Marketing Tips for Black Friday

Omaha Web Design

Why Focus on Holiday Marketing?

Marketers build trust with existing and potential users when they acknowledge current events and holidays. When brands are consistently active on social media, they increase brand exposure, attract new clients, build trust with existing ones, and continue to develop their own brand identities. For example, a simple Instagram post on National Puppy Day humanizes your brand—or a full marketing Christmas campaign can drive twice as many users. Paying attention to holidays and current events can only help your brand.

Black Friday Marketing

It goes without saying that Black Friday marketing is a huge deal. Companies that sell similar products are in competition with each other on this day. It all boils down to marketing, and who has the most attractive deal. This is why marketing focused on a specific product is crucial to stand out. Show consumers how your product can benefit their lives, and then explain your Black Friday discount.

The most effective way to visually market Black Friday is by showing authentic and real ways your product can benefit the lives of others. It’s also important to effectively communicate your Black Friday offer. If you simply want to participate in the conversation surrounding the holiday, authentic photos (or stock photos) of people shopping are good, too.

Hashtags for Black Friday 2019

Relevant hashtags can help your content get discovered during this holiday on social media. Some popular hashtags are: #BlackFriday #BlackFriday2019 #Shopping #HolidaySeason

Need help with your upcoming campaign?  Great!  It’s time to get started as we only have a few weeks left! Call (402) 620-2633 Now!

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Strategic Brand Refresh

Omaha Web Design

Refreshing your brand is one of the most important things you should do often. While at it, you need to remember that it takes more than just graphic design. Branding lets you define, maintain and convey the values of your company. It is the process that lets you show your customers what your company does, why they should care about you, and at the same time maintain a level of consistency that differentiates you from your competitors.

This means that you need to come up with the right strategies before you start a brand update process. Some of the factors you should include in your brand include:

Research

Most people underrate the role that research plays in brand refreshing. Start by talking to your senior management to find out what your brand is about as well as what sets you apart from your competitors. However, keep in mind that they may not be as honest because they are your employees. Their answers will, therefore, differ from the answers most likely to be given by your customers and other employees. Make sure you include third parties in the research process.

Use interviews and questionnaires to collect the necessary data to find out what your potential clients and customers think of you. This will help you determine the level of authenticity and credibility your brand has. If the answers given by the third parties are consistent with what your employees say and what you believe are your core values then you’ll know you’re on the right track. The research will also help you discover the perception of the market about your brand and understand the differences between the internal and external perspectives.

Competitive Analysis

The best way to stand out from your competitors is to know what they are doing and this can only be done through analysis. The analysis will help you delve into details instead of just the shallow factors and as such, put in a high level of competition. Some of the factors you’ll find out through competitive analysis include content marketing and thought leadership, value proposition, colors, fonts, styles and logos, website and online presence as well as key messages and tag lines

Key Messages and Positioning

After completing the analysis and have managed to identify the differentiating factors, you’ll have to create key messages that pinpoint the unique aspects of your brand. The messages have to be well crafted to show the position of your brand in the market. Make sure the messages resonate with your clients on different levels and that they cover all the important details about your brand. Things like what you do, why you do it, how it helps your customers and what makes you different shouldn’t miss. Try to connect with your customers emotionally through the messages to capture them wholly.

Updating Your Logo and Visual Identity

Looking different is just as important as sounding distinctive. The visual aspect of your brand should match the messaging aspect. Make sure your logo, color palette, font, style, texture, and images match to form a perfect blend. The logo rebrand doesn’t have to be a new concept, it has to be aligned with your needs. Focus on giving your current logo a “face-lift”. Change how it looks, how it feels and give it a fresh message. With a little creativity, you’ll be able to change part of the logo and still manage to make it look brand new.

Having the Right Standards

Once you’ve managed to synchronize your visual identity and other aspects of your brand, you should focus on setting standards for how the logo and those other aspects will be used. Create specific guidelines regarding the usage of the logo, including how it will be positioned, colors and margins that are to be used, and the size. Include guidelines on possible variations, whether horizontal or vertical or black or white, naming sure they depend on the usage and placement of logos. The standards will help you maintain consistency regarding the use of the logo within the company. It will also make it easy for your current and potential customers to recognize you. Make sure the guidelines are enforced strictly.

Communication

Conduct a communications audit to determine whether the changes are being implemented consistently. Create an inventory of how the company communicates with your customers whether it’s through emails, phone calls or proposals or your website. Find out how your logo is being used as well. This will allow you to find out your weak points and allow you to come up with changes that are more effective and therefore better. Come up with modifications that allow you to reach out to your customers faster to keep them engaged.

Implement

The final step is implementing all the steps above and rolling out the refreshed brand. This is the most important step and can determine whether the updated brand becomes successful or fails. If not done correctly, it could lead to massive failure which will mean that everything you have done to that point will go to waste. All the time, energy and resources you will have used will not make sense unless you build the right momentum with the launch of the brand. Make sure you generate excitement from the customers as well as your employees.

Come up with ideas that will make the roll-out unique but captivating and try to make it the same as the amount of re-branding that has been done. For instance, if you’ve made a lot of changes that almost makes the brand look completely new, you should try a launch that is just as big. Consider having the launch in different phases to create more impact. However, if the changes are minimal and the brand looks almost the same, you can have a simple launch. It depends on your preference as well but doesn’t forget that your customers are very important and the brand is about them.

Talk to your employees, potential customers as well as current clients about what inspired the change and what the process was like. Don’t forget to mention what the new brand is about.

