Crane Connection, LLC approached 92 West to create a website that utilized a content management system, flash and video elements, displayed banner advertisements and also allowed crane buyers, sellers and manufacturers to meet and put their equipment online so that they may better move their inventory.
The site took three months to develop and is still in the process of improvements as I type currently. We’re incorporating an e-mail marketing tool, a blog for crane industry events / information, RSS feeds for various sections of the website and are implementing a google adwords campaign to generate awareness.
Future updates will also include a members section that will have information on how to optimize their own website’s search engine optimization.
The logo and identity of the site / company was also developed by 92 West; my advertising and marketing company. All in all I think the site will be a great success and I’ll be involved in future marketing efforts with them.
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