92 West Launches Develops DOGGSTARR’s Logo, Branding and E-commerce Website

92 West was contacted by DOGGSTARR for a logo, branding and an e-commerce site with content management abilities. The logo reflected the owner’s love of his two Saint Bernards and a color selection that is typical of that breed. Once the logo was decided upon 92 West created a branding scheme to be applied to DOGGSTARR’s advertising for future use. The website that was created utilized a content management system (CMS) developed by Soholaunch; which 92 West is an approved affiliate. The tool allows the administration to update text, images, create forms and manage an e-commerce section with a variety of payment gateways that is user friendly and easily taught to even the most novice of users. We also applied our basic SEO process to the site which allows for better search engine placement and more traffic to the site through nature search. Please visit DOGGSTARR.com or read below for additional information on their company and products.


DOGGSTARR Company Overview

DOGGSTARR’s website was created with one single goal, to provide all dog owners a one stop shop for all high end, high quality products for your dogs. For years we have search for a website like this and found that there was really not much out there for dog owners. we are constantly looking and will provide you other quality products here in the near future that will keep your dogs safe, in good health and happy. DOGGSTARR know’s that your pets need to be well taken care of and our dedication to your satisfaction is our number one goal.


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92 West’s Troy Kadavy is a Featured Artist on TalentDatabase.com

TalentDatabase.com has featured 92 West’s work and our own Creative Director, Troy Kadavy, on their main page of the design portal channel. This site is full of talented individuals and we are proud that we have been selected. Please visit TalentDatabase.com for more information and please check out our advertising and marketing site online at www.92west.com

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92 West Wins Two Website Design Awards

DesignFirms Web Award for 2007 - 2008
92 West has been awarded the DesignFirms Web Award for our own portfolio / marketing site as well as the work we have done for the 2007 Allstar Cappie Pondexter of the WNBA’s Mercury Phoenix.  We at 92 West are happy to have received not one, but two winning entries for the May listing and we have posted criteria and stats in which we were judged upon below.

Title of Site: Cappie Pondexter
Site URL: http://www.cappiepondexter.com
Designer(s) Name: Troy Kadavy, Tom Luke
Designer Website:

27 points = Creativity & Design
26 points = Programming & Compatibily
27 points = Ease of use & Effectiveness
Your web site received a score of: 80 out of a possible 99 points

Title of Site: 92 West || Design with Impact
Site URL:
Designer Name: Troy Kadavy, Tom Luke, Jamie Kadavy
Designer Website: www.92west.com


29 points = Creativity & Design
26 points = Programming & Compatibily
28 points = Ease of use & Effectiveness
Your web site received a score of: 83 out of a possible 99 points


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92 West Launches Reed Design, Inc’s New Website

Reed Design, Inc.

92 West was contact by Reed Design, Inc., located in Omaha, Nebraska, to revamp their current site and assist with their SEO needs.  We developed a short-term and long-term plan to assist with their search engine placement and then developed concepts that reflected the clients request for a lo-fi grunge style while keeping a semi-monochromatic color scheme. The Reed Design, Inc. site utilizes flash, audio and video to keep the end user visually captivated while information them of RD’s architecture services and portfolio of work. Please visit Reed Design, Inc. or read below for additional details.


Reed Design Inc. Overview
Reed Design Architects is a full service architectural design practice located in Omaha, Nebraska. Since incorporation in 1997, RDA has built a reputation in business based upon diligence and a belief in building relationships. Built upon trust and the realization that client satisfaction is our ultimate goal, RDA has a long list of repeat clientele.

The mission at Reed Design Architects is simple: Strive to build lasting relationships through client satisfaction. We achieve this by accommodating established schedules, being realistic and proactive with regard to budget concerns, and producing technically superior drawing packages, in addition to providing the most sophisticated design solutions available. Our commitment to working as a team and constantly working to improve the services that we provide describes our approach to all projects of which we are a part.

Our ability to capture the aesthetic nature in architecture of the image or feeling that our client’s posses when beginning a construction project has aided in our receiving opportunities to execute projects of significant scale and involvement. At Reed Design Architects, we are proud of our history of satisfied clients.

Our corporate portfolio includes the design of, commercial tenant finishes, office buildings, medical office spaces, worship facilities, custom luxury homes, residential rehabilitation and remodeling, multi-family residential condominiums and apartments, as well as acting as consultants in land use and development studies. From concept to completion, our goal is to deliver innovative, functional designs that meet our clients’ specific needs.