Go beyond the logo and the essential exercise in graphic design. Your brand is received at every point of contact and should be reviewed from all angles. 

Your main objective is creating a powerful brand that makes your company stand out from the rest. At 92 West we understand this and that’s why we are here to help you. We are a company that can help you refresh your brand and become at the top of your niche. We can give you advertising layouts, multimedia and digital integration among others. We also ensure that your visual system is fully customized together with touch-points that ensure you show your unique qualities that make you different from the rest.

Call us today at 402.620.2633 or request an appointment now.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Capture Leads with Google Adwords Latest Ad Extension

Omaha Web Design

As a business owner, you need to keep up with the latest trends that can improve your business. Such trends can help you get new leads and convert those leads into loyal customers. One of the new techniques is the new ad extension by Google which is expected to allow users to attain leads from their ad campaigns. The new extension will allow those searching will be able to submit their information when asking for information from Google Search ads. It is currently being beta tested by Google.

How the Google Ads Extension Works

A lead extension usually functions the same way a promotion lead does. The latter usually has an icon on a call to action box that users press when they are selecting the promotions. The lead extensions will follow a similar direction but with a clipboard instead. When done choosing the campaigns, you’ll be able to press the call to action section after which you’ll have to key in an extended text. The text which is 30 characters or less will then bring up another display.

That will allow you to create a lead form. You’ll include details about your business such as the name and a short description. A headline section is also available but the description has to be short, up to 200 characters. The information you’re allowed to collect include a name, email address, physical address code, and a phone number. The header section of the form also has space for images that allows you to put in your logo. A link to your privacy policy must also be attached, and you’ll have to accept the terms and conditions set by Google as an advertiser.

The last page of the submission is customizable. You’ll, therefore, have a chance to edit the information you want your customers to see. You’ll also add a call to action by putting in “download” or “visit website”. The data collected from the extension will be submitted to your customer management system through a webhook. This will allow you to get the data in real-time.

Why it’s important

Lead extensions are not only easy to use but they can also help you get more leads through your search ads. You just need to monitor the leads closely to ensure they are of high quality. You also need to be careful about how you co cert those leads to ensure profitability on your end.

Although this is believed to be a new development from Google, it’s not the first time Google is trying out the technique. They already tried getting leads from search ads in 2010 but at that time it was called “contact form extensions”. Advertisers got their leads through their emails but the process never progressed out of the beta testing stage. One year later Google tried again by trying what they called “cost per lead ads”. Users could submit their phone numbers or email addresses from the ads to obtain more information. It didn’t make it out of alpha.

To some people, the limited description allowed in the lead form extensions is a disadvantage. However, the use of a webhook makes the whole thing better. It makes the transfer of lead data into the CRM systems smoother and more efficient. The option also caters to mobile users.

Lead form eligibility

To create and use a lead form extension on Search, your account must be in a non-sensitive vertical or sub-vertical. Some sensitive verticals and sub-verticals are not eligible for lead form extensions. Learn more about lead form requirements.

Instructions

How to create a lead form extension in a new Search campaign

  1. Sign into your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button, and then select New campaign.
  4. In the goals section, select Leads.
  5. Under “Campaign type,” select Search.
  6. Click Continue.
  7. Enter your campaign settings.
  8. In the “Ad extensions” list, select Lead form extension.
  9. If this is the first time you create a lead form extension, review and accept the terms of service for this feature.
  10. Create the extension, by selecting the extension call-to-action and entering your extension text.

The call-to-action will be automatically translated to the user’s device language but not the extension text.

  1. Create the lead form:

1. Enter the headline, business name and description

2. Choose what information you want to ask for.

You’ll need to select at least one option to continue.

3. Enter the URL to your privacy policy.

  1. Create the form submission message:

1. Enter the headline and description text.

2. If you want, you can select an available call-to-action for your users on the submission page.

  1. Once completed, click Save.

92 west for your business needs

Although you can do most of the work by yourself, you still need help from professionals whose main purpose is to help businesses like yours grow. 92 West is such a company that is dedicated and well equipped to help your business succeed. We are passionate about creating and developing ideas that will make your enterprise thrive. We always make sure we understand your objectives and goals then use our innovative tools to take your brand to higher levels.

Our expertise is broad, thanks to our professional team. We not only have the skills to handle branding, but also digital marketing and web design. This makes us perfect for businesses that are starting up as well as those that are already running. Our focus is on using new ideas and techniques to grow businesses. Since the lead extension form from Google is a new idea, we are the perfect people to help you. Our services together with innovations such as what Google is bringing are the perfect combination for your growth.

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Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Video and Photography Studio Space for Hourly Rent in Omaha, NE

Omaha Web Design

92 West has created a low cost alternative to our full studio right here at the 2626 Harney Street location. For $35.00 an hour you can rent out our production studio for your photography or interview style (talking head) videos; lighting and backdrops included.

Need a larger space? We have a full compliment of lighting, audio and video production options available! The larger studio starts at $400.00 for a half day.

Please contact us at 402.620.2633 for details and scheduling and editing assistance. 

Small Studio Space Best Use:

  • Talking Head Videos
  • Youtube Productions
  • Lighting Provided
  • Camera and Assistant(s) Optional 

Large Studio Space: 

  • Talking Head Videos
  • Full Commercial Shoots
  • Mid to High-End Video
  • Music Videos
  • Loading Doc for Props / Cars / Trucks
  • Full Green Screen Space
  • Multiple Lighting Rigs and Options Available

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Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Google My Business Posting Best Practices

Omaha Web Design

According to research, there is a strong relationship between the number of photos on Google My Business listing and search performance.

