Catch onto Viral Marketing

The best kind of marketing is the kind you don’t have to do yourself. Especially if you’re a small business on the web with limited time & a small budget. Call it word-of-mouth, refer-a-friend, or organic, viral marketing was the world’s first form of marketing. Now the Internet has taken this form of marketing to new heights by making communications cheaper, faster, & easier making word-of-mouth even more effective. Although sometimes hard to control, the goal of a viral marketer is to create “buzz” about a product or idea, so that the idea spreads widely. Response rates increase dramatically when users can see that a message is coming from a friend, so why not use the Net the way it was meant to be used.

“Free” is the most powerful word in a marketer’s vocabulary. Most viral marketing programs give away valuable products or services to attract attention. You may not profit today, or tomorrow, but if you can generate a valid interest from something free, you will profit soon and create that all so important relationship that leads to ongoing revenue. One of the best examples of the new viral marketing has to be HotMail, which soon was copied by Yahoo offering free e-mail service. They simply attached their URL to every e-mail that their users sent out. Before they knew it, HotMail had more e-mail users than the largest ISP.

Viruses only spread when they’re easy to transmit. The medium that carries your marketing message must be easy to transfer and replicate such as e-mail, web-site, graphic, or software download. Viral marketing works wonderfully on the Internet because instant communication has become so easy and inexpensive. Electronic formats make copying simple and easy to pass on to peers and friends. Simplify your marketing message so it can be transmitted easily and without being altered. Keep it short and simple.

Smart viral marketing plans take advantage of common human needs. Use the desire to be important, popular, understood, loved and getting noticed. Design a marketing strategy that pushes common human buttons for its transmission, and you will have a winner.

Most of us are social creatures. Social experts tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A person’s broader network may consist of hundreds, or even thousands of people, depending upon their position in society. Internet social sites develop networks of relationships, too. They collect e-mail addresses and favorite website URLs creating extensive permissible opt-in e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its reach.

The most successful viral marketing plans use others’ resources to get the word out. Marketer’s who give away free articles, seek to position their articles on others’ webpages. A news release can be picked up by hundreds of publications and form the basis of articles seen by hundreds of thousands of readers. Now someone else’s web site is relaying your marketing message. Someone else’s resources are depleted rather than your own. Why not take advantage of other’s resources to grow your business.


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92 West Listed on

A few weeks ago I and Tom begain locating award websites for our design work and we’ve started to see our efforts pay off. sent an e-mail out this morning notifying us that we were accepted for the voting process. It’s a nice honor to have since we’ll be residing with and or against some of the best in the industry.

Cool Web Awards combines the top web site designs, logos, web site intros , flash designs and many more on one place…! All these entries are voted by the website’s visitors! Search more of the web using this fantastic service that will list only the best website designs.


92 West | Marketing | Advertising | Creative Design




Cappie Pondexter’s Official Website Designed by 92 West

Please check out the full site and then vote when you have the opportunity.


Troy Kadavy
Creative Director
92 West

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Website Design to Meet Your Marketing & Advertising Needs.

Website design takes innovative thinking, creative design and skilled programming to make a site meet your brand building needs as well as your business goals. Here at 92 West we make sure that your online presence is beautifully designed, is easy to use and supports / extends your brand name. All of our sites begin with a client meeting to go over our general questionnaire. This document is simple in nature, but it allows our staff to further analyze and plan the structure of the site even before we begin the concepts; saving you time and money.

92 West has developed websites for a variety of large and small clients and we do a great job at meeting your budget needs while keeping your end desired result and functionality in mind. Please feel free to look over our process below and our portfolio of work on the main site to see what 92 West can do for you. Should you need a quote for a upcoming project please call Tom Luke at 402.650.2917 or request a proposal by clicking here.

92 West’s General Questionnaire

    1. What is the purpose of the site: Information, Marketing or E-commerce
    2. Technology Desired: E-commerce, Blog, Flash, Content Management E-Marketing, Search Engine Optimization, Forms, Streaming Audio/Video
    3. Target Audience
    4. Competitors
    5. Business Plan
    6. Desired Marketing Approach
    7. List of 5 sites that the client likes and why.
    8. List of 5 sites that the client dislikes and why.
    9. Color Scheme
    10. Domain Registration – Public/Private/Business
    11. Content:
      1. Sitemap: List of links wanted on the main navigation
      2. Estimate of 2nd tier links from the main navigation
      3. How will copy be created / provided
      4. E-mail addresses to be set-up
      5. Sub domains Wanted (i.e. or
      6. Contact Information
    12. Maintenance Needs
    13. Desired Budget

Deliverables: Detailed Estimate of Billable

92 West’s Web Development Process

Project Definition

  1. Client Needs Assessment
    1. Questionnaire
    2. Client Interviews
  2. Gather Content
    1. Graphics
    2. Existing Documents
    3. Plan content to be developed
    4. Interactive elements to be developed
  3. Organize content
  4. Identify Web Development team
  5. Clarify objectives, content, and scope
  6. Create Site Map
  7. Create project schedule & estimate
  8. Register domain name, set-up hosting and test environment

Deliverables: Site Map

2. Project Schedule

  1. Content & Design
    1. Design navigation scheme
    2. Develop content outline
    3. Establish design parameters
      1. Supported browsers
      2. Screen resolution
      3. Logos & repeated graphics
      4. Color scheme
    4. Design 2 home page concepts
      1. Submit comps to client
      2. Up to 3 rounds of revisions
    5. Develop 2 sub page concepts
      1. Submit comps to client
      2. Up to 3 rounds of revisions
    6. Clarify objectives, content, and scope

Deliverables: Approved concepts for home page and sub page

3. Production

  1. Prepare web hosting site
  2. Finalize content
  3. Develop site marketing & communication plan
  4. Produce required graphics
  5. Produce Style Sheets
  6. Produce Home page
  7. Produce sub pages
  8. Produce Flash & interactive elements
  9. Clarify objectives, content, and scope
  10. Set up development site

Deliverables: Development site for user testing

4. Launch

  1. Review development site with client
  2. User testing
  3. Implement site marketing plan
  4. Move content to production site
  5. Submit content to search engines

Deliverables: Final website



    1. Update content
    2. Update webpage(s)
    1. Create content
    2. Create webpage(s)
    • Update
    • Addition

Notes on Logo Design & Brand Application

A companies logo should be memorable, unique, solid in design and reflect the businesses core service(s) / products(s).  Truly, a great logo is more than just art; it’s your business identity and should embody your companies key attributes and brand promise while being distinctive at the same time.  Our logos are designed only after our team researches your market, your firms or clients objectives, positioning as well as consideration of the logo’s various application environments.


General Items To Note About Successful Logos and What They Should Accomplish.

Distinguish your company from your competition:
Be your own brand.  Emulating the leaders in your industry will not allow your firm to move ahead. Companies that are truly successful will set themselves apart, rather than looking alike (Exp: Coca-Cola vs. Pepsi, McDonalds vs. Burgerking, Microsoft vs. Apple)

Use Meaningful Colors that Reflect Your Industry:
Different colors and shades can have different effects on people because of color association.  Color psychology should be applied.  Color psychology is a field of study in which we as people analyze the effect of color on human behavior as well as how it impacts us emotionally.  In general, people may confuse color psychology with color symbolism, which for the purpose of this article we must avoid.  A typical symbolic example is that red is widely used to denote danger, in great part because of the fact that reds have the illusion of appearing nearer than other colors; thus having greater impact. In color psychology, our typical association with yellow and black is that of danger.  Another great comparison is that while green denotes envy in many cultures, in color psychology, it is associated with balance.

Use an appropriate font:
Your personal tastes should be weighed in, but as a decision maker of your companies appearance and path you should be mindful of your industry and what fonts make sense.

Be Straightforward:
Logos can have embellishments / ornaments and other elaborate features, but it should be simple enough to make a quick statement.

Make an intelligible and Distinct Statement:
The next time a customer needs your kind of business, he’ll choose you just because of brand recognition and how your brand reinforces that customers perception of the value and quality of your business.

A Note of LLC, Inc and Other Details:
Your logo does not need it. That type of detail can be saved for documentation about your company.

A logo should be designed to stand on it’s own, make an impact and visually describe what your business is or does.  Taglines are an important element that can be added to further establish what you want to say.  Taglines are not always recommended, but when kept short (3 to 5 words at the most) can be an important part of a company’s image.

Should your firm or client be in need of a logo, logo redesign or branding please check out our work and contact us at 402.933.3794 or order 92 West’s services online.  We’ll be more than happy to assist.

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Launches Mercury Phoenix’s player, Cappie Pondexter, new flash site!

92 West has launched a new website for Cappie Pondexter, number 23 for WNBA’s Mercury Phoenix team.  The site for Cappie Pondexter was completely designed in flash and utilizes ActionScript, XML and PHP.  The site features an easily updated photo gallery, custom audio player and scrollable areas for the content which were also branded to reflect the sites overall look. also uses an e-mail capture system where fans can sign-up to receive the latest information on Cappie, which will assist in her marketing and advertising efforts as well.

When the concepts went out to Cappie and her representative they could not have been more pleased and approved them immediately.  We at 92 West were happy to be selected to take on this project and encourage people and WNBA fans to check out and to sign-up for her e-newsletter to get all of the latest events and happenings!

Cappie Pondexter

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92 West Launches New Site for Triple C Construction

92 West has launched a revamped site for Triple C Construction.  The new site is crisp and clean in appearance and was designed to allow ease of updates through a universal template system.  The HTML documents were also constructed to allow our staff here at 92 West to transfer them easily to a content management system once the second phase of the project begins.  The navigation elements, main home page graphics and a scrollable information area were all built in flash.  The scrollable information area was developed to read a RSS feed from their custom themed BLOG, playfully named “Calvin’s Sawdust Musings”.  The site also utilizes a small flash intro which allows you to access main section once it completes it’s animation.  For more information on Triple C Construction please visit To request a quote on a similar project please click here.

Triple C Construction

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92 West Launches Riverside RV Camp & Storage’s Website

Riverside RV Camp & Storage, referred to 92 West by an existing client, was in need of a website to be designed which reflected their campsite and business. After speaking with Ron & Bridget, owners of Riverside RV Camp & Storage, it was decided that we were going to implement a content management system (CMS) which would cut maintenance costs by allowing and admin user on their staff to update the text and graphics.  Also during the meeting it was decided that 92 West was to re-brand their current logo and color scheme to better fit their goals and desired look for the camp site. The site was created on the Soholaunch platform and our design integrates various graphic elements as well as Flash navigation.  The end results reflect a clean style and simple navigation for ease of use regardless of your level of skill navigating the web. Also, in our internet marketing efforts, all pages were search engine optimized and submitted to the leading 64 search engines for added exposure online.

Please visit or read below for details.
Ron & Bridget, the owners of Riverside RV Camp, have created a camping ground near Ashland, NE (about 20 miles west of Omaha, NE).  The camp resides on the Salt Creek which leads into the Platte River. Riverside is a place where individuals can take their RV, set-up camp, enjoy the outdoors, go fishing, take the kids to the pool and, more importantly, relax.

Facilities offer water, 30 and 50 amp hookup, weekly RV waste pick up at RV camp site, restrooms, showers, washers/dryers, swimming pool, children’s playground, one picnic table per lot, walking trails and fishing is available. Roads will be hard surfaced during the 2007 camping season.  The camp has many trees and lots average 35′ wide x 50′ long.

Riverside RV Camp is close to Mahoney State Park, Strategic Air & Space Museum, Quarry Oaks Golf Course, Iron Horse Golf Course, Simmons Safari Park, City of Ashland, West Omaha shopping and restaurants.

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What is Web 2.0? You’ve heard the term… now find out what it means.

Web 2.0 is a phrase coined by O’Reilly Media in 2004 while trying to come up with a name for a conference while also making the point that the web mattered again. They knew new things were coming, and the “2.0” referred to whatever those might be. Simply put, Web 2.0 refers to a perceived second generation of web-based services such as social networking sites, wikis, RSS feeds, blogs, podcasts, and communication tools that emphasize online collaboration and sharing among users. Another analogy would be that Web 1.0 was commerce and Web 2.0 is people. Netscape was the standard bearer for Web 1.0, and Google is most certainly the standard bearer for Web 2.0, if only because their respective IPOs were defining events for each era.

The original description of the Web 2.0 conference turned out to be partially right: web-based applications are a big component of Web 2.0. One is certainly Ajax, which basically means “Javascript now works.” And that in turn means that web-based applications can now be made to work much more like desktop software. The Ajax boom didn’t start till early 2005, when Google Maps appeared and the term “Ajax” was coined.

The second big element of Web 2.0 is democracy. We now have several examples to prove that amatuers can surpass professionals, when they have the right kind of system to channel their efforts. The most dramatic example of Web 2.0 democracy is not in the selection of ideas, but their production. The largest portion of articles or stories you’ll read on a website is as good as or better than the stuff we read in newspapers and magazines. The evidence of this is the top reference links are generally links to individual people’s sites rather than to magazine articles or news stories. This is a shift of power from Web publishers to Web users. Basically stated, we’re moving closer to the reality where the online network is the platform and all involved have equal access.

Web 2.0 is all about customer involvement. Don’t resist this movement, but learn to embrace it by letting your customers mold and expand your business. Whether you’re a Fortune 500 company or an Internet startup, using Web 2.0 techniques to surpass your competitors in establishing market leadership will be essential for success while reaching out to the 1.1 billion potential customers online. The key to success in this next stage of the web’s evolution is leveraging collective intelligence. Those who do not adhere to the movement will surely fall behind.

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92 West Launches New Site for

PEP-Perspectives co-founder Sam came to Tom Luke, 92 West’s co-owner, to discus the potential of an online community for women who are passionate, empowering and positive. The website required a content management system (CMS), a way to track and post advertisements and a blog to allow women to comment on current articles and or experiences. Our solutions incorporated all of these aspects in a dynamic but cost effective way. Also included were flash elements that are used for the main horizontal navigation as well as an animated butterfly.

Please read more on the site below or feel free to visit

PEP-Perspectives founders, Sam and Janell, have been friends for years although they are very different personalities. Sam has been described as impulsive, outspoken, and captivating, with a fiery artistic temperament: Janell as stylish, observant, perspective, inspiring confidence and trust.

Each has pursued different paths over the years and different passions. There strong, mutual bond of friendship and respect has strengthened and supported them both, even when they’ve been separated by many miles and new life endeavors. In their conversations, they’ve shared numerous ideas, life’s lessons and each has been the recipient and the giver of advice. Both believe they have been blessed to have their “life’s paths” crossed. Both are convinced that they are stronger because of their friendship that is unconditional although their perspectives may be very different. And both have been driven to create a forum for other women to share their ideas and passions.

Hence, PEP-Perspectives – a community where women can network to find strength and support, humor, passion, and empowerment as well as sharing positive stories of life’s most important values.


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D&J Motorsports – It’s All About The Ride Newsletter

D&J Motorsports trumpets “The New American Motorcycle” or the Victory Brand of Bikes. These bikes are stylish, comfortable, have power and are an excellent example of form meets function.  With the new line coming out in the fall of 2007 D&J Motorsports decided to focus on the new line for their monthly newsletter which comes out mid-month every month.

The success of the newsletter is largely in part because it is done on a annual basis which reminds their customers of their products / services as well as their brand and company happenings.  Our end goal with the newsletter is to gradually make it an online newsletter which will reduce costs and increase the ROI of the piece.

D&J Motorsports - It's all about the ride.

Download D&J’s February Newsletter in PDF format.


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Overcome Direct Mail Challenges in 2007

It’s no secret that each year the rising cost of print and postage make it more and more difficult to achieve a return on investment (ROI) when using direct mail as a marketing medium. After years of exposure to direct marketing, consumers have grown increasingly sophisticated, skeptical and wary. Packages must be stronger to become winners, as evidenced by the shrinking number of long-term controls (control: a marketing item that returns the best ROI when compared against other versions of a marketing campaign selling the same item) we see in the marketplace today. If you read the leading direct marketing publications you already know that larger percentages of marketing & advertising budgets are now being allocated to the electronic mediums, via the internet, since their cost is less and tracking response continues to become easier.

Be that as it may, direct mail still remains the single most targetable medium and is still the preferred method of contact for many customers since it is perceived as less intrusive than other media. Company’s continue to profit when direct mail campaigns are driven by customer database marketing and personalized print technology focused.

So with all that said what are the problems, & how are they overcome? I say look at the “3 C’s”: creativity, clutter, & credibility. In the past few years one of the most insidious trends to emerge is the mediocrity of all forms of creative. With ever advancing technology creative has lost its prominence and importance. Only those who seek to maintain the highest level of creative standards will get noticed.


Creative that worked one or two decades ago won’t work today. Marketers have to work more diligently then ever to get their message across in a fresh, compelling way. That means dynamic copy written with better skill and sophistication.


The more marketing messages that prospects receive, the less yours stands out. And today, consumers are exposed to more communications in general, and marketing messages specifically, then ever before. With all of the media noise competing for your prospects dollars is it any wonder why they do not remember your advertising or that your response rates are down? Most often a single promotion is not enough to break through the clutter. The solution is to target prospects with a series of regular marketing messages.


The degree of hype in marketing today is incredible. As a result, prospect cynicism is at an all-time high. Generally in direct mail promotions the copy that creates credibility comes later in the piece, after you’ve gotten their attention. We now advise that you start establishing credibility much earlier in the promotion, as early as the first or second page.

92 West strives to consistently raise the bar to produce fresh creative that allows your company break through the clutter and be seen as the expert in your field.

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Building a Brand Identity… Why should you do it?

This is a question that needs to be answered before an organization can embrace branding as an investment rather than a cost. The fact is that while few view brands this way, they are business assets. This simple realization is something that many brand strategists have spent a good deal of time writing and speaking about. Brands have a value in the marketplace that can be built up over time or degraded through bad behavior.

A brand is the sum of all perceptions about a product, service, or organization. It is what customers, prospects, and employees feel when they think of your business. It is the music on hold, the sign on the door, and the conference table in your conference room. Every time your entity touches a customer, prospect, or employee they add one more experience to their perception of your brand.

What this means is that measuring and managing the kind of experience you’re creating for your customers and employees is a crucial part of building a valuable business. Businesses that are typically associated with great branding typically: charge a premium price, perform better in he stock market, have higher customer and employee loyalty, and increase the level of emotion in their category.

As we are bombarded with more and more information our emotions play a bigger role in decision-making. Brands that build rational and emotional equity with consumers will be the leaders of tomorrow. We at 92 West aim to take part and assist those in need.

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92 West Launches Capes Coaching’s New Site

Capes Coaching, a New York based firm, recently needed to update the flash site into a Google friendly PHP code based site.  92 West took on the challenge and created a refreshing clean look while giving the client the ability to edit their own content / images through a content management system.  The content management system (CMS) also gives them the functionality to add pages, calendar events, protect directories and even create a members only section if wanted / desired.  Please check out Capes Coaching today and let us know what you think!

92 West Launches New Site for Capes Coaching

New York’s premiere career coaching center for actors and artists, Capes Coaching gives you what you need to move to the next level in your career.  Private coaching, career classes, and practical training give you the highest level of personal attention from our diverse group of industry experts, empowering you to create a career path that makes your vision a reality.

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92 West Gains a Partner & Wins an Award

Omaha NE – November 11, 2006 — 92 West, a new marketing and design partnership is off to an award winning start. After submitting a logo designed for their client, Great Plains Equipment, 92 West received their first Bronze Award of Excellence from the Nebraska Chapter of the American Institute of Graphic Artist. AIGA is a nationally accredited organization that represents ad agencies and designers through out the country.

92 West was started by the talented art director Troy Kadavy in the summer of 2000; offering graphic & web design services. The name 92 West is derived from the highway in which Troy and his brother would frequently travel to visit his home town. When it was time to name the company the “road to home” was the only name that held true; 92 West was born. Troy will be receiving his Bachelors of Science in Web Design in May 2007 & has designed for such clients as RCN, AAA, Comcast, Time Warner Cable, & Harvey’s Casino.

In 2004 Troy met Tom Luke while working together on the RCN Cable direct mail account team. Tom, a native of Cedar Rapids IA, has gigs of street smarts with 10 plus years direct mail marketing & internet marketing expertise. Tom has managed marketing programs for Parsons Technology, Mattel, World Com, and RCN Cable.

Partnered together Troy & Tom will keep the 92 West brand image alive offering internet web design & hosting, e-newsletters, e-mail campaigns, search engine optimization, web video, & direct mail marketing services. With the latest statistics showing 55% of consumers searching online to make buying decisions, 92 West is on pace to offer the latest in internet services to its customers. With a conscious effort for service second best to none, coupled with mid-west honest approach they are sure to continue to produce a great return on investment for their customers.

Please visit the Nebraska Chapter of AIGA to see the complete list of award winners.

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92 West Launches Direct Mail Campaign for D&J Motorsports

92 West in cooperation with Cornerstone Business Services have launched a direct mail campaign for D&J Motorsports.  The initial launch contained three 6″ x 9″ postcards printed to target three specific customer criteria; Up sale accessories to current customers for ATV products and Victory Motorcycle products and promote a “at dealer cost” sale to assist in selling their current 2005 inventory.  Examples of the postcards are below.

D&J Motorsports


D&J Motorsports

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