Link References:

Please contact 92 West for any of your marketing or advertising needs at 402.620.CODE or by visiting www.92west.com

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Small Advertising Campaign Launched for “Naked in a Fishbowl”

Naked in a Fishbowl
92 West was contacted by What Women Talk About to create a small campaign that highlights their Unscripted, Uninhibited and Wildly Entertaining Improv-Comedy based on the lives of four women in New York City. Our efforts included designs for prints ads, direct-mail as well as a website which all focus on informing the public on the upcoming shows to take place this August at the New York International Fringe Festival!

Please look below or visit Naked in a Fishbowl’s website for details and showtimes.

This exciting improvised play is a unique theatrical event that eavesdrops on the lives of four young women in New York City. Audiences watch a new story unfold every night as the actresses are given a new location and scenario. The lives of Bonnie, Jean, Sophie, and Sara are completely exposed in original nightly performances full of raw humor, startling honesty, and infectious comedy. Unlike anything else on the New York stage.

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Search Marketing Has Real Impact

These days building a successful media plan without search engine marketing is essentially preventing your company from being a superstar and letting your competition win. Search Engine Optimization (SEO) is not a one-time job, but requires a ongoing general maintenance to keep your ranking and traffic up. From a technical perspective, search engines take into consideration the “freshness factor” which means that sites with updated content will consistently rank higher than sites with out-dated content. Search engines are constantly revising and amending their rules for mapping keywords, so it’s important to keep abreast and make relevant changes. What’s more, the way that people refer to your industry, your products and your services, as well as trendy industry jargon, may change over time. Your key phrases will need to be updated continuously with these changes in mind.

For natural search use keyword research tools to learn the actual terms searchers use. There is often a disconnect between what searchers want and what marketers think they want. Recent research found that search terms with one to three phrase terms comprise of 70 percent of searches. One good practice is to consider optimization for phrases rather than single terms. Typically this means less competition and greater relevance for the searcher, making conversions or purchase more likely. The page title or “title tag” is the most important on-page web site SEO factor. Every page title should be unique. The primary keyword/phrase should be at the beginning; put your company name at the end.

A page can’t rank for “omaha marketing” if the search engine can’t figure out the page is about omaha marketing. To develop quality searchable content write naturally for humans, but use your primary keywords in your page copy when appropriate. Sites that are content driven and don’t rely to heavily on techniques like Flash to communicate a message are more favorably interpreted by the bots from the engines, while creating a clearer path for a visitor from a conversion standpoint.

Paid search, the placing of ads for products and services on search engines and content sites on the Internet, continues to be a leading technique for search engine marketers. The big three, Google, Yahoo, and MSN each provide geo-targeting and dayparting capabilities for search results, but MSN is currently the leader in providing demographic targeting tools. Understanding which keywords generate traffic, leads and sales opportunities and testing different versions of a message to see which one results in higher click through rates is necessary for success.

Executives predict that the industry is likely to become more regulated, however the future search will focus a lot on relevancy and personalization. Therefore social search is likely to become a more important tool and worthy of ad spend dollars. There is a wealth of potential waiting to be realized in online advertising and within pay-per-click specifically. While billions of dollars are spent annually, billions more are still waiting to be invested.

To learn more on how 92 West can assist your website please contact us by calling Tom Luke at 402.650.2917 or by clicking here to request a quote.

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10 Reasons to Optimize Your Website for Search Engines

10 reasons to hire an SEO professional:

  • Search Engine Optimization Takes Market Knowledge, Time, Effort & Dedication
  • Proper SEO Tools & SEO Experience Goes a Long Way
  • Search Engine Optimization Is Not Easy
  • SEO Services Do Not Have to be Expensive
  • Search Engine Optimization Can Increase Sales, Online and Brick & Mortor Store Traffic and Awareness of Your Company
  • Placement on Search Engines can make the Difference Between You and Your Competitors
  • Search Engine Optimization Gets You the Best Bang for Your Buck
  • SEO Services Can Help Increase Business Sales Drastically
  • Professional Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time Period
  • It’s Your Business; People Should Find Your Company, Product or Service Easily

Search engine optimization does take time and it’s not easy. You need a plan that relies on experience, knowledge and proven results..