This is what we learned about the impact of GMB images on user behavior after conducting an in-depth analysis of over 500,000 photos from more than 15,000 Google My Business listings.

Taking into account what platforms like TripAdvisor, Instagram, and Yelp have achieved, emphasizing the importance of photos to modern enterprises is no brainer. The writings are already on the wall. Long before the inception of these platforms, individual still wished they would see what they were spending their hard-earned cash on.

Consider how pivotal photos are to the now-prevalent Google My Business. You will understand how critical it is to ensure that consumers see the best of your company when they are searching for enterprises like yours.

Digging a bit further…

Are Google My Business photos linked to local search performance?

Besides the study on BrightLocal, our Google My Business Insights Study also took into account the insights of 45,000 businesses in 36 industries from four different countries. This enabled us to systematically track how data has changed over time and determine if there is any
relationship.

We sought to determine if there was any correlation between the number of images displayed on a GMB profile and other performance metrics such as calls, clicks, and views on search, among others.

From the data, it was vividly clear that enterprises with more GMB photos got more clicks, calls, and direction requests. I’ve decided to go with elements that signify the last stage of consumer discovery since they are more likely to influence consumer behavior.

There is a visible, consistent relationship between the number of images on GMB profile and the number of site visits, phone calls, and direction requests received through Google My Business. Therefore, the higher the number of photos in your Google My Business profile, the more likely you will get your customers to move from the discovery stage to the conversation stage.

We also sought to see how adding more images on your profile can influence customer action. The results were as follows:

  • Businesses with over 100 photos got 520% additional calls than average enterprises, while those with a single image got 71% fewer.
  • Enterprises that had over 100 images received 2,717% more directional requests than the average business, while those with a single photo got 75% fewer.
  • Those with over 100 images got 1,065% more clicks than average enterprises, while those with a single image got 65% fewer.

It is also evident that businesses with more GMB photos also get higher views on search and view on maps. If you are new in this field of GMB insights, here is how Google defines these metrics.

Views on Search refer to when a customer locates an enterprise via Google search. On the other hand, Views on Maps is when the customer finds the business through Google Maps

When we considered the deviations from the median, we also discovered that:

  • Enterprises with several GMB photos also rake more direct and discovery searches.
  • Additionally, we also see a consistent trend of businesses with more images getting more searches, especially for local enterprises with over 101 photographs.
  • It is also crucial to ask ourselves if it is a matter of correlation or something else.

While the number of GMB photos on a profile may be genuinely affecting how consumers behave, it is not easy to show causation, just correlation. It is possible that having many images on a profile represents the commitment by business to improve search performance.

In the same line, the type of industry would also have a significant effect on the trend seen in our study. Enterprises that have many photos on their GMB profile are more likely to be aesthetically appealing. Therefore, they entice and sway more customers to take photographs. These include things like hotels, venues, and bars. Conversely, for a business to get more photos, they need to experience high traffic. And to achieve this traffic may be a result of executing successful business strategies such as marketing.

However, while these considerations might be valid, investing time to add more images to your profile, whether you are in a photogenic beach bar or law office, may be fruitful in the long-run.

How do You Get Your Google My Business Profile to Have More Photos 

Add Some Photos Yourself!

Seems quite simple, but you have to make the effort to do so! From the GMB insights study, it was discovered that 6% of businesses with images have a single photo on their GMB profile, and surprisingly 24% only have 2 to 5 photos. For an image to pass the legitimacy test on GMB, it must reflect the customer experience. So, if you are planning to use your staff’s snaps over and over, I’m afraid it won’t cut it. 

Holding events that involve customers can present you with an excellent opportunity to take great photos. Your office interior or outside of your location building can give you multiple snaps.

Let Your Customers Post Them

Since Google always asks customers to review your business once they have purchased a good or service, you can make the most out of this situation. Additionally, if you are great in reputation management, I am sure you won’t let a customer step out of your premises before asking for a review.

Always encourage your clients/customers to take snaps that show their experience at your premises. For example, if a customer purchases a luxury item, you can ask them to take a photo with it. While the customer will feel special when posting the images on your GMB profile, they will be helping you achieve a milestone when it comes to branding.

Here Is the Best Kept Secret to Get More Google My Business Photos

Lastly, here is an excellent idea though it might not work for every enterprise. It involves creating what seasoned influencers dub as an “Instagram wall.” This is an area in your business premises where every customer or client stops to take a snap. It could be an exquisitely manicured garden with seats, an alluring piece of art or sculpture, a funny mural, or a large model.

With such an alluring space within your premises, you can be sure that many great photos will be uploaded to your GMB and on social media accounts by customers. And before, you know it you will be having hundreds of photos that will help improve your GMB performance.

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Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Chatbot Automation for the Holidays and Beyond

Omaha Web Design

Unlike in the past when holiday shopping meant making rounds in physical stores looking for season’s must-have accessories for your
children, e-commerce is here and forever changed the game entirely.

Right now, all you need is a device with internet connectivity to shop online and get items delivered right to your doorstep. While online shopping boasts a myriad of benefits for e-commerce owners and customers alike, it also demands that you provide a seamless, integrated, and personalized shopping experience.

During the festive season, e-commerce staff are fully occupied with various responsibilities and sometimes the shops are forced to hire temporary employees to meet the increased demand. However, most of them still fall short in delivering the experience that consumers need to produce answers timely; leading to bad ratings or poor reviews. This is where chatbots have excelled and have become a vital resource for online stores. Initially designed to supplement customer support, today, chatbots have become an intuitive solution that can be used in promotion.

