoshop is the widespread framework which is used by designers to make the web page. In order to display the design over the internet, HTML (HyperText Markup Language) of the design is done. When it's just the design with HTML, these sites are static websites.

    Web Development
    Now, let's move on to web development. It is creating the functionality of web pages or constructing the back-end of the website, which is done through programming. Interaction between different pages, working of website is the web development part.

    There are different languages ??used to develop the website like PHP, ASP and ASP.NET. Some scripting languages ??are also used like JavaScript. Database design and development is also included in web development. Database is the place where data from website is stored and from where the data comes on the website. These websites are called dynamic websites or database driven websites. The back-end or administrator side of the website is not viewed by the users. The owner or administrator of the website can view by logging in with user name and password. The person who does work is called Web Developer or Web Programmer. He only takes cares, how the website is going to function when user open it.

    Branding | Digital Marketing | Advertising Agency | Graphic Design
    Web Design | Search Engine Optimization | Mobile Application Development



    92 West | Branding + Strategy + Web Design

    92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

    Have a project or new idea? Let's Talk.

    branding + omaha advertising agency + digital marketing + graphic design
    omaha web design + search engine optimization + mobile apps



    Source by Pranav Thakker