Learn Digital Photography Now – The Power of Black and White Photography

Omaha Web Design

It is said that everything comes around full circle, creating a cycle. This is most certainly the case with reemergence of blank and white photography onto the scene. Why is black and white photography becoming en vogue again in a world that so emphasizes color? Despite the incredible popularity of digital photography in general, and creation of color images in particular, there will always be room for black and white.

Over the past few years, we seem a movement back to the classics, yet combining the technology of today. More and more modern movies are being filmed in black and white. Magazines are incorporating black and white ads into their publications. It is even common for the high end art galleries to have featured exhibits all in black and white. This movement is due to the artistic and emotional qualities that are just not capable to capture using color photography.

The most notable quality of black and white photography is its ability for emotional power. What might be a simple shot can take on a new appeal for a viewer when seen a different way. That is why black and white photography has a tendency to make photos look more like works of art. It transforms a dingy or overcast look into a striking photo evoking emotion while producing a clean, crisp look. Try incorporating black and white into your portfolio to help expand your range of artistic style.

Black and white has the ability to focus the attention to the emotional center of the photograph. The human face provides a great subject for black and white photography. A small lift of the chin or a look forward with the eyes can all change the emotion of the piece. the vast range of expression a person carries is endless. The smoothness of a child's cheek, the wisdom in another's wrinkles all have a story to tell in a photograph.

Black and white almost always invites the viewer to want to know about the story behind the picture. If it's a landscape, "What happened here?" is the question that often springs to the mind of the viewer and the longer they gaze at the photo, the more their imagination fills in the details. If you are viewing the face of a serene or melancholy girl, it is almost impossible not to wonder what she is dreaming about or what of life's issues is weighing on her mind.

While emotional power and invoking the search for meaning makes for compelling reasons to incorporate black and white photography into one's portfolio alone, the romance of the genre is most certainly another. Black-and-white photography speaks to the simplicity and elegance that love often is. It has the ability to capture the thread of emotion and passion that touches the heart. A picture that might be considered lewd by the harshness of color, becomes an art form in the more humble shadings of black and white. Try surrounds that comprise moisture or water such as the beach, or the rain, or even the dew drops of early morning to bring about feelings of sensuality to the viewer.

Experiment with black and white and ask friends and family their opinions to learn how to master the mixture but powerful artistic effects that black and white can bring. The digital camera has brought about in a whole new generation of black and white photography. More and more, black and white photography is being thought as an option for all types of occasions.

If you have not started to experiment with black and white shots, it's worth the time to learn how to capture the powerful images this type of photography can make possible. Along with the creative use of light and framing, black and white gives itself well to editing that you can do with Photoshop to bring out the emotional center of each shot. Before long, you may actually find your self seeing black and white shots in a color world. Your awareness of what will make a great moment in this format will become acute and you will be ready to capture those moments spontaneously, which is always the best kind of photography.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Dan Feildman

Practical Tips for Creating Cool WordPress Websites

Omaha Web Design

If you are looking for a website which is a complete content management system and has plugins for social media, then WordPress would be a good choice. Initially a tool for bloggers, WordPress has seen continous growth and today it is used broadly as a content management system. Various developers of the open source community have contributed towards its development and today it is much more than just a tool for bloggers.

WordPress development is quite simple as there are a variety of templates and themes available to choose from. You can modify these templates as per your business requirement.

Here are a few practical tips for creating WordPress websites that are creative as well as user – friendly.

While creating a website, users do not want it to be slow. There are many factors that make the loading of a web page slow. The template theme that you have chosen, the plugins that you are using and the code design are few of the factors that contribute to the speed with which the web page loads. It is advisable to choose a design that has been optimized for the desktop, the tablet and mobile device. Responsive designs ensure that all pages have the same URL.

WordPress offers a large number of plugins. Before installing a plugin you need to ask yourself "Is the plugin really required?" Most of the performance issues in websites are due to plugins and you should install a plugin only if it is necessary.

Too many images on your webpage also cause the webpage to load slowly. You can optimize your images using Photoshop or other applications. Convert them to PNG before uploading them to the website.

While choosing the theme for your website, keep the user or customer in mind and choose the theme accordingly. The interface that you create should fit the needs of the end – user. Talking to users always helps, as novice users may give you inputs which you may have been taking for granted.

Building websites that take into account all the above factors can be quite intimidating and you need to have knowledge and experience while building large websites.

If you are new to WordPress you can take advice from WordPress development companies who offer development services and can help you choose the right theme, template and plugins. The WordPress professionals can provide you with the right choices you need to make so that your website is optimized and user- friendly.

Many companies offer WordPress development services which are affordable and reasonable. By hiring such companies, you get the required expertise suitable for your business. You can also use their support after deployment in case you require further enhancements or improvements to your website.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Bhatt Digant

The Best Graphic Design Laptops

Omaha Web Design

If you're a graphic designer, then you might be wondering what the best laptop for graphic design is. This is a question that can be easily answered when you take a look at the laptops hardware, rather than the software installed. The hardware will influence how well the laptop performs when running software programs.

Plenty of people tend to choose either Apple or Dell when it comes to notebooks, due to strong brand awareness. They usually employ a lot of marketing strategies which make it clear that you will not ever regret choosing one of their products. These two brands are known pretty much anywhere you look as the top manufacturers for all things laptop related.

If we're talking about laptops for graphic design, then we should not ignore these two brands either since their products usually integrate the best in the tech world, and the models they bring out on a regular basis will have the latest processor model, along with more RAM than the previous model and a better graphics card.