With the holidays around the corner, online stores and Facebook pages can leverage chatbots to engage customers, enhance the flow of information and elevate their sales.

Our Top 5 Reasons Why You Can Get More from Chatbots This Holiday Season

1. Chatbots Are The First Points Of Engagement Between The Visitors And The E-Commerce Owners.

No matter the type of questions the customers are asking, Chatbots are programmed to provide them with answers. For example, when you want to know what to buy for your dad on father’s day, the bots will display some options for you. With the information provided, customers can confidently decide to buy the product, and if they don’t, there is a high probability that they will come back because of the informative experience they had.

For swift and first interaction, online stores need to train chatbots to answer questions that are related to products and prices. Additionally, they can use artificial intelligence to foster in-depth conversations.

2. They Help In Conversions

One of the most daunting tasks is finding a product in a new store where you have for the first time. Visitors need to be sure how the store operates and understand if they can rely on the store for top-notch services before they make any purchases.

Chatbots helps to reduce the time taken by customers when making a buying decision. They provide new visitors with information that would be previously acquired by reading online reviews, getting referrals from friends or even contacting customer support.

3. Saves Retailers Some Bucks

With most of the conversations and engagements in online stores following the 80/20 rule, chatbots can be designed to provide answers to close-ended questions (which are about 80 percent) and leave those that need detailed answering (nearly 20percent) to the support staff. This Integration allows customer support to focus their attention on questions that need in-depth answers and leave those that require a standard or stepped response to the chatbots. This helps to enhance the efficiency and effectiveness of customer support, and also helps to save money and time.

4. Help To Track And Locate Packages

Since it takes time for a company to deliver products ordered online, customers get worried during the delivery process and sometimes they need someone to confirm the status of their package. While contacting customer support is an option, it takes a lot of time. However, chatbots can be swift and reliable if they are assigned this task. The bots can gather the information about any package by running queries or from the database, and then pass it to customers in the conversation box.

This can come in handy in this festive season. Support staff can focus on other valuable tasks and leave the responsibilities of tracking packages to chatbots.

5. They Can Also Help In Upselling And Cross-Selling.

Besides being support assistants, chatbots can also cross-sell and upsell. For example, when a client orders a particular product, the chatbots can prescribe another one that is similar. This can lead to increased sales if customers agree to purchase the second product.

What the Future Holds

Chatbots arrival evoked mixed responses from various individuals; praised them for their efficiency and criticized for poorly constructed use of conversational intelligence.

Currently, not many visitors are aware that chatbots can help them expedite and simplify the buying process. It will take a few years for people to get used to them. However, it is the responsibility of the online stores to keep training their visitors about chatbots through push notifications and pop-ups. Once people get accustomed to chatbots, they can now be absorbed into other processes.

Some obvious options would be as follows:

I. Payment systems

Chatbots can now be integrated into various payment platforms. This will simplify the buying process as people will get information about a vast array of products, and make their payment right on the message window. One platform that has adopted this solution is Facebook in their Messenger with the tokenized payment option. This platform is in beta mode, and it is only available to US individuals with business Facebook accounts.

II. Web-less shopping

Soon, the trend of web-less e-commerce shopping is also expected to continue soaring. For example, since the discovery of Alexa voice assistants, it is estimated that close to 20% of the users have utilized it for shopping. It is also projected that with the chatbots becoming popular every day, most shoppers will start using shopping assistant to look for products and make payments directly on the conversation window.

III. Other Universal Services

Chatbots will also take up various universal roles such as that of virtual assistants. Rather than employing real individuals to make calls, send emails or conduct virtual errands, companies can use chatbots. There are a few examples of online shops that are using chatbots, and they include Apple Siri, Google assistant, Samsung Bixby, and Amazon Alexa.

Our thoughts and professional opinion.

There has been alot of hype on chatbot capabilities and their impact with consumers and the results have proven that they do make a positive impact to the bottom line. Chatbots are the next big thing in e-commerce. Chatbots will not only help store owners market their products but also work to improve customers buying experience. For online stores that are preparing to make holiday sales, chatbots should be in your marketing strategy playbook. They are cost effective and have a solid line of case studies proving out that the customer is more honest and willing to communicate and buy from our robotic friends.

Need help? You have come to the right place. Contact us at 402.620.2633, see J5 in action on Cutting Edge Business Cards or check out our bot at https://m.me/92WEST for a quick, but informative introduction to our Facebook messenger bot.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Building a Brand Strategy

Omaha Web Design

Brand Strategy Roadmap

Contrary to popular belief that a brand is all about a logo,
color patterns, and other visual identities, it is actually that unique thing
that makes your company stand out among the competition. A superior brand helps an organization to
create meaningful relations with employees, customers, and investors, as well
as build trust. However, the most daunting task is to create a strong brand
that will dominate in the crowded marketplace?
This is where the Brand Roadmap Strategy comes in handy.

A Brand Strategy
Roadmap helps elevate the value of your enterprise in the eyes of employees,
investors, and customers. At 92 West, we build commerce through culture and business with brand! We deep dive into what makes your company tick and craft a comprehensive brand strategy roadmap. With a hands-on approach that is backed by in-depth research, we work with our clients to create premium brands that resonate with their clients.

This is done by conducting thorough market research, workshops, and
interviews and leveraging various techniques that help initiate meaningful
discussions; bringing all stakeholders to the same page.

Why Brand Strategy
Roadmap?

There are myriad of reasons why the Brand Strategy Roadmap is
crucial for your business’ brand development, but the greatest of all is the
fact that it provides insights and guidelines that aid you in controlling brand
consistency in various customer touch points. This, in turn, will help lower
the cost of your branding initiatives.

To deliver exceptional results, the Brand Strategy Roadmap
examines and assesses various aspects of your business including:

  • Vision -Where your
    brand is heading?
  • Values – The values
    you select should provide an answer to this question; “What do you stand for”?
  • Mission – A defined
    strategy that outlines what you will do to achieve your vision.
  • Customers –
    Understanding the unique needs, hopes and challenges of your customers.
  • Target Market –
    defining the niche your brand is targeting.
  • Authenticity – What
    differentiates your brand from the rest?
  • Benefits – How does
    your brand benefit the customers both functionally and emotionally?
  • Touch Points – Which
    are the various customers’ touch points in your business and how to market your
    brand at every position?
  • Proof Points – For
    what reasons should people trust your brand?

With proprietary metrics, advanced tools, and useful market
insights, we help design consistent and sustainable branding strategies that
aid in the creation of a strong brand that not only communicates your vision
but also offers excellent value to your customers.

Benefits of Having a
Superior Brand

Gives Your Enterprise a
Competitive Advantage

One way of gaining a competitive over the rest of the players
in your field is creating a strong brand. The Brand Strategy Roadmap boasts a
vast array of methodologies that can help to manage brand consistency at
minimal costs.

Inspires Confidence and
Trust from People

With a great brand, you will be able to attract the right
people to your enterprise. Having a reliable brand can help reduce employee
turnover rate by 28% and the cost of recruitment by half. With a mission to
enhance company alignments and employee engagement, the Brand Strategy Roadmap
instills a sense of purpose in the entire organization.

Attract Investors

A strong brand will also bring the best investors to you. It
is no secret that investors love companies that have brands that are dominant
in the market. The Brand Strategy Roadmap provides useful information and tools
that help investors understand the value of your strategies so that they can
support your company’s endeavors

Which Activities Are
Incorporated In The Brand Strategy Roadmap?

For the Brand Strategy Roadmap to be successful, we perform a
variety of tasks.

Activities That Involve
Collaborations

I. Business Reviews
II. Team Reviews
III. #1: Workshop to
know who you are.
IV. #2: Workshop to
know your customers are.
V. #3: Workshop to
understand your position in the market.
VI. #4: Workshop to
learn about the customers buying experience.
VII. Final Meeting
and Presentation

Activities from 92 West

1. Preliminary
Industry Research
2. Current
Collateral Review
3. Research and
Audience Definition
4. Competitive
Research
5. Brand Pyramid
Creation
6. Brand Development
and it involves Logo, Identity Guidelines, Brand Launch Plan and Brand Roadmap
Presentation.

How The Brand Strategy
Roadmap Works

While the process is complex and can take from one to two
months, we don’t use pre-designed content, but work with the information that
is provided by the company at that moment. 

The Brand Strategy Roadmap Involves:

Learning About Your
Company

We seek to get critical information about your business
through preliminary industry research, workshops, and interviews that are
centered on your brand’s vision, mission and core values. Audits of your
existing marketing collateral materials are also conducted.

Defining Your Customers

Four our agency to
develop the personas to whom the branding activities will be aimed at, we
conduct workshops and analyze the various market segments. This step involves
in-depth customer data analysis, research, and when needed, surveys can also be
done.

Understanding Your
Position in the Market

With rigorous competitive research that is followed by a
workshop, we try to find out the unique market position of your enterprise.
Additionally, we also audit the top competitors in your target market. From the
data collected, we obtain a brand pyramid that showcases the exact position
your company and identify the supporting proof points that help us to develop a
brand blueprint for your organization.

Customer Experience

By initiating guided discussions, we identify the customer’s
touch points and try to understand where the opportunities to strengthen your
brand exists. This helps to reinforce the
brand value, enhance the brand experience, and increase the money customers
spend.

Brand Development

After our thorough process of reviewing and analyzing your
company, we reconcile our work and ensuring that we did not omit anything.
Then, we transition the brand we have developed into an authentic logo and a
set of visual and messaging brand plans. Finally, we meet with you for the last
time to present our findings and make recommendations.

If you feel that your company’s brand needs an overhaul, make
an effort to inquire about our Brand Strategy Roadmap process, and we will be happy to
provide details and costs.

Call us at 402.620.2633 or by clicking to request a quote.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Small Business Search Engine Optimization 101

Omaha Web Design

Operating a small business is one of the toughest experiences ever. Research indicates that many small enterprises don’t even pass the one year mark before they disintegrate, while many others fail before the elapse of five years. This doesn’t mean that prominent businesses don’t fail too, they also face the same predicament if they fail to recognize and adapt to the ever-changing environment.

Among the most daunting tasks in business is marketing, to a great extent digital marketing. More so, the new wave of SEO has proved to be a nightmare to many enterprises. Despite being a mystery to many, when expertly executed, it can provide any business with a competitive edge by helping to generate organic listings that will allow you to build trust with customers.

This piece seeks to expound on how SEO can be used in the marketing of small businesses. Using the in-depth knowledge and expertise we have gained in this field, we will provide essential skills and information you will require when deciding whether to integrate an SEO strategy into your business model.

Since there are vast resources on the internet with conflicting information on Search Engine Optimization (SEO), I know you have a myriad of questions running through your mind right now. Maybe you want to know if SEO is copywriting, keyword research, link building or SEO market research. Is it all about having an optimized website, creating a positive image, optimizing your website for mobile phones or the use of sophisticated analytics and marketing via search engines?

Pretty much, SEO is a more complicated and rounded field than you anticipate, and it involves all the above and more. Since there are many types of SEO and a broad range of factors that need to be put into consideration, it is imperative for a business owner to consult an SEO expert to understand which type will correctly align with their business. Among the things to be factored in include the industry, the niche, and the SEO SWOT analysis.

When a user writes something on the search engine, it directs them to the best answers on the internet. For your small business to have a competitive edge on this platform, you need to do whatever you can to ensure that it is highly ranked on the search engine, and then ascertain that it is not only visible to prospective customers but also offers useful information that will help them in decision making. If the resources you provide are exceptional, you will not only attract more prospects but also convert a great deal of them to long-term customers.

Here are some of the SEO aspects to consider for your small business:

  • Create a well laid out site that is easily navigable and mobile optimized.
  • Once you have a functional website, it should have expertly written content that sets you apart from the rest.
  • You should also market the content. Blogs are the best in content marketing since they offer detailed information and reach a broad spectrum.
  • On-page optimization is also essential. Use meta descriptions and title pages to make your site exceptional.
  • Integrate local SEO practices to build trust with local customers.
  • Add links to your site in a practice that is known as authority building.
  • Attach portfolios, referrals, case studies and testimonials to speak to your credibility

Considering the complexity of SEO, it is essential to understand the market situation before you make a decision. Unfortunately, the fact that you are operating a small business makes it difficult to shun complications. This leaves the most critical areas to consider as the website design and layout, links, and content.

When is the right time to use SEO in a small business?

In the modern age and era, most of the people are buying products and services online, and those that don’t conduct thorough research on the internet before they buy something from a physical location. Since SEO is what elevates your visibility on the web, it is a perfect means of marketing your business at any stage.

However, there are various items you should put into consideration.

  • Budget – SEO can range from simple affordable practices to complex elements that can cost a fortune, so make sure you operate within your means. 
  • Time – Sometimes SEO strategies may require a more extended period to yield noticeable results. 
  • Disruptive ads – Some ads are a nuisance, and they may take much of the screen space or keep popping up on top of your content. 
  • Competition – Since you are operating in a free market, you will come across stiff competition from prominent businesses that have extended financial muscles that can send you to oblivion.

We all agree that SEO is an integral part of your online marketing strategy. However, it should not be the only tactic used primarily for a business that needs immediate results. Take time and evaluate whether you have the capital to delve into it right now, or maybe you need to use other techniques that deliver fast results such as PPC advertising, and then come back to SEO later.

What to consider when selecting an SEO provider

With thousands of companies and agencies on the internet claiming to be the best in this field, finding the right SEO provider requires some due diligence on your part. You can start by checking out satisfied customer reviews, and then dig deep into knowing the owner of the agency, its consultants, and their reputation in the industry.

Here are tips that will help you get the best SEO provider

  • Find out the type of strategy the SEO Company at hand utilizes. Among the things that should be in their basket include on-page optimization, technical audits and corrections, mobile optimization, authority and link building, and content optimization among others. If they fail to mention any of this, please move on to the next one.
  • Seek to know their area of specialty when it comes to SEO. The black-box nature of SEO makes it have several categories that include Content, Local, Technical, National, and Links and Authority. The agency you select should deal with a plethora of SEO elements, not just one area.
  • What specific tasks will be given undivided attention and for how long? Will the SEO Company take one month or a year in content creation, link building, and technical audit and fixes or spend five years performing all aspects of enhancing your business’ online visibility.
  • How will they build links and authority for your site? Do some digging to determine if the company at hand uses links that are considered standard and acceptable by Google and not some exaggerated schemes that may cost your business. Usually, natural links and created content, as well as guest posts and digital PR are pointers of a competent firm.
  • Find out if their strategies and techniques adhere and meet the Google’s Webmaster Guidelines. This is one of the things that help business owners separate the chaff from the grains. Reputable agencies will be glad to show you how their processes align with the Webmaster guidelines but unqualified schemers will try to escape this part.
  • Look for supporting reviews and ask for testimonials of the businesses they have worked with before. If they have worked with other companies from your industry, you can trust that they will help you achieve your SEO marketing goals
  • Establish the measures they use to gauge their success. The company needs to explain to you how they will determine if their strategy is working. While a small business may not have much to show, things like keyword ranking and the total organic search traffic are paramount in evaluating the progress of the SEO marketing strategy.
  • Seek to know how they charge their services. Is it through contracts or monthly plans? Make sure you take the minimum term so that you can opt out if the results are not favorable or when you realize that you are dealing with a low-quality provider.
  • Companies and agencies that provide progress reports are the best. While it might cost you an extra buck, having monthly reports will help you see the gradual change and understand how each task affects your business.
  • When you will be able to see substantial results. Is it three months or six months or longer?

Can SEO be a DIY marketing strategy?

Yes! Much of SEO can be done by any dedicated person. If you are operating a professional website, you must have touched a part SEO, even if it was unknowingly. Small business owners who wish to do SEO by themselves can access the myriad of resources on the internet.

Need Help with Your Small Business Search Engine Optimization?  92 West can Help!  Call us at 402.620.2633 or by clicking to request a quote.  We’ll be happy to assist and most of our programs run from $375 – $750 a month for local campaigns.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Red One Insurance Responsive Website Redesign Launched!

Omaha Web Design

A long time client, Red One Insurance, needed a website update to incorporate modernize their online brand and bring in a responsive site to comply with the needs of Google’s mobile first approach to search. 92 West was happy to assist with an updated interface and simplified approach to the layout; making the user first.  

Our goal with all sites is to make it easy to contact and purchase services which is why we take great efforts to get the various points of contact front and center (while not sacrificing design).  Our process is proven and the results from the launch truly verify our thought processes in lead generation.

Please visit https://www.redoneinsurance.com for your insurance needs.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Modern Website Design Elements and Trends

Omaha Web Design

Modern trends for Website Design

This year we’ve seen a number of trends come into play and we’ve taken a moment to look at some of the more impactful elements that can assist you and your team with your web design / development projects.

Semi-Flat Design

3D is still one of the common trends when it comes to modern web design. It creates shadows that are supposed to be more attractive. However, the latest trends show that people are switching back to a semi-flat design and a good example is Apple in 2013.

Why is it beneficial?

Flat and semi-flat designs assist a visitor to understand your goal or message much faster. This is because there are minimal distractions from the design itself and other things such as shadows. It also requires lesser space and loads much faster. This is critical to the modern consumer who seems to have less time to deeply peruse a website and its contents.

Large and Receptive Hero Images

Generally, websites focused on social buttons and CTA. The key here is that we want to focus on the 3 – 5 items that make the site useful / profitable.  Eliminating the slider and giving the user 1 key visual with “Easy Buttons” to get them were they need to go is the best for lead generation.

Why is it beneficial?

Gone is the time when the customer accessed the website via the desktop PC. Nowadays, the will visit it via tablets, smartphones, laptops, netbook and much more. And since images play a critical role, it is becoming more effective to use an image as the main medium for its visual effects.

You should also make certain the images are receptive for the best user experience. Users should still get the same message whether looking at product or background images.

Large and Exclusive Typography

More and more companies are realizing that moving away from the fonts they normally use and embracing larger ones is having a positive impact. It is also becoming common for the websites to feature a unique font, which makes it more noticeable and stand out from the crowd. A good example is The New Yorker, which switched to Adobe Caslon Pro. Be Bold. Say what you need in 5 – 7 words for any headline and you’ll be in good shape.

Why is it beneficial?

Typography is what guides a user across the website, on the different pages. It normally has the same design and visitors and users will definitely notice it. 

The kind of typography you use tells the user who you are and what you aim to offer. Is it information, entertainment, or functionality? Are you laidback or serious? Is the site formal or informal? Answers to such questions will be found in the typography.

It is essential to pick fonts that are compatible with common computers and browsers to avoid awkwardness.

Background Videos

Incorporating videos in the background adds a lot of value and page on the page without taking too much space. By automatically playing in the background, it will be able to tell a story or explain why your business is all about.

Why is it beneficial?

Background videos aim to attract customers in the shortest time possible. Unlike texts, which require a customer to read the contents before actually understanding what you are up to, and background videos will catch their attention from the word go. 

Studies show that our brains process videos up to 60,000 times faster than text. This means that a good one can be equated to a single line of text. It is also known that people do not like long or blocks of texts and many will move to the next page before finishing reading.

Giant Product Images

If you gave closely looked at B2B websites, you have probably noticed that they are displaying giant product images instead of the smaller ones. In so doing, they are able to highlight the most important features of the product. You can easily zoom in on a specific point without leaving the page.

Why is it beneficial?

A large product image assists a designer to focus on the main areas of concern. This means that fewer pages or space will be needs to further explain a product. Also, a consumer doesn’t need to leave the page for better understanding.

Another advantage is that it minimizes the text on the page and thus reducing the clutter. A prospective consumer simply needs to scroll the mouse or touchpad at different points to fully understand the product. And since it’s bigger, then he/she can get the fine details.

Hamburger/Hidden Menus

One of the trends in many website designs is to feature a long menu on its page. This allows you to easily and quickly find what you need. However, this design takes up quite a substantial amount of screen space that would have otherwise been used for something more valuable.

A better alternative is using the hamburger, also known as a hidden menu. It is referred to as “hamburger” because of the 3-line stacking that resembles a hamburger. This can be seen in Google Chrome, where it lists the contents on the right side of the page

Why is it beneficial?

It creates a clear and direct path to the contents and thus saving the visitor valuable time. It also requires little screen pace which allows you to place more valuable space. By getting rid of the busy navigation, the user experience becomes better.

Card Design

The popularity of cards in B2B and B2C websites has risen thanks to the growth of Pinterest. The fascination surrounding cards is forcing marketing and designers to incorporate them into a website as part of reaching the masses. The individual cards not only make the website more appealing but also help to disseminate the information faster. This is because they offer bite-sized information, which is easier to consume.

By splitting the contents into small bits and laying it individually, a consumer is able to identify what suits him/her best and focus on a particular section. This strategy also helps to make the website less cluttered and saving space.

Why is it beneficial?

Cards deliver information in a clearer and better manner in comparison to other formats. This is due to the limited information and the appealing nature. Designing individual cards is also easier and this helps to focus on a specific goal. Nevertheless, you should make certain the cards are responsive and they accordingly adapt to the website or design.

Short Feature/Product Videos

Truth is that many people prefer watching videos to reading texts. Data from the Inc. magazine indicates that 92% of customers in B2B and 43% of the B2C customers prefer watching online videos to other methods. They do so to research a particular product or service. With such information, it makes senses to include more videos on the website to take advantage of the growing market.

The companies use features videos, product videos as well as background videos in the modern web design. And since they are very short, a consumer will more than likely watch all of it.

Why is it beneficial?

Human beings love visual contents and will prefer videos to blocks of text. The short videos are a few minutes long and the likelihood of a consumer not watching the entire video because of its length is unlikely. Although brief, the videos do a great job of summarizing the contents.

Need Help with Your WordPress or ExpressionEngine Site?  

92 West can assist in a custom or theme based approach for any WordPress / ExpressionEngine development project. Please call us at 402.620.CODE or click to request a quote today!

At 92 West we help business with brand and create commerce with culture!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

92 West :: We're in the Ideas Business

Omaha Web Design

92 West specializes in logo, print and website design for Omaha, Nebraska and beyond.

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy

Creative Director

92 West

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Search Engine Optimization for Tri-V Tools & MFG C

Omaha Web Design

92 West was contracted by Tri-V Tools & MFG CO to research, report and make changes to their site based on our findings for 21 different keyword search results. We found multiple points on the site that could have modifications to enhance their onsite search engine optimization and also concluded that the keywords we were asked to research had minimal competition so with a small external SEM backlinking campaign they could be found on the first page with minimal expense.

Our suggested changes were implemented onsite and their ranks have continued to grow with the alterations and SEO Training Book we had given them to lead the way.

92 West Services Provided:
– Search Engine Optimization Consulting
– Web Development

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Web Development for Women's Council of Realtors

Omaha Web Design

92 West was contracted by the Women’s Council of Realtors to redesign their online presence and streamline their efforts in editing the website through a content management system.

We selected ExpressionEngine as the content management system which gave us the flexibility to create multiple and unique website functions which include a custom filtering mechanism for their current members, a home page slider that they can easily be updated by staff, easily created news and event with a featured event selection as well as numerous other small, but purposeful edits to copy to enhance their SEO. 

Please check out http://www.wcromaha.com and let us know your thoughts!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

We're in the ideas business.

Omaha Web Design

Advertising and Marketing Services for Omaha, Nebraska and Beyond

Our company specializes in turning dreams into realities. As a premier advertising agency, we can truly put all your ideas into fruition. Based in Omaha, Nebraska, we feature a talented, yet select group, of graphic designers, web specialists, and marketing experts. Our technology and IT professionals also ensure optimal performance and delivery. Whether its graphic design, website design, or even mobile application development, we have the tools and expertise to achieve your desired results. With years of extensive industry experience, we continue to create captivating websites for new and existing clients. From eye catching images to innovative concepts, our creative advertising services offer a blend of marketing, strategy, technology and design.

Create Awareness with Your Branding Efforts

Whether its a new or existing commercial venture, we can help your company establish brand validity and awareness. This helps generate both leads and revenue, while effectively marketing your products and services to mass audiences. We also employ the latest SEO tools to secure higher rankings for your sites on leading search engines. With social media integration, we help your company generate a buzz that secures timely and lasting results. For any business to success, strategic marketing and identity are simply two crucial factors. At 92 West, we formulate strategies that target your core audiences, while ensuring all your needs are met within time and budget.

Mobile Application Development | IOS and Android Platforms

In recent years, mobile applications have soared in global popularity. From I-Phones to I-Pads, millions are using wireless devices for news, shopping, and entertainment purposes. At 92 West, our highly dedicated team specializes in mobile application development. Whether for commercial or personal use, our certified experts have created industry leading apps across vast digital networks. If you have an idea for an app, we can make it a reality. Our experts create apps that engage mass consumers, while securing practicality and interactivity at its finest. Our talented and professional team also specializes in corporate identity packages. This includes websites, business cards, logos, and even stationery and product/instruction cards. No matter what our clients need, they are guaranteed professional designs and services across the board.

Website Design / Development | Content Management Systems | Search Engine Optimization

92 West uses a pro-active approach to any endeavor. In fact, we are committed to excellence for all our clients and customers. As a results-focused advertising agency, we can enhance any online marketing or advertising campaign. We also create SEO friendly sites that attract customers and increase web traffic. Whether its promotional videos, business advertisements, or crisp and clear visuals, we create multimedia packages that are guaranteed to produce results. Our experts also specialize in photographic projects and media kits. No matter what you or your company needs, our professional team ensures timely deliverables and professional creative services.

When it comes to websites, long gone are the days of lengthy content. In fact, customers want precise and concise content that easily connects them to what they are looking for. At 92 West, we offer a myriad of digital solutions that are guaranteed to produce. We can create unique and original layout that are specific to all your needs and wants. With strategic keyword placement, we offer a range of SEO tools that are implemented for all clients and customers. These protocols are necessary in attracting visitors, while showcasing your site and securing higher visibility. In order to reap the benefits of our creative services, however, you need to schedule a consultation. This enables us to access your goals and aspirations, while developing strategic plans to turn your ideas into realities.

Omaha Based Advertising Agency

92 West is your source for the best in marketing and advertising. From website creation to advertising collateral, we specialize in all forms of site enhancement and marketing. If you are struggling to attract online customers, we can help drive traffic to your online site or blog. We also create aesthetically pleasing sites that will enhance any online business or endeavor.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Mt. Crescent Ski Area’s Website Gets a Facelift

Omaha Web Design

92 West worked with our local ski hill to integrate a new content management system; including an e-commerce system that allows for flexible offerings as needed.

The two main components of the project relied heavily on our expertise with ExpressionEngine (the CMS) and Espresso (the E-Commerce Module).  We customized the site to be intuitive to the user and easily edited / maintained by our client’s on-site staff.

The end result is a highly efficient website that is truly a one-stop-shop for all of the client’s needs; content, video integration, news, e-commerce, sales tracking and search engine optimization integrated directly into the system.

Please check out http://www.skicrescent.com and let us know your thoughts!

92 West Services Provided:
– Web Development
– E-Commerce Integration

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency