Chatbot Automation for the Holidays and Beyond

Omaha Web Design

Unlike in the past when holiday shopping meant making rounds in physical stores looking for season’s must-have accessories for your
children, e-commerce is here and forever changed the game entirely.

Right now, all you need is a device with internet connectivity to shop online and get items delivered right to your doorstep. While online shopping boasts a myriad of benefits for e-commerce owners and customers alike, it also demands that you provide a seamless, integrated, and personalized shopping experience.

During the festive season, e-commerce staff are fully occupied with various responsibilities and sometimes the shops are forced to hire temporary employees to meet the increased demand. However, most of them still fall short in delivering the experience that consumers need to produce answers timely; leading to bad ratings or poor reviews. This is where chatbots have excelled and have become a vital resource for online stores. Initially designed to supplement customer support, today, chatbots have become an intuitive solution that can be used in promotion.

With the holidays around the corner, online stores and Facebook pages can leverage chatbots to engage customers, enhance the flow of information and elevate their sales.

Our Top 5 Reasons Why You Can Get More from Chatbots This Holiday Season

1. Chatbots Are The First Points Of Engagement Between The Visitors And The E-Commerce Owners.

No matter the type of questions the customers are asking, Chatbots are programmed to provide them with answers. For example, when you want to know what to buy for your dad on father’s day, the bots will display some options for you. With the information provided, customers can confidently decide to buy the product, and if they don’t, there is a high probability that they will come back because of the informative experience they had.

For swift and first interaction, online stores need to train chatbots to answer questions that are related to products and prices. Additionally, they can use artificial intelligence to foster in-depth conversations.

2. They Help In Conversions

One of the most daunting tasks is finding a product in a new store where you have for the first time. Visitors need to be sure how the store operates and understand if they can rely on the store for top-notch services before they make any purchases.

Chatbots helps to reduce the time taken by customers when making a buying decision. They provide new visitors with information that would be previously acquired by reading online reviews, getting referrals from friends or even contacting customer support.

3. Saves Retailers Some Bucks

With most of the conversations and engagements in online stores following the 80/20 rule, chatbots can be designed to provide answers to close-ended questions (which are about 80 percent) and leave those that need detailed answering (nearly 20percent) to the support staff. This Integration allows customer support to focus their attention on questions that need in-depth answers and leave those that require a standard or stepped response to the chatbots. This helps to enhance the efficiency and effectiveness of customer support, and also helps to save money and time.

4. Help To Track And Locate Packages

Since it takes time for a company to deliver products ordered online, customers get worried during the delivery process and sometimes they need someone to confirm the status of their package. While contacting customer support is an option, it takes a lot of time. However, chatbots can be swift and reliable if they are assigned this task. The bots can gather the information about any package by running queries or from the database, and then pass it to customers in the conversation box.

This can come in handy in this festive season. Support staff can focus on other valuable tasks and leave the responsibilities of tracking packages to chatbots.

5. They Can Also Help In Upselling And Cross-Selling.

Besides being support assistants, chatbots can also cross-sell and upsell. For example, when a client orders a particular product, the chatbots can prescribe another one that is similar. This can lead to increased sales if customers agree to purchase the second product.

What the Future Holds

Chatbots arrival evoked mixed responses from various individuals; praised them for their efficiency and criticized for poorly constructed use of conversational intelligence.

Currently, not many visitors are aware that chatbots can help them expedite and simplify the buying process. It will take a few years for people to get used to them. However, it is the responsibility of the online stores to keep training their visitors about chatbots through push notifications and pop-ups. Once people get accustomed to chatbots, they can now be absorbed into other processes.

Some obvious options would be as follows:

I. Payment systems

Chatbots can now be integrated into various payment platforms. This will simplify the buying process as people will get information about a vast array of products, and make their payment right on the message window. One platform that has adopted this solution is Facebook in their Messenger with the tokenized payment option. This platform is in beta mode, and it is only available to US individuals with business Facebook accounts.

II. Web-less shopping

Soon, the trend of web-less e-commerce shopping is also expected to continue soaring. For example, since the discovery of Alexa voice assistants, it is estimated that close to 20% of the users have utilized it for shopping. It is also projected that with the chatbots becoming popular every day, most shoppers will start using shopping assistant to look for products and make payments directly on the conversation window.

III. Other Universal Services

Chatbots will also take up various universal roles such as that of virtual assistants. Rather than employing real individuals to make calls, send emails or conduct virtual errands, companies can use chatbots. There are a few examples of online shops that are using chatbots, and they include Apple Siri, Google assistant, Samsung Bixby, and Amazon Alexa.

Our thoughts and professional opinion.

There has been alot of hype on chatbot capabilities and their impact with consumers and the results have proven that they do make a positive impact to the bottom line. Chatbots are the next big thing in e-commerce. Chatbots will not only help store owners market their products but also work to improve customers buying experience. For online stores that are preparing to make holiday sales, chatbots should be in your marketing strategy playbook. They are cost effective and have a solid line of case studies proving out that the customer is more honest and willing to communicate and buy from our robotic friends.