Let's take a look at a few of the things that actually matter for graphic designers:

Screen Size and Resolution

When you choose a laptop, make sure you understand this spec. The screen resolution if the amount of actual pixels the laptop can output on the screen, and it will not necessarily have to do with the actual screen size itself. There are certain ultra-portable laptop models with small screens but high resolutions. This does not mean you should settle for a small screen laptop for your design work. A 13 inch laptop may be attractive at first sight, and it might bring a lot of portability to the table, but it gets harder to do any editing on such a small screen.

Your aim should be at a laptop which carries a screen that's at least 15.4 inches in diagonal screen size. Also, the pixel density, or DPI should be high. There are new laptop models which can output Full HD resolutions even on a standard 15.4inch screen.

Before you buy the thing, make sure you test it out. This means doing an actual resolution test and see which resolution works best for you. These newer notebooks are capable of decent resolutions and it would be wise to take your time and go through them.

You should open up several programs, like Adobe Photoshop or Illustrator and see how the overall layout of the software fits into the screen, how large the editing space really is and if the edited image is sharp enough for you to work with. After several tries, you should come to a point where you find a laptop that's just perfect for the work you intend to do.

If there's a laptop you might like, like one of those MacBook Air which is rather small both in resolution output and the screen size itself, it's a good idea to get a monitor which you can use to extend the current laptop desktop, so you can store all the toolbars and dockers on your laptop screen and do the editing work on the big monitor where you can see it better.

System memory or RAM

The system memory is another critical factor to look for when you're picking a laptop for graphic design work. Graphic design programs tend to use a lot of RAM and that can lead to poor system performance if the laptop is not prepared for such a task. The more RAM your laptop has, the better it will run in the grand scheme of things. A lot of RAM means the added ability to run several design programs at once and easily switch between them. The amount of system memory installed will also affect pretty much anything else you might be running on your computer, from movies, games, browsing or actual office work.

Now I know a lot of graphic designers and they tend to run a lot of programs all at once. Of course, their computers are configured with a ton of system memory which makes it easier for the computer to handle running Photoshop, Illustrator and other vector graphic design programs all at once. The thing to remember here is that the amount of system memory directly impacts overall system performance.

Your aim should be in the 4GB range minimum, and that's just for starters. If you're on a budget, this is your starting point and you should plan to add more memory modules in the future.

If you want to heavily multitask and run several programs besides the graphic design ones, you should think about laptops with about 8GB of RAM installed. Several laptops available in the current market allow you to purchase the standard model, with about 4GB of RAM but they include the possibility of adding more via the open memory slots available.

Now if you go for an Apple laptop, you might want to take into account the extra charge you might come across if you intend to upgrade your current model with more RAM. Some vendors do this, and they charge extra if you want to upgrade your laptop. If you do not mind getting your hands dirty, you should try to get the RAM modules online and install them yourself, rather than pay extra for really easy screwdriver work.

Laptop CPU – Central Processing Unit – Processor

The CPU, or processor in the laptop is the part that makes all the calculations. It's an essential piece of vector based design programs, where there are a lot of parameters to take into account. A decent CPU should be another thing on your list of things which make up the best laptop for graphic design.

There are several possible choices to be made here. A good starting point is to aim for laptops carrying at least a dual-core processor. This will allow you to run applications a lot better so you will not suffer from system halts or sloppy operation.

If you opt for a laptop with a quad-core processor, you should have no trouble running pretty much any graphic design program out there.

Just remember – more cores means better laptop performance.

Graphics or Video Card

If you really want the best laptop for graphic design, you will most likely never choose one which comes with an integrated graphics card. This is because integrated GPUs (Graphics Processing Unit) uses the available RAM to output the image on the screen, whereas a dedicated graphics card has its own RAM, or VRAM.

You can lose a lot of RAM if your laptop has an integrated GPU, and system memory is very important in graphic design laptops.

Such systems will run slower since they will split up the available RAM for running the actual programs and the integrated graphics card. This should be another item on your list – get a laptop which has a dedicated graphics card.

Now if you were a gamer, you would be concerned with the type of graphics card installed, since this is an important aspect in gaming laptops. But since the laptop will be used for graphic design work, a mid-range video card will do just fine. If your work lies doing 3D graphics work as well, then a high-end graphics card is needed as well.

Current laptops in this niche have good graphics cards with about 1-2GB of dedicated memory. These are good for both graphics design and a bit of gaming as well when you're not in the mood for work.

If you do intend to play a lot of games, or start doing 3D modeling and renders, then you should take a look at Alienware laptops or the Republic of Gamers series from Asus, since these are configured to play the latest games at the highest possible visual settings.

Laptops for graphic design will carry a dedicated graphics card which has its own memory or VRAM.

Portability – This is what you sacrifice

If you think you'll be buying a very portable laptop then you might be mistaken.

The best laptops for graphic design have a lot of powerful components installed and this might make it a bit hard for the laptop battery to last more than a couple of hours. You sacrifice portability for performance when you choose a laptop for this type of work, but it's well worth it.

In conclusion

The best laptops for graphic design are configured with a decent-sized screen which allows a good native resolution so you can fit in all those toolbars, dockers and still have enough screen left for the image that's being edited. Also, there's a hefty amount of RAM installed, a dedicated graphics card and at least a dual-core processor, if not a quad-core.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Emanuel Bucsa

Photographic and Fine Art Printing

Omaha Web Design

Thinking of having your favorite photograph or computer generated image printed in large format with the intent of having it displayed for all to admire your creative work?

Here are a few simple guidelines to ensure that you get the best possible print quality.

First let's start with the actual image, for optimum quality this should be around 150-300dpi at 100%, the higher the better. So let say that you require an image that is 300dpi at A1 size (841w x 594h mm), if you were to open this file in Adobe Photoshop you would see that the file size would be 199.4MB and at 150 dpi it would be 49.9 MB, so as you can see the files required can be huge.

Many of today's high end digital cameras are quite capable of capturing images that can be printed up to and over A1 in size, especially the new 24 megapixel cameras currently available, this size & higher will eventually become a standard feature even in the smaller compact cameras which most people tend to use nowdays.

