Building a Brand Identity… Why should you do it?

This is a question that needs to be answered before an organization can embrace branding as an investment rather than a cost. The fact is that while few view brands this way, they are business assets. This simple realization is something that many brand strategists have spent a good deal of time writing and speaking about. Brands have a value in the marketplace that can be built up over time or degraded through bad behavior.

A brand is the sum of all perceptions about a product, service, or organization. It is what customers, prospects, and employees feel when they think of your business. It is the music on hold, the sign on the door, and the conference table in your conference room. Every time your entity touches a customer, prospect, or employee they add one more experience to their perception of your brand.

What this means is that measuring and managing the kind of experience you’re creating for your customers and employees is a crucial part of building a valuable business. Businesses that are typically associated with great branding typically: charge a premium price, perform better in he stock market, have higher customer and employee loyalty, and increase the level of emotion in their category.

As we are bombarded with more and more information our emotions play a bigger role in decision-making. Brands that build rational and emotional equity with consumers will be the leaders of tomorrow. We at 92 West aim to take part and assist those in need.

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Launches Capes Coaching’s New Site

Capes Coaching, a New York based firm, recently needed to update the flash site into a Google friendly PHP code based site.  92 West took on the challenge and created a refreshing clean look while giving the client the ability to edit their own content / images through a content management system.  The content management system (CMS) also gives them the functionality to add pages, calendar events, protect directories and even create a members only section if wanted / desired.  Please check out Capes Coaching today and let us know what you think!

92 West Launches New Site for Capes Coaching

CAPES COACHING: DESCRIPTION
New York’s premiere career coaching center for actors and artists, Capes Coaching gives you what you need to move to the next level in your career.  Private coaching, career classes, and practical training give you the highest level of personal attention from our diverse group of industry experts, empowering you to create a career path that makes your vision a reality.

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Gains a Partner & Wins an Award

Omaha NE – November 11, 2006 — 92 West, a new marketing and design partnership is off to an award winning start. After submitting a logo designed for their client, Great Plains Equipment, 92 West received their first Bronze Award of Excellence from the Nebraska Chapter of the American Institute of Graphic Artist. AIGA is a nationally accredited organization that represents ad agencies and designers through out the country.

92 West was started by the talented art director Troy Kadavy in the summer of 2000; offering graphic & web design services. The name 92 West is derived from the highway in which Troy and his brother would frequently travel to visit his home town. When it was time to name the company the “road to home” was the only name that held true; 92 West was born. Troy will be receiving his Bachelors of Science in Web Design in May 2007 & has designed for such clients as RCN, AAA, Comcast, Time Warner Cable, & Harvey’s Casino.

In 2004 Troy met Tom Luke while working together on the RCN Cable direct mail account team. Tom, a native of Cedar Rapids IA, has gigs of street smarts with 10 plus years direct mail marketing & internet marketing expertise. Tom has managed marketing programs for Parsons Technology, Mattel, World Com, and RCN Cable.

Partnered together Troy & Tom will keep the 92 West brand image alive offering internet web design & hosting, e-newsletters, e-mail campaigns, search engine optimization, web video, & direct mail marketing services. With the latest statistics showing 55% of consumers searching online to make buying decisions, 92 West is on pace to offer the latest in internet services to its customers. With a conscious effort for service second best to none, coupled with mid-west honest approach they are sure to continue to produce a great return on investment for their customers.

Please visit the Nebraska Chapter of AIGA to see the complete list of award winners.

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Launches Direct Mail Campaign for D&J Motorsports

92 West in cooperation with Cornerstone Business Services have launched a direct mail campaign for D&J Motorsports.  The initial launch contained three 6″ x 9″ postcards printed to target three specific customer criteria; Up sale accessories to current customers for ATV products and Victory Motorcycle products and promote a “at dealer cost” sale to assist in selling their current 2005 inventory.  Examples of the postcards are below.

D&J Motorsports

 

D&J Motorsports

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Launches New Personal Project – Rakish Artwork

RAKISH ARTWORK
PROJECT DESCRIPTION:

Rakish Artwork is marked by a carefree, stylish unconventionality. It has been designed to sell our staff’s and local artist’s artwork online to a wide range of consumers that desire fashionably chic artwork.