Need help? You have come to the right place. Contact us at 402.620.2633, see J5 in action on Cutting Edge Business Cards or check out our bot at https://m.me/92WEST for a quick, but informative introduction to our Facebook messenger bot.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Building a Brand Strategy

Omaha Web Design


Brand Strategy Roadmap

Contrary to popular belief that a brand is all about a logo,
color patterns, and other visual identities, it is actually that unique thing
that makes your company stand out among the competition. A superior brand helps an organization to
create meaningful relations with employees, customers, and investors, as well
as build trust. However, the most daunting task is to create a strong brand
that will dominate in the crowded marketplace?
This is where the Brand Roadmap Strategy comes in handy.

A Brand Strategy
Roadmap helps elevate the value of your enterprise in the eyes of employees,
investors, and customers. At 92 West, we build commerce through culture and business with brand! We deep dive into what makes your company tick and craft a comprehensive brand strategy roadmap. With a hands-on approach that is backed by in-depth research, we work with our clients to create premium brands that resonate with their clients.

This is done by conducting thorough market research, workshops, and
interviews and leveraging various techniques that help initiate meaningful
discussions; bringing all stakeholders to the same page.

Why Brand Strategy
Roadmap?

There are myriad of reasons why the Brand Strategy Roadmap is
crucial for your business’ brand development, but the greatest of all is the
fact that it provides insights and guidelines that aid you in controlling brand
consistency in various customer touch points. This, in turn, will help lower
the cost of your branding initiatives.

To deliver exceptional results, the Brand Strategy Roadmap
examines and assesses various aspects of your business including:

  • Vision -Where your
    brand is heading?
  • Values – The values
    you select should provide an answer to this question; “What do you stand for”?
  • Mission – A defined
    strategy that outlines what you will do to achieve your vision.
  • Customers –
    Understanding the unique needs, hopes and challenges of your customers.
  • Target Market –
    defining the niche your brand is targeting.
  • Authenticity – What
    differentiates your brand from the rest?
  • Benefits – How does
    your brand benefit the customers both functionally and emotionally?
  • Touch Points – Which
    are the various customers’ touch points in your business and how to market your
    brand at every position?
  • Proof Points – For
    what reasons should people trust your brand?

With proprietary metrics, advanced tools, and useful market
insights, we help design consistent and sustainable branding strategies that
aid in the creation of a strong brand that not only communicates your vision
but also offers excellent value to your customers.

Benefits of Having a
Superior Brand

Gives Your Enterprise a
Competitive Advantage

One way of gaining a competitive over the rest of the players
in your field is creating a strong brand. The Brand Strategy Roadmap boasts a
vast array of methodologies that can help to manage brand consistency at
minimal costs.

Inspires Confidence and
Trust from People

With a great brand, you will be able to attract the right
people to your enterprise. Having a reliable brand can help reduce employee
turnover rate by 28% and the cost of recruitment by half. With a mission to
enhance company alignments and employee engagement, the Brand Strategy Roadmap
instills a sense of purpose in the entire organization.

Attract Investors

A strong brand will also bring the best investors to you. It
is no secret that investors love companies that have brands that are dominant
in the market. The Brand Strategy Roadmap provides useful information and tools
that help investors understand the value of your strategies so that they can
support your company’s endeavors

Which Activities Are
Incorporated In The Brand Strategy Roadmap?

For the Brand Strategy Roadmap to be successful, we perform a
variety of tasks.

Activities That Involve
Collaborations

I. Business Reviews
II. Team Reviews
III. #1: Workshop to
know who you are.
IV. #2: Workshop to
know your customers are.
V. #3: Workshop to
understand your position in the market.
VI. #4: Workshop to
learn about the customers buying experience.
VII. Final Meeting
and Presentation

Activities from 92 West

1. Preliminary
Industry Research
2. Current
Collateral Review
3. Research and
Audience Definition
4. Competitive
Research
5. Brand Pyramid
Creation
6. Brand Development
and it involves Logo, Identity Guidelines, Brand Launch Plan and Brand Roadmap
Presentation.

How The Brand Strategy
Roadmap Works

While the process is complex and can take from one to two
months, we don’t use pre-designed content, but work with the information that
is provided by the company at that moment. 

The Brand Strategy Roadmap Involves:

Learning About Your
Company

We seek to get critical information about your business
through preliminary industry research, workshops, and interviews that are
centered on your brand’s vision, mission and core values. Audits of your
existing marketing collateral materials are also conducted.

Defining Your Customers

Four our agency to
develop the personas to whom the branding activities will be aimed at, we
conduct workshops and analyze the various market segments. This step involves
in-depth customer data analysis, research, and when needed, surveys can also be
done.