If you are using Adobe Photoshop you can assign a different color profile to your image such as the Adobe RGB or the sRGB color spaces, as you do this you will see the colors on screen shift slightly as they are mapped to the new color space. With the Adobe RGB profile colors will look more tailored, more vivid while the sRGB tends to look more natural, which profile you use is really a matter of personal choice and how you would like your finished print to appear.

Another important feature to ensure that your image will print just like it looks on your computer monitor is to use the "Proof Colors" option in Photoshop, when you use this option you will again see the colors shift slightly as they are mapped to the nearest printable color, to use this feature you would need an icc color profile of the output device (the printer), if your preferred print company are using a fully calibrated workflow then they will be able to email you an icc color profile which is a small file containing the print characteristics of their printers.

Printers are calibrated using a device called a spectrophotometer and some of the high end printers will have these devices built into them. The calibration process consists of first linearizing the printer by printing a density pattern, this pattern is then read by the spectrophotometer to ensure that the printer prints the correct density of ink from 0-100%. Once the printer is "linearized" a color profile needs to be created for a particular paper / ink combination. This is done by printing a color reference target which is once again read by the spectrophotometer, this information is then used by color profiling software to create a color icc profile of the printer and which can be used by Adobe Photoshop and other software to show how an image will print.

If a printing company is not using a color calibrated system and are just using the standard windows printer drivers (which many do) then this will lead to unpredictable color and the final print not matching the screen image, this workflow of course also relations on the computer monitors (both yours and heads) being calibrated in the first place, Google "how to calibrate my monitor" to see how this is done.

So you have gone to all the hard work of getting your image ready for print, the next option is to select the paper type, you should print onto a standard photo quality paper or onto one of the more expensive fine art papers.

While a standard photo gloss paper will produce lovely looking prints and are fine for general use you might want to take other factors into consideration such as how long do I want the print to last for and will it look as good in a few years as it does the day it was printed. If these are important factors then having your image printed onto a high quality fine art paper is highly recommended.

So what is the main difference between standard papers & high quality fine art paper, in one word "acid", it is the natural acid content in paper that over time causes it to yellow, curl, turn brittle & crack sometimes in less than one year.

Fine art papers such as Photo Rag by Hahnemuhle are made from 100% cotton fibers & are acid free, this means that they are archival quality papers and is the reason why galleries, museums and professional photographers use these papers for prints that will last. They also have the look and feel of an extremely high quality print.

While fine art papers can cost around three times the price of standard paper it's a price worth paying forpecially if the print is something you want to treasure for many years to come and you want it to look exactly the same as the day it was printed .

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Chris Wesoly

Creating Mini Photo Books

Omaha Web Design

There is a story behind every photograph. It is one way of going back to those days in the past which are very memorable like when your first child was born, when your only son had his first steps, when your parents reached their golden wedding anniversary or the last family reunion you attended. With the birth of digital photography, capturing moments shared with family or friends has been a lot easier and way better especially with the use of the gadgets like those latest smartphones out in the market or the high end DSLR (digital single-lens reflex) camera you have. Nowadays, some people mostly use these gadgets for an easy way of uploading and sharing their pictures in different social media sites.

When photos are shared in social media sites, it generates a lot of comments and likes from close friends, relatives or acquentions. This digital way of viewing taken photos is different from leafing through and looking at them in family photo books. In this way one would be able to share what the background of the photos convey.

Photo books software, is the perfect tool for you, if you are looking for awesome digital photography and looking into fantastic photo printouts. If you have photos with high resolution taken from your digital cameras, you can actually do some editing on these images and might as well have a few photo layouts done. Once finished, you can use the software to come up with interesting photo books.

Having Photoshop skills is great but even without this one can successfully make photo books. Aside from the tools needed, it just takes a little creativity, an artistic eye, and a mindset to be able to make one.

Photos with high resolution are essential to come up with a clearly printed end product. This is the reason why it is best to have these kinds of photos. For images with lower quality though or lower resolution, experts in the field, utilize a certain software that fixes such issue.

In terms of the layout part, be very mindful of it. Not being cautious may result in unnecessary cut offs. Also if you wish to add text to your designs, check if all the words are spelled correctly before printing them. You may use word processing software to double check if you got the words spelled out correctly.

Lastly, proofread what you have done to check for errors, if there are none, then you're good to go.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Lissa B Kramer

Scrapbook Page Ideas – How To Create An Out of Bounds Layout

Omaha Web Design

Creating an Out of Bounds layout can really make your scrapbook page ideas POP! and be more exciting to the eye.

The basic idea of ??an Out of Bounds or OOB (if you follow the scrapbooking forums) layout is by making part of a photograph stand outside a frame.

Here's my simple technique for creating you own Out of Bounds scrapbook page layouts.

  • First of all choose a photograph that has a main focal point like a head and shoulder portrait.
  • Open up your scrapbooking software program. I use Photoshop but most of the software packages out there can achieve the same results by adapting these steps to suit.
  • To begin you'll need a background paper, a frame and at least one photograph.
  • Place the frame above the background as a separate layer. Then underneath the frame add your photo also as a separate layer.
  • To clarify you should now have a background paper, a photograph and a frame.
  • You'll need to resize the frame or the photo so that the frame is smaller than the photograph.
  • Position the frame so that part of the photo layer is outside the edge of the frame. This is going to help achieve your "out of bounds" scrapbook page layout .
  • Create a layer mask on the frame layer and start removing the edge of the frame where you want the edge of the photo to pop out.
  • You'll also need to add a layer mask to the photo layer so that you can remove the surrounding area.

And that's it, once you have masked out the layers your photo should look like it's popping out of the frame.

I find a successful Out of Bounds layout will keep some of the original background inside the frame and adding a drop shadow to the photo layer really helps create a 3D effect.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Richard Pargerter

Animation Background Layout

Omaha Web Design

A background artist is involved in the process of animation. He is the one who establishes the style, colour and mood of scene, as characterised by the writer, artistic director, or client in the story. The work of artists is very creative and this creativity can be seen in motion pictures, television, video games and other forms of media.

In animation, the line drawing of the background for a scene is a background layout. It is not the finished background painted in color but just a sketch.

Background layouts are drawn from storyboards which define the action and perspective in the scene. The difference between a storyboard artist and a background artist is that a storyboard artist draws backgrounds in a rough, simplified style, but on the other hand background layout artists take them to the next level by defining the detail and perspective. The line work is just a part of the finished background.

A background designer has to visualize new locations when they are called for in a script and has to consider the action of the characters as well as the mood of the scene. These design drawings are given to the storyboard artists to show them what a place looks like. A lot of creativity is involved into making places that are made believable to the people in the world of the characters.

Backgrounds must support the narrative of the story, most importantly. Designers take into account things like the personal style of characters or the imaginary neighborhoods. Artists draw places that have history, like showing what has happened previously in a location, even if it never happened they design it to make it look like some event happened in that particular place. The artists can also show the history of a place long before the characters even existed.

A background designer has to do two things:

to design backgrounds for new scenery, and

to draw/paint those backgrounds for the final animation.

Some studios hire background artists who entirely paint the final backgrounds. And sometimes background painters also fill the role of a designer where they create new locations with some help from the art director. All background painters & designers follow a unique style based on the animation.

Each cartoon has its own unique style and the background designer needs to create places that can be real and that mixes into the cartoon’s artistic style.

There isn’t much of a difference between jobs for background painters, background artists, and background designers.

Background Artist Job

Many background artists use traditional methods such as painting or drawing to create backgrounds.

Artists may use digital media such as Adobe Photoshop to produce desired backgrounds for the story.

A background artist needs details and in order to do that he communicates with the artistic director, director, editor or writers from time to time in order to establish idea of what the desired background should be like.

They may involve painting primarily background keys or the establishing shot for more definition.

Has to seek final approval for background images.

A background artist has to work within tight deadlines and budgetary controls.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by SA Azad

Graphic Design Programs

Omaha Web Design

The dictionary describes graphic designing as an arrangement of typography and images to communicate a message, feeling, opinion, thought, or idea. Graphic designing is practiced in numerous fields and media, which include all segments of print media, the World Wide Web, motion pictures and even for branding. In recent times with the advancements in graphic designing technologies and with its increasing applications, it is turning out to be a lucrative and satisfying career option.

A different knowledge of designing is required for different applications of designing. For instance to take up a graphic designing profession in print media knowledge of software such CorelDraw, Photoshop and PageMaker is essential. Various programs are available covering all segments of graphic designing. Graphic designing programs can be classified as a bachelor’s course that has extensive programs; most often, the degree is affiliated with some university. Many graphic design programs are even titled as diploma courses. Typically, these courses have a shorter duration than the degree but cover many subjects. On the other hand, an associate degree can be very useful to get some additional knowledge on a particular art of graphic designing, whereas a certificate course is ideal for individuals who are taking up the art just as a hobby or out of curiosity.

A graphic designing program, to get expertise in the print media, covers designing software such as Corel Draw, Photoshop, and PageMaker. Besides most bachelor programs also include critical business courses such as critical thinking, logic communication and general management. A bachelors program also includes animation programs and even web-based designing modules. Such programs prepare students for an entry-level position graphic artist. If such courses are taken along with photography then they can work wonders. On the other hand, a graphic program in motion pictures includes learning how to create 2D and 3D characters and understanding the psychology and physics of human emotions. Moreover, these programs provide a student with all the expertise needed in the field of animation and special effects. Web-based graphic designing programs are designed to give students in-depth knowledge of website design, as well as knowledge of search engine optimization methods.

Today, computers are involved in every commercial field, which has drawing, or designing, thus these graphic programs can be of great help to make it the best.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Marcus Peterson

Using Photoshop's Magic Wand Tool

Omaha Web Design

Photoshop as many people know is one of the most popular graphic editing programs on the planet. Millions of people are using Photoshop techniques to give a professional touch to their works and make them look outstanding. That is if they know how to use Photoshop.

If you do not know how to use the Magic Wand tool, then rest assured as you will soon find out how to deal with it. Using it you will be able to select different areas of your image which later on can be cropped edited or copied. You might say that there are other such tools out there but those tools generally require you to trace down the areas you wish to edit, crop or copy with the mouse which is a very annoying and painstaking process. But using the magic wand you will be able to select those areas based on the color properties of each pixel.

To engage in using the tool you will have to select it while in Photoshop either by pressing the "W" key that stands for "wand" or by clicking it using your mouse. On top of that you will also have four methods which you will be able to use to control the wand. The first is tolerance, this can be set between 0 and 255 and it specifics how close you will want Photoshop to be the color you want.

Anti-aliasing will successfully have your edges smoothened out by having the color transition between background pixels and edge pixels softened out. Contiguous is an option that will let you select the pixels containing matching color info that is associated with the original selection. Sample all layers will use the info available from all the visible layers to select colors. This is especially useful for high contrast pictures and it will definitely make a difference.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Joy Packard

Digital Photography Course

Omaha Web Design

This article is a short photography course aimed at teaching you some of the basics of digital photography. Practice the photographic assignments to learn the techniques and ensure that you remember what you have learned.

1. Choosing a Neutral Background:

Choosing a good background can greatly enhance a picture. Try not to take photos in a cluttered room for example. Many a good photo has been ruined by an inappropriate background such as a kitchen with dirty dishes in the sink, or an unmade bed.

Take a look around your garden or house for a neutral background. A tree or plant with leaves is ideal, or if inside a neutral colored wall or closed curtains.

2. Blurring the Background:

If you have an SLR camera, or one which enables you to change the aperture and camera speed, then choosing a wide aperture setting will help to blur the background. If you have a zoom lens, shooting from a reasonably short distance will achieve the same effect.

If your camera does not allow you to change the aperture, then you could blur the background of the photo on your computer after using photo processing software such as Photoshop.

3. Take note of the lighting around you:

Natural lighting is optimal to capture the correct tone and warmth of the skin. It is therefore best to take photos outdoors or near a window when shooting during the day. When outdoors you should position the subject in a way that light from the sun hits it from the side. Taking a photo with the sun behind the subject results in shadows, and the opposite results in a over-exposure and burnt out colors.

Find somewhere in your garden or house where in addition to the background being neutral, the light is not overly harsh from the sun, or where natural light is coming through a window.

4. Framing:

Take note of how you are framing the subject. If you would like to center the subject then ensure that the camera is held at the correct angle and not slanted to either side. When taking photos of people (portraits) make sure you turn the camera on it's side so that you take the photo in "portrait" mode. Experiment with not centering the subject and having some "empty space" on the one side, especially if the background is attractive, ie a plant with leaves.

Find a subject and try taking photos of it by framing it differently each time. Also fill the frame with the subject and then take a photo from further away and see which effect you like best.

This can also be done after the photo has already been taken by cropping the photo in a photo processing software program like Photoshop. Try opening some existing photos and cropping them to make them look better or more interesting.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Sharon Olivier

Working With Animation, Video, Photography – Advanced – Part 1

Omaha Web Design

I. INTRODUCTION

Understanding Animation

A quick display of an image sequence, or animation, creates the appearance of movement. In Photoshop, you can generate animation from your images. You can create an animation by making slight changes to several images, and then adjusting the timing between their appearances. When you convert an image to HTML for display on a web page, slices become cells in an HTML table and animations become files in object folders.

Extending Photoshop Skills to Video

Photoshop Extended and Apple QuickTime® application can be used to play and modify video. Almost any Photoshop skill you can apply to images can be applied to video clips. And you don’t have to invest in sophisticated, expensive video camera equipment to shoot video. Just about any commonly available point-and-shoot digital camera has the capability to shoot video. (So get ready to harness your inner-Scorsese!)

Fine-Tuning Images with Camera Raw

Images that you take with your own digital camera can be tweaked using Adobe Bridge and the Camera Raw dialog box. You can use the Camera Raw dialog box to adjust images in RAW format (as well as those in JPG and TIFF formats) while preserving all the original image data.

II. CREATE AND PLAY BASIC ANIMATION

Understanding Animation

You can use nearly any type of graphics image to create interesting animation effects. You can move objects in your image or overlap them so that they blend into one another. Once you place the images that you want to animate in a fi le, you can determine how and when you want the animation to play.

Creating Animation on the Animation Panel

Remember that an animation is nothing more than a series of still images displayed rapidly to give the illusion of motion. The Animation panel displays a thumbnail of the animation image in each frame. A frame is an individual image that is used in animation. When you create a new frame on the Animation panel, you duplicate the current frame, and can then modify the duplicate frame as desired. The layers that are visible on the Layers panel appear in the selected frame, and thus, in the animation. Here’s all that’s involved in creating a simple animation:

â– Place images on layers in the fi le.

â– Hide all but one layer.

â– Duplicate the frame, turn off the displayed layer, and then turn on the layer you want to see.

Animating Images

If you look at the Layers panel in Figure below, you’ll see that there are images on two layers. The Animation panel contains two frames: one for each of the layers. When frame 1 is selected, the man appears in the image; when frame 2 is selected, the woman appears. When the animation is played, the images of the man and woman alternate.

Moving and Deleting Frames

To move a frame to a different spot, click the frame on the Animation panel, and drag it to a new location. To select contiguous frames, press and hold [Shift ], and then click the frames you want to include. To select noncontiguous frames, press and hold [Ctrl] (Win) or (Mac), and then click the frames you want to include. You can delete a frame by clicking it on the Animation panel, and then dragging it to the Deletes selected frames button on the Animation panel.

Looping the Animation

You can set the number of times the animation plays by clicking the Selects looping options list arrow on the Animation panel, and then clicking Once, 3 times, Forever, or Other. When you select Other, the Set Loop Count dialog box opens, where you can enter the loop number you want.

Previewing the Animation

When you’re ready to preview an animation, you have a few choices:

â– You can use the buttons on the bottom of the Animation panel. When you click the Plays animation button, the animation plays.

â– You can preview and test the animation in your browser by clicking the Preview the optimized image in a browser button in the Save for Web & Devices dialog box.

Converting Animation Frames to a Timeline

By default, the Animation panel displays frames, but you can change the panel so it shows a timeline. You change the display by clicking the Convert to timeline animation button in the lower-right corner of the Animation (Frames) panel. (Return to displaying frames by clicking the Convert to frame animation button when the timeline is displayed.) Figure below shows the Animation (Timeline) panel. As you drag the bars for each of the layers in the animation, the image updates to show the effect of your changes. By default, the Animation panel displays frames, but you can change the panel so it shows a timeline. You change the display by clicking the Convert to timeline animation button in the lower-right corner of the Animation (Frames) panel. (Return to displaying frames by clicking the Convert to frame animation button when the timeline is displayed.) Figure below shows the Animation (Timeline) panel. As you drag the bars for each of the layers in the animation, the image updates to show the effect of your changes.

Exporting to Zoomify

Using the Export to Zoomify feature, you can post your high-resolution images on the web so viewers can pan and zoom them in more detail. Using this feature, your image will download in the same time as an equivalent size JPEG file. Figure below shows the ZoomifyTM Export dialog box which you can open by clicking File on the Application bar, pointing to Export, and then clicking Zoomify.

Create and duplicate animation frames

1. Open any image from the drive and folder where you store your Data Files, then save it as Pretty Package.

2. Display the Motion workspace, then display the rulers in pixels.

3. Adjust the opacity setting of the Paper layer to 50% on the Layers panel.

4. Click the Duplicates selected frames button on the Animation panel.

A new Animation frame is created and is now the active frame.

5. Adjust the opacity setting of the Paper layer to 100%, then compare your screen to Figure below left.

6. Click on the Animation panel.

7. Click the Indicates layer visibility button on the Paper layer on the Layers panel to hide this layer.

8. Click on the Ribbons layer on the Layers panel to hide this layer.

9. Click the Bow layer to make it active. The content from the Bow layer appears in frame 3 of the Animation panel. See Figure below right.

Adjust animation frames

1. Set the opacity setting of the Bow layer to 50%.

2. Click the Duplicates selected frames button on the Animation panel, then adjust the opacity setting of the Bow layer to 100%.

3. Click on the Animation panel. You have now created five frames.

4. Click the Indicates layer visibility button on the Bow layer to hide it.

5. Click the Ribbons layer on the Layers panel to make it active, then click the Indicates layer visibility button on the Layers panel to display this layer.

6. Adjust the opacity setting to 50%.

7. Click on the Animation panel, then adjust the opacity setting of the Ribbons layer to 100%.

Play animation in the image and browser

1. Verify that Forever is selected in the Selects looping options menu, click the first frame in the Animation panel, then click the Plays animation button on the Animation panel. The Plays/stops animation button changes its

appearance depending on the current state of the animation. See Table 1 for a description of the buttons on the Animation panel.

2. Click the Stops animation button on the Animation panel. The animation stops, displaying the currently active frame.

3. Turn off the ruler display, then save your work.

4. Click File on the Application bar, click Save for Web & Devices, then click the Preview the optimized image in a browser button, then compare your preview to Figure below.

TIP The first time you use this feature you may have to add a browser.

5. Close your browser, then click Cancel in the Save for Web & Devices dialog box.

III. ADD TWEENING AND FRAME DELAY

Understanding Tweening

To create animation, you assemble a series of frames, and then play them quickly to create the illusion of continuous motion. Each frame represents a major action point. Sometimes the variance of action between

the frames creates erratic or rough motion. To blend the motion in between the frames, you can tween your animation. Tweening adds frames that change the action in slight

increments from one frame to the next. The origin of this term predates computer animation, when an artist known as an in betweener hand-drew each frame that linked major action frames (at 24 frames per second!), and thus the term tweening was born.

Using Tweening on the Animation Panel

You can add tweening to a frame by clicking the Tweens animation frames button on the Animation panel, and then entering the number of in-between frames you want in the Tween dialog box. You can choose whether you want the tweening to affect all layers or just the selected layer, and if you want the image to change position, opacity, or effects. You can also specify the frame on which you want the tweening to start, and specify the number of frames to add in between the frames (you can add up to 999 frames in a single tween). Figure below shows a two-frame animation after four tween frames were added. The opacity of the man is 100% in the first frame and 0% in the last frame. Adding five tween frames causes the two images to blend into each other smoothly, or morph (metamorphose).

Understanding Frame Delays

When you create frames on the Animation panel, Photoshop automatically sets the frame delay, the length of time that each frame appears. You can set the delay time in whole or partial seconds by clicking the Selects frame delay time button below each frame. You can set the frame delay time you want for each frame, or you can select several frames and apply the same frame delay time to them.

Setting Frame Delays

To change the delay for a single frame, click a frame, click the Selects frame delay time button, and then click a length of time. To change the delay for contiguous frames, press and hold [Shift ], click the frames you want to include, and then click the Selects frame delay time button on any of the selected frames. To change the delay for noncontiguous frames, press and hold [Ctrl] (Win) or (Mac), click the frames you want to include, and then click the Selects frame delay time button on any of the selected frames.

Correcting Pixel Aspect Ratio in Video

This feature automatically corrects the ratio of pixels displayed for the monitor in use. Without this correction, pixels viewed in a 16:9 monitor (such as a widescreen TV) would look squashed in a 4:3 monitor (typical rectangular TV). You can assign a pixel aspect ratio to a document by clicking View on the Application bar, pointing to Pixel Aspect Ratio, and then selecting a pixel aspect ratio. (Unless you are using the image for video, Square is the recommended setting.) When you have selected a pixel aspect ratio, the Pixel Aspect Ratio Correction option will be checked on the View menu. Uncheck the Pixel Aspect Ratio Correction command to turn off the scaling correction and view the image as it looks on a computer (square pixel) monitor. Photoshop automatically converts and scales the image to the pixel aspect ratio of the non-square pixel document. Images brought in from Adobe Illustrator will also be properly scaled.

Tween animation frames

1. Click frame 3 on the Animation panel.

2. Click the Tweens animation frames button on the Animation panel.

3. Adjust the settings in your Tween dialog box so that they match those shown in Figure below left.

4. Click OK. Two additional frames are added after frame 3.

5. Click the Plays animation button on the Animation panel, then view the animation.

6. Click the Stops animation button on the Animation panel, then compare your panel to Figure below right, which now has eight frames.

Set frame delay

1. Click frame 2 on the Animation panel.

2. Click the Selects frame delay time button at the bottom of the selected frame.

3. Compare your frame delay menu to Figure below left, then click 0.5.

The frame delay for frame 2 changes from 0.2 to 0.5 seconds.

4. Click the Plays animation button on the Animation panel, then view the animation.

5. Click the Stops animation button on the Animation panel.

6. Open the Save for Web & Devices dialog box, then click the Preview the optimized image in a browser button.

7. Close your browser, then close the Save for Web & Devices dialog box.

8. Compare your screen to Figure below right, then save your work.

9. Close the image.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Ajay Kumar N

SEO Best Practices – Using Keywords In Your Images

Omaha Web Design

Websites include so many images of various shapes and sizes and are used for illustrations, backgrounds and many more reasons.

Why should you include your keywords in the name of an image?

Marketers often do not give any thought to the names that they give to the images used in their websites and so waste opportunities for including the images as part of the overall search engine optimization of the given website.

Many image names tend to be banner1.gif, or 00001a.jpg, or abc.png.

What should be done is to name the images by using one or more of the keywords for the page that the image will be included on.

If a page is about web design, then the images on the page should at least include web design in the images.

What the marketers forget quite often is that even now search engines allow you to search by "images", and also "videos" by using the image and video search options. Images are also shown in the regular search results.

Images and videos are therefore indexed by the search engines and represent yet another source of direct traffic to your website.

How do you name your images effectively?

To name your images effectively so that traffic to your website is boosted you should follow the convention illustrated below:

Keyword1-keyword2-keyword3-keyword4.jpg

Each keyword should be separated by a hyphen. There should be no spaces. The most important keywords are put first.

Examples of good image naming conventions

Imagine a jewelers shop from London has a website had a displayed a series of 10 images of sapphire rings on a product page for sapphire rings.

Each product image should have sapphire rings and the name of the jewelers shop included in the image name.

Examples

1) "sapphirerings-smiths-jewelers-london"

2) "sapphire-rings-jewelers-london"

3) "sapphire-rings-smithsjewellers-london"

Each of the above examples represents the many different ways you can include keywords in your image names, and without keyword stuffing.

The first example shows the most important keyword is put first, "sapphire rings", followed by the name of the jewelers, "smiths", followed by the keyword "jewelers" and finally the keyword "London"

The second example again puts "sapphire" and "rings" first but joined up followed by the keywords "jewelers" and "London"

The third example again puts "sapphire" and "rings" first but joined up followed by the keywords "smithsjewellers" and "London"

A note about image editing programs

Many image editing programs such as Photoshop, Paintshop Pro, and others tend to demand that images have a limited image name length so that images are compatible with browsers run on Windows or Mac platforms. The programs may truncate the image names.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Adam L Grannell

9 Great Android Photo Manipulation Apps to Surprise Your Friends

Omaha Web Design

1)PicsArt – Photo Studio – This app has a 4.7 rating out of 337,513 user reviews. PicsArt is said to be a combination of photoshop and instagram. With PicsArt, you can add photo effects such as stenciler, cartoonizer, sketcher, Orton, Lomo, vintage, cross process, HDR, fattal, pencil, Holgaart, contours, comic, watercolor, neon, old paper, gouache, pastel, red eye remover and many more! You can add drawing effects like sticker mode, callouts, artistic brushes and text styles!

You can directly share your great artwork with social networking sites such as Facebook, Picasa, Flickr, Dropbox, Foursquare, Tumblr, Blogger, and WordPress.

2)Pixlr-o-matic –This app has a 4.7 rating out of 69,846 user reviews. With this you can turn your photos into a vintage photo by adding a retro look. You can add more than 100 effects to your photos. The greatest feature of this is the randomizer feature, randomizer adds a random effect to your photo with a single touch. This saves the trouble of browsing and choosing from several photo effects.

3) Instagram –Instagram is undoubtedly the most downloaded photo manipulation App in the android market. It has a 4.6 rating out of 1,779,313 user reviews. With Instagram you can add many photo effects to your images and share it with your friends within Instagram photo stream. You can also follow your friend’s photo streams. Instagram effects makes your photos more vibrant and brings out the details of your images.

4) Cartoon Camera – With this fun app you can convert your photographs into cartoon. It has a 4.5 rating out of 98,919 user reviews. This app has 12 effects like Cartoon, Color Drawing, Sepia, White Strokes, Dark Strokes, Colored Edges, Pencil Sketches etc. with this app you can adjust edge sensitivity, auto focus, Adjustable color sensitivity / saturation, front camera, camera flash. This app installs in SD card and save your precious internal memory.

5) PhotoFunia – PhotoFunia is a very funny photo manipulation app to impress your friends with your imagination. PhotoFunia has many stock scenes and you can add your own face into that stock scenes. For example, you can add your own face in place of MonaLisa smile, a bodybuilders body, become a Superman by putting your face on Superman’s costume or become a cover page model of popular magazines. This app has a 4.5 rating with 61,529 user rating.

6) Little Photo -Little Photo is an excellent app for enhancing your photos for better brightness, contrast, exposure, skin smoothing, front camera etc. This app has a 4.5 rating with 41,389 user reviews. This is really a nice, easy-to-use photo editors within your android mobile phone. This is very lightweight and takes about 338K internal memory.

7) Photo Art – With PhotoArt you can apply 31 different colour styles to your images. This app has a .1 app rating out of 13.022 user reviews. You can apply sepia, grayscale, black&white, tint, colorize, mosaic, solarize, brightness/contrast, exposure, negative, thermal, posterize, saturate, blur, spread, emboss, noise, dilate, sharpen, erode, smear lines, smear circles, heatmap, smear squares, pixelize, edge detect, laplace, sobel, smear cross, solid color, flip and many more. You can apply these effects on the whole image or on part of the image.

8) FxCamera – This is another great app to apply photo effects. FxCamera has a 3.3 rating with 114,392 user reviews. You can add great effects like Instant-ToyCam, Fisheye, Symmetric, Poster etc. It cab also Auto enhance your photo very easily.

9) Camera360 Ultimate – This fantastic app has received one of TOP 100 technology products by PC World. This app has a 4.4 rating with 83,493 user reviews. You can add HDR, LOMO, Retro Effect, Dreamlike Effect, Art of Black and White, Back to 1839 and Night enhancement, Scenery Mode and Tilt-shift effects.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Rajib Kundu

Adobe Photoshop CS4 – Creative COW

Omaha Web Design

I came across an in depth article that details a lot of information regarding Adobe CS4, mostly about Photoshop CS4, Bridge CS4 and the launch date of the latest version of Adobe's Creative Suite.

To begin with, the launch of CS4 is estimated to be around the time of Adobe Max, which takes place November 16th-19th. Adobe Creative Suite product cycles are 18 months and since Adobe CS3 was released on April 16th, 2007 Adobe Max would mean 19 months since the last product release. Below are some features that may or may not be included in Adobe CS4.

Adobe Photoshop CS4: Codename: Adobe Stonehenge CS4 Extended. Stonehenge is the splash screen. 1. The User-Interface is similar to CS3 however there are some minor polishes that complete the look. 2. Support for "Extensions" is listed under the "Window" menu 3. The extension manager is in every CS4 application 3. "Kuler" which is an Intranet color pallet collaboration tool for sharing color swatches with others on your team. 4. Support for Flash (more on this later)

Adobe Panel Configurator 1.0 (Alpha Version): 1. Allows you to create your own Photoshop toolboxes. 2. You can choose from over 860+ commands, tools and application features and from there create your own toolboxes that work in any CS4 application 3. Supports Actions and Scripts 4. Support for SWF and Quicktime video files in toolboxes 6. You can export the toolbar file and re-open it in any CS4 application.

CS4 Suite New Features: 1. Flash SWF support across all applications 2. You can play SWF files in any app 3. A tool is being developed for creating flash content without any coding experience

Adobe Bridge CS4:

1. New User-Interface
2. Sidebar and search tool location similar to Mac OS Leopard
3. Navigation in folders similar to Windows Vista Explorer
4. Labels and star ratings are easier to access.
5. Filtered searches are now much faster even across thousands of images
6. List View in Bridge
7. Auto Photo Downloader to download photos from your camera is now easier and better than Bridge CS3
8. Improved slideshows using your spacebar
9. From Slideshow, press "r" and Adobe Camera Raw opens automatically.
10. Review Mode: (full screen review of photos) a. Just like a full screen version of Apple coverflow b. Loop tool built in c. The ability to open all, review, and drop photos out of view that you do not want and others stay full screen d. When leaving review mode the photos you kept are now selected in bridge. Ones you dropped are still there but not selected. e. You now have the ability to create photo-collections from within review mode

11. Collections are just like Playlists in iTunes. You have the ability to group photos. The location where photos are stored is not changed.
12. More sharing options a. Upload directly to FTP within Bridge b. Web gallery templates are easy and use the same templates available in Lightroom 2 c. Ability to create flash galleries with a few clicks and upload immediately d. Uses the Opera engine to render galleries within Bridge e. Photoshop Web Gallery is going away and being replaced by Bridge Web Gallery
13. Bridge CS4 Menus (in order left to right) File – Edit – View – Sttacks – Label – Tools – Window – Help

Adobe CS4 Applications are exactly the same as CS3 but the text in the icons is black instead of white.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by David Martin Peters

Color Models In Photoshop – What They Are And When To Use Them

Omaha Web Design

When you're working in Photoshop, it's important to understand that there are different color models and color modes available. This article aims to briefly explain the theory behind models in Photoshop and why you would choose one particular model over the other.

What is a color model?
A color model is simply a way to define color. A model describes how color will appear on the computer screen or on paper. Three of the most popular color models are:

  1. CMYK (Cyan, Magenta, Yellow, Black)
  2. RGB (Red, Green, Blue)
  3. Lab Color

Let's take a look at each of these in turn.

1. The CMYK model is used for print work and it describes colors based on their percentage of Cyan, Magenta, Yellow and Black. These four colors are used by commercial printers and bureaus and you may also find that your home printer uses these colors too. These four colors are needed to reproduce full color artwork in magazines, books and brochures. By combining Cyan, Magenta, Yellow and Black on paper in varying percentages, the illusion of lots of colors is created.

2. The RGB model is used when working with colors destined for TV screens or computer monitors. A value between 0 and 255 is assigned to each of the colors – Red, Green and Blue. So for example if you wanted to create a purely blue color, Red would have a value of 0, Green would have a value of 0 and Blue would have a value of 255 (pure blue). To create black, Red, Green and Blue would each have a value of 0 and to create white, each would have a value of 255.

In this situation, when we talk of "value" of color, we're referring to the strength of the colors in relation to each other.

3. The Lab color model is a slightly more complex beast. It is made up of three components – the lightning component (L) ranging from 0 to 100, the "a" component coming from the green-red axis in the Adobe Color Picker, and the "b" component which comes from the blue- yellow axis in the Adobe Color Picker. Both "a" and "b" can range from +127 to -128.

When Photoshop is converting from one model to another, it uses Lab as the intermediate color model.

So, after all that which model should you use?
If you know that your work is being sent to a commercial printer, then it's a good idea to start your document in CMYK mode. Otherwise it's safe to say that you can work in RGB for almost any other project. Even if you're printing at home on your own inkjet printer then RGB is the one to go for. For any screen-based work such as websites or web graphics or DVD's, you should always work in RGB. Your monitor works in displays in RGB so in terms of color, what you see is what you get. If you do need to convert from one color model to the other, it's just a matter of choosing Image> Mode and then picking the one you need.

Branding | Digital Marketing | Advertising Agency | Graphic Design
Web Design | Search Engine Optimization | Mobile Application Development



92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Jennifer Farley