Rakish Artwork

Rakish Artwork

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West | Marketing and Design with Impact

I’m Troy Kadavy and am the co-owner of 92 West, an Omaha, Nebraska based marketing and creative design studio. We balance a passion for innovative design with pragmatic and strategic thinking to help companies realize their visions and achieve their goals. We work with our clients to create integrated communication solutions that strengthen their brands, forge connections with their customers and better their ROI.

Our clients rely on us to help them solve a variety of marketing challenges and our solutions range from a simple direct mail piece to a comprehensive communication strategy. Because we base our solutions on a through understanding of our clients’ business objectives, target audiences, and organizational resources, our solutions are designed to deliver – on time and within budget.

We have 32 years of combined experience within the Advertising / Marketing fields and our expertise are in the areas of print, web, web programming, e-commerce, video editing, photography and project management. The work that we have done ranges from creative design for musical giants such as Bo Diddley, Ronnie Milsap and Black Hawk, direct mail for the cable industries leaders – RCN, Comcast & Time Warner Cable to organizing multiple projects across eight states and five business lines for the AAA organization.

We know that strong relationships lead to great design solutions and our client’s satisfaction is every bit as important to us as the quality of our work. We at 92 West would like an opportunity to bid against a prior campaign or an upcoming project to show our rates are competitive and our passion for design will deliver an impact to your customers.

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Launches New Site for Great Plains Equipment

Great Plains Equipment || Bringing the Best in Cranes to the World
Great Plains Equipment, a savvy start-up company, was looking for an image and a web presence to jump-start their business. Many considerations based on customer input go into developing a look. In this case it was consideration of their current competition, corporate background, and personal heritage that inspired the color scheme and font usage. The website was created to be cost effective both in use of content and the ad management system, which allows them to upload images and change content on the fly.

Great Plains Equipment

Great Plains Equipment

 

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Donates Time & Design to Charity:: KJ’s Carts for Kids

92 West was presented with an opportunity to help out a local charity. We took on the challenge with open arms and are happy to say that the client has been very pleased with our efforts. Currently the site is static HTML, but we are working on a content managment system for them to update the site easily on their own in a WIZYWIG editor. We’ve also developed a new look for their brand utilizing their current logo.

A Brief History:

KJ’s Carts for Kids started shortly after Hurricane Katrina. KJ Louis, five-year-old son of Ken and Sherri Louis, was concerned that the children affected by Katrina lost all of their toys. KJ gathered some of his own toys and wanted to give them to the children. The Louis’ embraced his compassion ;and began a toy drive where over 2000 pounds of new toys were collected throughout neighborhoods, churches, businesses, and an event. The toys were shipped to Houston, Texas to be wrapped and distributed in time for Christmas, 2005. KJ flew to Houston to attend an event where he helped to give these toys and gifts to the Katrina’s Kids. This story received local and national news coverage which inspired a local family to fund a new Christian nonprofit in order to continue with this concept — the impact children can have in helping others less fortunate.

Please check out the site and donate to this worthy cause.

K.J’s Carts for Kids

KJ's Carts for Kids

 

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Launches Version 2 of Site

92 West has launched it’s new and improved site. Our clients will now be able to login and check on project standings, pick and download stock art, and upload files. Furthermore, it’s now easier to use, navigate and contains an easily updatable portfolio section as well as content areas.

Please check out 92 West and let us know what you think.

 

SEO | Omaha Web Design | Marketing | Advertising | Logo Design | Branding | Identity | Web Design

92 West Launches New Brand for Sunrise Business Cards

SUNRISE BUSINESS CARDS
PROJECT DESCRIPTION:

Tim Mandolfo of Sunrise Business Cards wanted to update his company’s image to appeal to a broader market. The new logo was incorporated into a complete branding package that included a direct mail campaign introducing the new look to both their current clientele and to new prospects.

Sunrise Business Cards

Sunrise Business Cards