The time it will take you to learn how to do proper SEO could mean the difference of months or years. Within six months you could rise to the top 20 and within a year within the top 10 (92 West is number one for our company, but if you search “Omaha Advertising” or “Omaha Marketing) we are ranked 18 and 21; compared to our 321,961 spot last year in December… we’ve made a great deal of progress.) If you’ve never done it before it will take you that long to learn the basic concepts enough to employ them successfully. Be sure you make the right choice.

There are a number of services out there that cost a minimum of $4,000.00. Most sites with a few hours of research and well placed META DATA, Page Title and webpage content could see a significant rise in search engine ranking. Time is money… don’t get me wrong, but with some helpful advise and some guidelines 92 West can teach your staff how to better utilize your content to make your site higher in the ranking system and easier for consumers to find.

Treat your website like a business – not just another arm of your current business, but a seperate entity that needs attention – then you’ll make the right decisions… to be successful online you need to give your site attention…. kind of like a plant if you will.. You have to think about your return on investment with every activity. The one activity online that has the potential to make you the most money for the least outlay of cost is search engine optimization. SEO has the potential to present your business with the highest ROI. It’s the best reason to improve your sites rankings…. more business = more money.

Contact 92 West with any questions.

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Catch onto Viral Marketing

The best kind of marketing is the kind you don’t have to do yourself. Especially if you’re a small business on the web with limited time & a small budget. Call it word-of-mouth, refer-a-friend, or organic, viral marketing was the world’s first form of marketing. Now the Internet has taken this form of marketing to new heights by making communications cheaper, faster, & easier making word-of-mouth even more effective. Although sometimes hard to control, the goal of a viral marketer is to create “buzz” about a product or idea, so that the idea spreads widely. Response rates increase dramatically when users can see that a message is coming from a friend, so why not use the Net the way it was meant to be used.

“Free” is the most powerful word in a marketer’s vocabulary. Most viral marketing programs give away valuable products or services to attract attention. You may not profit today, or tomorrow, but if you can generate a valid interest from something free, you will profit soon and create that all so important relationship that leads to ongoing revenue. One of the best examples of the new viral marketing has to be HotMail, which soon was copied by Yahoo offering free e-mail service. They simply attached their URL to every e-mail that their users sent out. Before they knew it, HotMail had more e-mail users than the largest ISP.

Viruses only spread when they’re easy to transmit. The medium that carries your marketing message must be easy to transfer and replicate such as e-mail, web-site, graphic, or software download. Viral marketing works wonderfully on the Internet because instant communication has become so easy and inexpensive. Electronic formats make copying simple and easy to pass on to peers and friends. Simplify your marketing message so it can be transmitted easily and without being altered. Keep it short and simple.

Smart viral marketing plans take advantage of common human needs. Use the desire to be important, popular, understood, loved and getting noticed. Design a marketing strategy that pushes common human buttons for its transmission, and you will have a winner.

Most of us are social creatures. Social experts tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A person’s broader network may consist of hundreds, or even thousands of people, depending upon their position in society. Internet social sites develop networks of relationships, too. They collect e-mail addresses and favorite website URLs creating extensive permissible opt-in e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its reach.

The most successful viral marketing plans use others’ resources to get the word out. Marketer’s who give away free articles, seek to position their articles on others’ webpages. A news release can be picked up by hundreds of publications and form the basis of articles seen by hundreds of thousands of readers. Now someone else’s web site is relaying your marketing message. Someone else’s resources are depleted rather than your own. Why not take advantage of other’s resources to grow your business.


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92 West Listed on CoolWebAwards.com

A few weeks ago I and Tom begain locating award websites for our design work and we’ve started to see our efforts pay off. CoolWebAwards.com sent an e-mail out this morning notifying us that we were accepted for the voting process. It’s a nice honor to have since we’ll be residing with and or against some of the best in the industry.

Cool Web Awards combines the top web site designs, logos, web site intros , flash designs and many more on one place… coolwebawards.com! All these entries are voted by the website’s visitors! Search more of the web using this fantastic service that will list only the best website designs.


92 West | Marketing | Advertising | Creative Design




Cappie Pondexter’s Official Website Designed by 92 West

Please check out the full site and then vote when you have the opportunity.


Troy Kadavy
Creative Director
92 West

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Website Design to Meet Your Marketing & Advertising Needs.

Website design takes innovative thinking, creative design and skilled programming to make a site meet your brand building needs as well as your business goals. Here at 92 West we make sure that your online presence is beautifully designed, is easy to use and supports / extends your brand name. All of our sites begin with a client meeting to go over our general questionnaire. This document is simple in nature, but it allows our staff to further analyze and plan the structure of the site even before we begin the concepts; saving you time and money.

92 West has developed websites for a variety of large and small clients and we do a great job at meeting your budget needs while keeping your end desired result and functionality in mind. Please feel free to look over our process below and our portfolio of work on the main site to see what 92 West can do for you. Should you need a quote for a upcoming project please call Tom Luke at 402.650.2917 or request a proposal by clicking here.

92 West’s General Questionnaire

    1. What is the purpose of the site: Information, Marketing or E-commerce
    2. Technology Desired: E-commerce, Blog, Flash, Content Management E-Marketing, Search Engine Optimization, Forms, Streaming Audio/Video
    3. Target Audience
    4. Competitors
    5. Business Plan
    6. Desired Marketing Approach
    7. List of 5 sites that the client likes and why.
    8. List of 5 sites that the client dislikes and why.
    9. Color Scheme
    10. Domain Registration – Public/Private/Business
    11. Content:
      1. Sitemap: List of links wanted on the main navigation
      2. Estimate of 2nd tier links from the main navigation
      3. How will copy be created / provided
      4. E-mail addresses to be set-up
      5. Sub domains Wanted (i.e. blog.yoursite.com or photos.yoursite.com)
      6. Contact Information
    12. Maintenance Needs
    13. Desired Budget

Deliverables: Detailed Estimate of Billable

92 West’s Web Development Process

Project Definition

  1. Client Needs Assessment
    1. Questionnaire
    2. Client Interviews
  2. Gather Content
    1. Graphics
    2. Existing Documents
    3. Plan content to be developed
    4. Interactive elements to be developed
  3. Organize content
  4. Identify Web Development team
  5. Clarify objectives, content, and scope
  6. Create Site Map
  7. Create project schedule & estimate
  8. Register domain name, set-up hosting and test environment

Deliverables: Site Map

2. Project Schedule

  1. Content & Design
    1. Design navigation scheme
    2. Develop content outline
    3. Establish design parameters
      1. Supported browsers
      2. Screen resolution
      3. Logos & repeated graphics
      4. Color scheme
    4. Design 2 home page concepts
      1. Submit comps to client
      2. Up to 3 rounds of revisions
    5. Develop 2 sub page concepts
      1. Submit comps to client
      2. Up to 3 rounds of revisions
    6. Clarify objectives, content, and scope

Deliverables: Approved concepts for home page and sub page

3. Production

  1. Prepare web hosting site
  2. Finalize content
  3. Develop site marketing & communication plan
  4. Produce required graphics
  5. Produce Style Sheets
  6. Produce Home page
  7. Produce sub pages
  8. Produce Flash & interactive elements
  9. Clarify objectives, content, and scope
  10. Set up development site

Deliverables: Development site for user testing

4. Launch

  1. Review development site with client
  2. User testing
  3. Implement site marketing plan
  4. Move content to production site
  5. Submit content to search engines

Deliverables: Final website



    1. Update content
    2. Update webpage(s)
    1. Create content
    2. Create webpage(s)
    • Update
    • Addition

Notes on Logo Design & Brand Application

A companies logo should be memorable, unique, solid in design and reflect the businesses core service(s) / products(s).  Truly, a great logo is more than just art; it’s your business identity and should embody your companies key attributes and brand promise while being distinctive at the same time.  Our logos are designed only after our team researches your market, your firms or clients objectives, positioning as well as consideration of the logo’s various application environments.


General Items To Note About Successful Logos and What They Should Accomplish.

Distinguish your company from your competition:
Be your own brand.  Emulating the leaders in your industry will not allow your firm to move ahead. Companies that are truly successful will set themselves apart, rather than looking alike (Exp: Coca-Cola vs. Pepsi, McDonalds vs. Burgerking, Microsoft vs. Apple)

Use Meaningful Colors that Reflect Your Industry:
Different colors and shades can have different effects on people because of color association.  Color psychology should be applied.  Color psychology is a field of study in which we as people analyze the effect of color on human behavior as well as how it impacts us emotionally.  In general, people may confuse color psychology with color symbolism, which for the purpose of this article we must avoid.  A typical symbolic example is that red is widely used to denote danger, in great part because of the fact that reds have the illusion of appearing nearer than other colors; thus having greater impact. In color psychology, our typical association with yellow and black is that of danger.  Another great comparison is that while green denotes envy in many cultures, in color psychology, it is associated with balance.

Use an appropriate font:
Your personal tastes should be weighed in, but as a decision maker of your companies appearance and path you should be mindful of your industry and what fonts make sense.

Be Straightforward:
Logos can have embellishments / ornaments and other elaborate features, but it should be simple enough to make a quick statement.

Make an intelligible and Distinct Statement:
The next time a customer needs your kind of business, he’ll choose you just because of brand recognition and how your brand reinforces that customers perception of the value and quality of your business.

A Note of LLC, Inc and Other Details:
Your logo does not need it. That type of detail can be saved for documentation about your company.

A logo should be designed to stand on it’s own, make an impact and visually describe what your business is or does.  Taglines are an important element that can be added to further establish what you want to say.  Taglines are not always recommended, but when kept short (3 to 5 words at the most) can be an important part of a company’s image.

Should your firm or client be in need of a logo, logo redesign or branding please check out our work and contact us at 402.933.3794 or order 92 West’s services online.  We’ll be more than happy to assist.

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92 West Launches Mercury Phoenix’s player, Cappie Pondexter, new flash site!

92 West has launched a new website for Cappie Pondexter, number 23 for WNBA’s Mercury Phoenix team.  The site for Cappie Pondexter was completely designed in flash and utilizes ActionScript, XML and PHP.  The site features an easily updated photo gallery, custom audio player and scrollable areas for the content which were also branded to reflect the sites overall look.  Cappiepondexter.com also uses an e-mail capture system where fans can sign-up to receive the latest information on Cappie, which will assist in her marketing and advertising efforts as well.

When the concepts went out to Cappie and her representative they could not have been more pleased and approved them immediately.  We at 92 West were happy to be selected to take on this project and encourage people and WNBA fans to check out cappiepondexter.com and to sign-up for her e-newsletter to get all of the latest events and happenings!

Cappie Pondexter

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92 West Launches New Site for Triple C Construction

92 West has launched a revamped site for Triple C Construction.  The new site is crisp and clean in appearance and was designed to allow ease of updates through a universal template system.  The HTML documents were also constructed to allow our staff here at 92 West to transfer them easily to a content management system once the second phase of the project begins.  The navigation elements, main home page graphics and a scrollable information area were all built in flash.  The scrollable information area was developed to read a RSS feed from their custom themed BLOG, playfully named “Calvin’s Sawdust Musings”.  The site also utilizes a small flash intro which allows you to access main section once it completes it’s animation.  For more information on Triple C Construction please visit http://www.triplecbuilds.com/. To request a quote on a similar project please click here.

Triple C Construction

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92 West Launches Riverside RV Camp & Storage’s Website

Riverside RV Camp & Storage, referred to 92 West by an existing client, was in need of a website to be designed which reflected their campsite and business. After speaking with Ron & Bridget, owners of Riverside RV Camp & Storage, it was decided that we were going to implement a content management system (CMS) which would cut maintenance costs by allowing and admin user on their staff to update the text and graphics.  Also during the meeting it was decided that 92 West was to re-brand their current logo and color scheme to better fit their goals and desired look for the camp site. The riversidervcamp.com site was created on the Soholaunch platform and our design integrates various graphic elements as well as Flash navigation.  The end results reflect a clean style and simple navigation for ease of use regardless of your level of skill navigating the web. Also, in our internet marketing efforts, all pages were search engine optimized and submitted to the leading 64 search engines for added exposure online.

Please visit riversidervcamp.com or read below for details.
Ron & Bridget, the owners of Riverside RV Camp, have created a camping ground near Ashland, NE (about 20 miles west of Omaha, NE).  The camp resides on the Salt Creek which leads into the Platte River. Riverside is a place where individuals can take their RV, set-up camp, enjoy the outdoors, go fishing, take the kids to the pool and, more importantly, relax.

Facilities offer water, 30 and 50 amp hookup, weekly RV waste pick up at RV camp site, restrooms, showers, washers/dryers, swimming pool, children’s playground, one picnic table per lot, walking trails and fishing is available. Roads will be hard surfaced during the 2007 camping season.  The camp has many trees and lots average 35′ wide x 50′ long.

Riverside RV Camp is close to Mahoney State Park, Strategic Air & Space Museum, Quarry Oaks Golf Course, Iron Horse Golf Course, Simmons Safari Park, City of Ashland, West Omaha shopping and restaurants.

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