Understanding Your
Position in the Market

With rigorous competitive research that is followed by a
workshop, we try to find out the unique market position of your enterprise.
Additionally, we also audit the top competitors in your target market. From the
data collected, we obtain a brand pyramid that showcases the exact position
your company and identify the supporting proof points that help us to develop a
brand blueprint for your organization.

Customer Experience

By initiating guided discussions, we identify the customer’s
touch points and try to understand where the opportunities to strengthen your
brand exists. This helps to reinforce the
brand value, enhance the brand experience, and increase the money customers
spend.

Brand Development

After our thorough process of reviewing and analyzing your
company, we reconcile our work and ensuring that we did not omit anything.
Then, we transition the brand we have developed into an authentic logo and a
set of visual and messaging brand plans. Finally, we meet with you for the last
time to present our findings and make recommendations.

If you feel that your company’s brand needs an overhaul, make
an effort to inquire about our Brand Strategy Roadmap process, and we will be happy to
provide details and costs.

Call us at 402.620.2633 or by clicking to request a quote.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Small Business Search Engine Optimization 101

Omaha Web Design


Operating a small business is one of the toughest experiences ever. Research indicates that many small enterprises don’t even pass the one year mark before they disintegrate, while many others fail before the elapse of five years. This doesn’t mean that prominent businesses don’t fail too, they also face the same predicament if they fail to recognize and adapt to the ever-changing environment.

Among the most daunting tasks in business is marketing, to a great extent digital marketing. More so, the new wave of SEO has proved to be a nightmare to many enterprises. Despite being a mystery to many, when expertly executed, it can provide any business with a competitive edge by helping to generate organic listings that will allow you to build trust with customers.

This piece seeks to expound on how SEO can be used in the marketing of small businesses. Using the in-depth knowledge and expertise we have gained in this field, we will provide essential skills and information you will require when deciding whether to integrate an SEO strategy into your business model.

Since there are vast resources on the internet with conflicting information on Search Engine Optimization (SEO), I know you have a myriad of questions running through your mind right now. Maybe you want to know if SEO is copywriting, keyword research, link building or SEO market research. Is it all about having an optimized website, creating a positive image, optimizing your website for mobile phones or the use of sophisticated analytics and marketing via search engines?

Pretty much, SEO is a more complicated and rounded field than you anticipate, and it involves all the above and more. Since there are many types of SEO and a broad range of factors that need to be put into consideration, it is imperative for a business owner to consult an SEO expert to understand which type will correctly align with their business. Among the things to be factored in include the industry, the niche, and the SEO SWOT analysis.

When a user writes something on the search engine, it directs them to the best answers on the internet. For your small business to have a competitive edge on this platform, you need to do whatever you can to ensure that it is highly ranked on the search engine, and then ascertain that it is not only visible to prospective customers but also offers useful information that will help them in decision making. If the resources you provide are exceptional, you will not only attract more prospects but also convert a great deal of them to long-term customers.

Here are some of the SEO aspects to consider for your small business:

  • Create a well laid out site that is easily navigable and mobile optimized.
  • Once you have a functional website, it should have expertly written content that sets you apart from the rest.
  • You should also market the content. Blogs are the best in content marketing since they offer detailed information and reach a broad spectrum.
  • On-page optimization is also essential. Use meta descriptions and title pages to make your site exceptional.
  • Integrate local SEO practices to build trust with local customers.
  • Add links to your site in a practice that is known as authority building.
  • Attach portfolios, referrals, case studies and testimonials to speak to your credibility

Considering the complexity of SEO, it is essential to understand the market situation before you make a decision. Unfortunately, the fact that you are operating a small business makes it difficult to shun complications. This leaves the most critical areas to consider as the website design and layout, links, and content.

When is the right time to use SEO in a small business?

In the modern age and era, most of the people are buying products and services online, and those that don’t conduct thorough research on the internet before they buy something from a physical location. Since SEO is what elevates your visibility on the web, it is a perfect means of marketing your business at any stage.

However, there are various items you should put into consideration.

  • Budget – SEO can range from simple affordable practices to complex elements that can cost a fortune, so make sure you operate within your means. 
  • Time – Sometimes SEO strategies may require a more extended period to yield noticeable results. 
  • Disruptive ads – Some ads are a nuisance, and they may take much of the screen space or keep popping up on top of your content. 
  • Competition – Since you are operating in a free market, you will come across stiff competition from prominent businesses that have extended financial muscles that can send you to oblivion.

We all agree that SEO is an integral part of your online marketing strategy. However, it should not be the only tactic used primarily for a business that needs immediate results. Take time and evaluate whether you have the capital to delve into it right now, or maybe you need to use other techniques that deliver fast results such as PPC advertising, and then come back to SEO later.

What to consider when selecting an SEO provider

With thousands of companies and agencies on the internet claiming to be the best in this field, finding the right SEO provider requires some due diligence on your part. You can start by checking out satisfied customer reviews, and then dig deep into knowing the owner of the agency, its consultants, and their reputation in the industry.

Here are tips that will help you get the best SEO provider

  • Find out the type of strategy the SEO Company at hand utilizes. Among the things that should be in their basket include on-page optimization, technical audits and corrections, mobile optimization, authority and link building, and content optimization among others. If they fail to mention any of this, please move on to the next one.
  • Seek to know their area of specialty when it comes to SEO. The black-box nature of SEO makes it have several categories that include Content, Local, Technical, National, and Links and Authority. The agency you select should deal with a plethora of SEO elements, not just one area.
  • What specific tasks will be given undivided attention and for how long? Will the SEO Company take one month or a year in content creation, link building, and technical audit and fixes or spend five years performing all aspects of enhancing your business’ online visibility.
  • How will they build links and authority for your site? Do some digging to determine if the company at hand uses links that are considered standard and acceptable by Google and not some exaggerated schemes that may cost your business. Usually, natural links and created content, as well as guest posts and digital PR are pointers of a competent firm.
  • Find out if their strategies and techniques adhere and meet the Google’s Webmaster Guidelines. This is one of the things that help business owners separate the chaff from the grains. Reputable agencies will be glad to show you how their processes align with the Webmaster guidelines but unqualified schemers will try to escape this part.
  • Look for supporting reviews and ask for testimonials of the businesses they have worked with before. If they have worked with other companies from your industry, you can trust that they will help you achieve your SEO marketing goals
  • Establish the measures they use to gauge their success. The company needs to explain to you how they will determine if their strategy is working. While a small business may not have much to show, things like keyword ranking and the total organic search traffic are paramount in evaluating the progress of the SEO marketing strategy.
  • Seek to know how they charge their services. Is it through contracts or monthly plans? Make sure you take the minimum term so that you can opt out if the results are not favorable or when you realize that you are dealing with a low-quality provider.
  • Companies and agencies that provide progress reports are the best. While it might cost you an extra buck, having monthly reports will help you see the gradual change and understand how each task affects your business.
  • When you will be able to see substantial results. Is it three months or six months or longer?

Can SEO be a DIY marketing strategy?

Yes! Much of SEO can be done by any dedicated person. If you are operating a professional website, you must have touched a part SEO, even if it was unknowingly. Small business owners who wish to do SEO by themselves can access the myriad of resources on the internet.

Need Help with Your Small Business Search Engine Optimization?  92 West can Help!  Call us at 402.620.2633 or by clicking to request a quote.  We’ll be happy to assist and most of our programs run from $375 – $750 a month for local campaigns.

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Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Red One Insurance Responsive Website Redesign Launched!

Omaha Web Design

A long time client, Red One Insurance, needed a website update to incorporate modernize their online brand and bring in a responsive site to comply with the needs of Google’s mobile first approach to search. 92 West was happy to assist with an updated interface and simplified approach to the layout; making the user first.  

Our goal with all sites is to make it easy to contact and purchase services which is why we take great efforts to get the various points of contact front and center (while not sacrificing design).  Our process is proven and the results from the launch truly verify our thought processes in lead generation.

Please visit https://www.redoneinsurance.com for your insurance needs.

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Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Modern Website Design Elements and Trends

Omaha Web Design


Modern trends for Website Design

This year we’ve seen a number of trends come into play and we’ve taken a moment to look at some of the more impactful elements that can assist you and your team with your web design / development projects.

Semi-Flat Design

3D is still one of the common trends when it comes to modern web design. It creates shadows that are supposed to be more attractive. However, the latest trends show that people are switching back to a semi-flat design and a good example is Apple in 2013.

Why is it beneficial?

Flat and semi-flat designs assist a visitor to understand your goal or message much faster. This is because there are minimal distractions from the design itself and other things such as shadows. It also requires lesser space and loads much faster. This is critical to the modern consumer who seems to have less time to deeply peruse a website and its contents.

Large and Receptive Hero Images

Generally, websites focused on social buttons and CTA. The key here is that we want to focus on the 3 – 5 items that make the site useful / profitable.  Eliminating the slider and giving the user 1 key visual with “Easy Buttons” to get them were they need to go is the best for lead generation.

Why is it beneficial?

Gone is the time when the customer accessed the website via the desktop PC. Nowadays, the will visit it via tablets, smartphones, laptops, netbook and much more. And since images play a critical role, it is becoming more effective to use an image as the main medium for its visual effects.

You should also make certain the images are receptive for the best user experience. Users should still get the same message whether looking at product or background images.

Large and Exclusive Typography

More and more companies are realizing that moving away from the fonts they normally use and embracing larger ones is having a positive impact. It is also becoming common for the websites to feature a unique font, which makes it more noticeable and stand out from the crowd. A good example is The New Yorker, which switched to Adobe Caslon Pro. Be Bold. Say what you need in 5 – 7 words for any headline and you’ll be in good shape.

Why is it beneficial?

Typography is what guides a user across the website, on the different pages. It normally has the same design and visitors and users will definitely notice it. 

The kind of typography you use tells the user who you are and what you aim to offer. Is it information, entertainment, or functionality? Are you laidback or serious? Is the site formal or informal? Answers to such questions will be found in the typography.

It is essential to pick fonts that are compatible with common computers and browsers to avoid awkwardness.

Background Videos

Incorporating videos in the background adds a lot of value and page on the page without taking too much space. By automatically playing in the background, it will be able to tell a story or explain why your business is all about.

Why is it beneficial?

Background videos aim to attract customers in the shortest time possible. Unlike texts, which require a customer to read the contents before actually understanding what you are up to, and background videos will catch their attention from the word go. 

Studies show that our brains process videos up to 60,000 times faster than text. This means that a good one can be equated to a single line of text. It is also known that people do not like long or blocks of texts and many will move to the next page before finishing reading.

Giant Product Images

If you gave closely looked at B2B websites, you have probably noticed that they are displaying giant product images instead of the smaller ones. In so doing, they are able to highlight the most important features of the product. You can easily zoom in on a specific point without leaving the page.

Why is it beneficial?

A large product image assists a designer to focus on the main areas of concern. This means that fewer pages or space will be needs to further explain a product. Also, a consumer doesn’t need to leave the page for better understanding.

Another advantage is that it minimizes the text on the page and thus reducing the clutter. A prospective consumer simply needs to scroll the mouse or touchpad at different points to fully understand the product. And since it’s bigger, then he/she can get the fine details.

Hamburger/Hidden Menus

One of the trends in many website designs is to feature a long menu on its page. This allows you to easily and quickly find what you need. However, this design takes up quite a substantial amount of screen space that would have otherwise been used for something more valuable.

A better alternative is using the hamburger, also known as a hidden menu. It is referred to as “hamburger” because of the 3-line stacking that resembles a hamburger. This can be seen in Google Chrome, where it lists the contents on the right side of the page

Why is it beneficial?

It creates a clear and direct path to the contents and thus saving the visitor valuable time. It also requires little screen pace which allows you to place more valuable space. By getting rid of the busy navigation, the user experience becomes better.

Card Design

The popularity of cards in B2B and B2C websites has risen thanks to the growth of Pinterest. The fascination surrounding cards is forcing marketing and designers to incorporate them into a website as part of reaching the masses. The individual cards not only make the website more appealing but also help to disseminate the information faster. This is because they offer bite-sized information, which is easier to consume.

By splitting the contents into small bits and laying it individually, a consumer is able to identify what suits him/her best and focus on a particular section. This strategy also helps to make the website less cluttered and saving space.

Why is it beneficial?

Cards deliver information in a clearer and better manner in comparison to other formats. This is due to the limited information and the appealing nature. Designing individual cards is also easier and this helps to focus on a specific goal. Nevertheless, you should make certain the cards are responsive and they accordingly adapt to the website or design.

Short Feature/Product Videos

Truth is that many people prefer watching videos to reading texts. Data from the Inc. magazine indicates that 92% of customers in B2B and 43% of the B2C customers prefer watching online videos to other methods. They do so to research a particular product or service. With such information, it makes senses to include more videos on the website to take advantage of the growing market.

The companies use features videos, product videos as well as background videos in the modern web design. And since they are very short, a consumer will more than likely watch all of it.

Why is it beneficial?

Human beings love visual contents and will prefer videos to blocks of text. The short videos are a few minutes long and the likelihood of a consumer not watching the entire video because of its length is unlikely. Although brief, the videos do a great job of summarizing the contents.

Need Help with Your WordPress or ExpressionEngine Site?  

92 West can assist in a custom or theme based approach for any WordPress / ExpressionEngine development project. Please call us at 402.620.CODE or click to request a quote today!

At 92 West we help business with brand and create commerce with culture!

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

92 West :: We're in the Ideas Business

Omaha Web Design


92 West specializes in logo, print and website design for Omaha, Nebraska and beyond.

Contact 92 West today for a quote or more information on identity, print, web or seo today!

Troy Kadavy

Creative Director

92 West

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Search Engine Optimization for Tri-V Tools & MFG C

Omaha Web Design

92 West was contracted by Tri-V Tools & MFG CO to research, report and make changes to their site based on our findings for 21 different keyword search results. We found multiple points on the site that could have modifications to enhance their onsite search engine optimization and also concluded that the keywords we were asked to research had minimal competition so with a small external SEM backlinking campaign they could be found on the first page with minimal expense.

Our suggested changes were implemented onsite and their ranks have continued to grow with the alterations and SEO Training Book we had given them to lead the way.

92 West Services Provided:
– Search Engine Optimization Consulting
– Web Development

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Web Development for Women's Council of Realtors

Omaha Web Design

92 West was contracted by the Women’s Council of Realtors to redesign their online presence and streamline their efforts in editing the website through a content management system.

We selected ExpressionEngine as the content management system which gave us the flexibility to create multiple and unique website functions which include a custom filtering mechanism for their current members, a home page slider that they can easily be updated by staff, easily created news and event with a featured event selection as well as numerous other small, but purposeful edits to copy to enhance their SEO. 

Please check out http://www.wcromaha.com and let us know your thoughts!

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Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

We're in the ideas business.

Omaha Web Design


Advertising and Marketing Services for Omaha, Nebraska and Beyond

Our company specializes in turning dreams into realities. As a premier advertising agency, we can truly put all your ideas into fruition. Based in Omaha, Nebraska, we feature a talented, yet select group, of graphic designers, web specialists, and marketing experts. Our technology and IT professionals also ensure optimal performance and delivery. Whether its graphic design, website design, or even mobile application development, we have the tools and expertise to achieve your desired results. With years of extensive industry experience, we continue to create captivating websites for new and existing clients. From eye catching images to innovative concepts, our creative advertising services offer a blend of marketing, strategy, technology and design.

Create Awareness with Your Branding Efforts

Whether its a new or existing commercial venture, we can help your company establish brand validity and awareness. This helps generate both leads and revenue, while effectively marketing your products and services to mass audiences. We also employ the latest SEO tools to secure higher rankings for your sites on leading search engines. With social media integration, we help your company generate a buzz that secures timely and lasting results. For any business to success, strategic marketing and identity are simply two crucial factors. At 92 West, we formulate strategies that target your core audiences, while ensuring all your needs are met within time and budget.

Mobile Application Development | IOS and Android Platforms

In recent years, mobile applications have soared in global popularity. From I-Phones to I-Pads, millions are using wireless devices for news, shopping, and entertainment purposes. At 92 West, our highly dedicated team specializes in mobile application development. Whether for commercial or personal use, our certified experts have created industry leading apps across vast digital networks. If you have an idea for an app, we can make it a reality. Our experts create apps that engage mass consumers, while securing practicality and interactivity at its finest. Our talented and professional team also specializes in corporate identity packages. This includes websites, business cards, logos, and even stationery and product/instruction cards. No matter what our clients need, they are guaranteed professional designs and services across the board.

Website Design / Development | Content Management Systems | Search Engine Optimization

92 West uses a pro-active approach to any endeavor. In fact, we are committed to excellence for all our clients and customers. As a results-focused advertising agency, we can enhance any online marketing or advertising campaign. We also create SEO friendly sites that attract customers and increase web traffic. Whether its promotional videos, business advertisements, or crisp and clear visuals, we create multimedia packages that are guaranteed to produce results. Our experts also specialize in photographic projects and media kits. No matter what you or your company needs, our professional team ensures timely deliverables and professional creative services.

When it comes to websites, long gone are the days of lengthy content. In fact, customers want precise and concise content that easily connects them to what they are looking for. At 92 West, we offer a myriad of digital solutions that are guaranteed to produce. We can create unique and original layout that are specific to all your needs and wants. With strategic keyword placement, we offer a range of SEO tools that are implemented for all clients and customers. These protocols are necessary in attracting visitors, while showcasing your site and securing higher visibility. In order to reap the benefits of our creative services, however, you need to schedule a consultation. This enables us to access your goals and aspirations, while developing strategic plans to turn your ideas into realities.

Omaha Based Advertising Agency

92 West is your source for the best in marketing and advertising. From website creation to advertising collateral, we specialize in all forms of site enhancement and marketing. If you are struggling to attract online customers, we can help drive traffic to your online site or blog. We also create aesthetically pleasing sites that will enhance any online business or endeavor.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Mt. Crescent Ski Area’s Website Gets a Facelift

Omaha Web Design

92 West worked with our local ski hill to integrate a new content management system; including an e-commerce system that allows for flexible offerings as needed.

The two main components of the project relied heavily on our expertise with ExpressionEngine (the CMS) and Espresso (the E-Commerce Module).  We customized the site to be intuitive to the user and easily edited / maintained by our client’s on-site staff.

The end result is a highly efficient website that is truly a one-stop-shop for all of the client’s needs; content, video integration, news, e-commerce, sales tracking and search engine optimization integrated directly into the system.

Please check out http://www.skicrescent.com and let us know your thoughts!

92 West Services Provided:
– Web Development
– E-Commerce Integration

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Red One Insurance’s Lead Generation Website

Omaha Web Design

92 West worked hand-in-hand with our new client, Red One Insurance, to create a custom lead generation system that works directly with ExpressionEngine to manage leads.  The process was simple, take our marketing and user interaction knowledge and apply it to custom developed insurance website while integrating key SEO terms that will assist in natural search.

The project was completed in four weeks and successfully integrated our lead generation / tracking system into the ExpressionEngine CMS and is easy to update so even a novice will be able to modify content as wanted in the future

Please check out http://www.redoneinsurance.com and let us know your thoughts! (While you’re there you can also get a quick quote on your insurance!)

92 West Services Provided:
– Web Development
– Lead Generation Module
–  SEO

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Search Engine Optimization Starter Package

Omaha Web Design

SEO ADJUSTMENTS TO YOUR WEBSITE:

1.  Keyword Research and Recommendation.

2.  Content Updates – Apply or Adjust Heading Tags, Bold Content

3.  Meta Tag Updates – Title Tag, Description and Keywords

DELIVERABLE:
Detailed Analysis of Current Site, Recommendations for Improvements Needed to Acquire Page 1, Rank 1 Results. Executive Summary and Action Items to Complete to Achieve SEO Goals.

EXTERNAL TO WEBSITE SERVICES (TAKES 4 WEEKS TO SEE RESULTS):

1.  Account Creation for Use In Posting Articles
to Selected Article Directories

2.  Rewrite Related Article and Implement Keywords
to Article Directories

3.  Verify Article Acceptance

4.  Alexa Rank Improvement Analysis

5.  Backlinking to Related Blogs / Websites
6.  RSS Feed Submissions to RSS Feed Directories
7.  High Page Rank Backlinks

DELIVERABLE:

Backlink Improvement Report and High Page Rank Backlink(s)
Locations Verified.

TRACKING PROGRESS:

We can track the keyword rankings of all of your keywords, along with your traffic to your website and your bounce rate. The more keywords you have on page 1 the more target traffic your website will receive. The more target traffic your website recieves you should have a lower bounce rate, along with a longer average time on the site. At the end of each month (3 months) you will receive and easy to follow progress report to see improvements.

Total Estimated Cost
$750.00

Contact Jamie at 402.620.6233 for more information or to set-up an appointment today!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

New Iconography for 92 West

Omaha Web Design


The Power of Concept 

Symbols have been around for ages and (like it or not) we are surrounded by them.  92 West, in tandem with the launch of our new site, is developing iconography that represents each service and (our hope) is that these symbols will serve as a fast, visual method for expressing ideas and communicating information.  As designers, we create brands for many companies… but as artists, it’s hard to depict who we are and what we want to be.  

The process, as with any client, was to analyze our companies core beliefs, our business strategies and services and them apply them to a distinct icon that would be not only fun, but a direct link to our brand.  In the end we developed the above graphics which not only represent who we are, but also provide us focus on where we want to go.   Theses symbols, are a daily reminder of what we need to focus on to achieve our personal and business goals. 

I hope you enjoy them as much as we loved creating them. 

Troy Kadavy

Creative Director
92 West

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Holiday Card for American Games, Inc.

Omaha Web Design

92 West worked with American Games, Inc. to create a holiday card for the 2014 season.  We were able to create a After Effects editable video card utilizing 11 supplied photos and some basic messaging. As an added feature, we created a responsive e-mail that incorporated their video and an added link to the primary site (just in case anyone had issues viewing it).  Overall, a fun, quick and easy project for us and we’re happy that the client loved the end result!  

Happy Holiday’s from 92 West!

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Effective Copywriting

Omaha Web Design

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.

The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something to sign up, make a purchase, or something similar.

Think you don’t need to learn copywriting?

David Ogilvy, the father of modern advertising, addressed this in his book Ogilvy on Advertising. One of his copywriters told him that he had not read any books about advertising; he preferred to rely on his own intuition.

Ogilvy asked him: “Suppose your gallbladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where the gallbladder is, or someone who relies on his own intuition?” What distinguishes top experts from mediocre players is that the best know more. You can write better copy if you know more about it.

The Process Of Writing Great Copy

Everything is easier with the right process. If your approach to copywriting is “I’ll just try to be convincing”, you’re setting yourself up for failure.

You don’t even need to be a “natural writer” to come up with excellent copy, you just need the right process and some key principles about writing copy that sells.

The best processes are simple, as those are the ones you actually use. Here are the six steps of effective copywriting process:

1. Research: customer, product and competition.
2. Outline and guideposts.
3. Draft copy.
4. Conversion boost.
5. Revise, rearrange.
6. Test.

And now let’s get to the details:

Research: This is often the most time-intensive part of your copywriting. “You don’t stand a tinker’s chance of producing successful advertising unless you start doing your homework. I have always found this extremely tedious, but there is no way around it.”. – David Ogilvy.

You need to figure out why people buy the product, how they buy it, what they use it for, and what really matters to them. If you don’t have this figured out, you really can not write a copy that works. When it’s your own business that you’re writing copy for, things go much faster, of course, as you know the product and the competition.

GAUGE THE COMPETITION.

You need to be aware of your direct competition, how they present their product, and what claims they seem to be making. If you are not selling something unique, you are selling as much for your competition as you are selling for yourself. Being “like” others or choosing to be “one of the leading providers of” is a losing strategy.

Neuromarketing research tells us that differentiating our claims is the key to talking to the old brain, the decision making part of our brain. Our whole business identity should be different from the competition, and the claims we’re making about our product should stand out.

GET OUT OF THE OFFICE.

The answers are not in your office and you won’t have eureka-moments at brainstorming meetings. You have to interview people. Don’t waste time interviewing random people, you need to talk to your ideal customers and find out what’s on their minds.

Find out what they think about your kind of product, what language they use when they talk about it, what attributes are important to them, and what promises would most likely convince them to buy it. Pick the last 10 to 20 customers, and ask them these questions:

  • Who are you? What do you do? (customer profile).
  • What does our product help you do? (helps you understand how they use it, tells you words they use to describe our product).
  • Which parameters did you compare on different options? (which features matter).
  • What were the most important ones? (key pains to solve).
  • Which alternatives did you consider? (competitors we have to look at).
  • What made you choose our product? (our key advantage).
  • What were the biggest hesitations and doubts before the purchase? (things we have to address in the copy).
  • Were there questions you needed answers to, but couldn’t find any? (necessary information to provide).
  • What information would have helped you make the decision faster? (same as above).
  • In which words would you recommend it to somebody you know? (words they use to describe our product).

Take note of the exact wording they use. Your copy needs to match the conversation in your customer’s mind. If you talk about “scribing devices” and he needs a pen, there’s a mismatch.

My point is that when customers see the product described in words they have in their mind already, then you’ve got their attention.

Outline And Guideposts

Next step: write the outline. Guideposts are the markers that help you write the content.

Writing an outline usually only takes a few minutes and provides a road map for the rest of the project. It allows you to complete the work faster and ensures that you stick to the flow. The outline structure will depend on the page you’re writing the copy for. The main pages you need a well thought-out copy in place are your home page and product pages. Here are outline templates I personally use, and you can copy them. I’ve tweaked and tested them over the years, and this model works the best for me.

Home Page

Your home page copy structure depends a lot on your business. A nail salon would have a different approach from an e-commerce store; a website selling mobile app design courses is different from a hosting company. It’s basically impossible for me to give you an outline template for your home page.

What IS universal is the value proposition Every home page needs one (unless you’re a very well-known brand).

A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. The value proposition is usually a block of text with a visual. There is no one right way to go about it, but I suggest you start with the following formula:.

Headline: What is the end-benefit you’re offering, in one short sentence. Can mention the product and/or the customer. Attention grabber.

Sub-headline or a two-to-three sentence paragraph: A specific explanation of what you do/offer, for whom, and why is it. useful.

Bullet points: List the key benefits or features. Here’s a list of useful value proposition examples4 you can check out.

PRODUCT PAGE COPY OUTLINE.

Product page is where you sell the value of your product and where the user takes action (adds to cart, sign up, makes a purchase, etc.).

1. Name of the product.
2. Value proposition: what’s the end-benefit of this product and who is it for?
3. Specific and clear overview of what the product does and why is that good (features and benefits).
4. What’s the pain that it solves? Description of the problem.
5. List of everything in the product (e.g. curriculum of the course, list of every item in the package, etc.).
6. Technical information: parameters, what do you get and how does it work?
7. Objection handling. Make a list of all possible FUDs (fears, uncertainties, doubts) and address them.
8. Bonuses (what you get on top of the offer).
9. Money-back guarantee (+ return policy).
10. Price.
11. Call to action.
12. Expectation setting: what happens after you buy?

What you now have in place is like a skeleton. Next step would be to start writing the draft version of the copy by filling in the blanks.

Draft Copy

Start filling in the blanks in the template above, and keep these points in mind for the style of your writing.

AVOID JARGON AND BLAND ADVERTISING.

The goal of the copy is to connect with the reader, and guide them towards an action. 

“Human relationships are about communicating. Business jargon should be banished in favor of simple English. Simplicity is a sign of truth and a criterion of beauty. Complexity can be a way of hiding the truth” – Helena Rubinstein.

Using complicated, fancy words does not make you seem any smarter or your solution any better it just turns everybody off. Who wants to read something that doesn’t feel like it’s written for them? Talk to people like a real human. If you wouldn’t use a phrase on your website in a conversation with a customer, then don’t use it.

In addition to fancy words, avoid meaningless phrases. What do “on-demand marketing software”, “integrated solutions” or “flexible platform” really mean anyway?

Or useless phrases like “changing the way X is done”, “paradigm shifting …” or “exceeding customer expectations” stop the nonsense.

These bland phrases have long lost any meaning, and you will just waste precious attention time. You can see a list of the top 100 most overused buzzwords and marketing speak in press releases here. Another thing to avoidâ superlatives and hype. Saying things like “the best”, “world leader”, “once-in-a-lifetime opportunity” will just ruin your integrity. People don’t believe such claims anyway (even if they’re true).

Writing great copy is a skill you have to learn just like anything else. Use the outline and the tips to get started on the right track. Stephen King, the famous writer, said that if you want to be a writer, you must do two things above all others: read a lot and write a lot. I believe the same goes for writing great copy. 

The best Web copy is not the one that uses sophisticated persuasion and mind manipulation techniques. The best copy provides full information about the product, its benefits, and makes it clear whether it’s the right one for the user.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency