Marketing Tips for Black Friday

Omaha Web Design

Why Focus on Holiday Marketing?

Marketers build trust with existing and potential users when they acknowledge current events and holidays. When brands are consistently active on social media, they increase brand exposure, attract new clients, build trust with existing ones, and continue to develop their own brand identities. For example, a simple Instagram post on National Puppy Day humanizes your brand—or a full marketing Christmas campaign can drive twice as many users. Paying attention to holidays and current events can only help your brand.

Black Friday Marketing

It goes without saying that Black Friday marketing is a huge deal. Companies that sell similar products are in competition with each other on this day. It all boils down to marketing, and who has the most attractive deal. This is why marketing focused on a specific product is crucial to stand out. Show consumers how your product can benefit their lives, and then explain your Black Friday discount.

The most effective way to visually market Black Friday is by showing authentic and real ways your product can benefit the lives of others. It’s also important to effectively communicate your Black Friday offer. If you simply want to participate in the conversation surrounding the holiday, authentic photos (or stock photos) of people shopping are good, too.

Hashtags for Black Friday 2019

Relevant hashtags can help your content get discovered during this holiday on social media. Some popular hashtags are: #BlackFriday #BlackFriday2019 #Shopping #HolidaySeason

Need help with your upcoming campaign?  Great!  It’s time to get started as we only have a few weeks left! Call (402) 620-2633 Now!

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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92 West | Strategically Creative

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Strategic Brand Refresh

Omaha Web Design

Refreshing your brand is one of the most important things you should do often. While at it, you need to remember that it takes more than just graphic design. Branding lets you define, maintain and convey the values of your company. It is the process that lets you show your customers what your company does, why they should care about you, and at the same time maintain a level of consistency that differentiates you from your competitors.

This means that you need to come up with the right strategies before you start a brand update process. Some of the factors you should include in your brand include:

Research

Most people underrate the role that research plays in brand refreshing. Start by talking to your senior management to find out what your brand is about as well as what sets you apart from your competitors. However, keep in mind that they may not be as honest because they are your employees. Their answers will, therefore, differ from the answers most likely to be given by your customers and other employees. Make sure you include third parties in the research process.

Use interviews and questionnaires to collect the necessary data to find out what your potential clients and customers think of you. This will help you determine the level of authenticity and credibility your brand has. If the answers given by the third parties are consistent with what your employees say and what you believe are your core values then you’ll know you’re on the right track. The research will also help you discover the perception of the market about your brand and understand the differences between the internal and external perspectives.

Competitive Analysis

The best way to stand out from your competitors is to know what they are doing and this can only be done through analysis. The analysis will help you delve into details instead of just the shallow factors and as such, put in a high level of competition. Some of the factors you’ll find out through competitive analysis include content marketing and thought leadership, value proposition, colors, fonts, styles and logos, website and online presence as well as key messages and tag lines

Key Messages and Positioning

After completing the analysis and have managed to identify the differentiating factors, you’ll have to create key messages that pinpoint the unique aspects of your brand. The messages have to be well crafted to show the position of your brand in the market. Make sure the messages resonate with your clients on different levels and that they cover all the important details about your brand. Things like what you do, why you do it, how it helps your customers and what makes you different shouldn’t miss. Try to connect with your customers emotionally through the messages to capture them wholly.

Updating Your Logo and Visual Identity

Looking different is just as important as sounding distinctive. The visual aspect of your brand should match the messaging aspect. Make sure your logo, color palette, font, style, texture, and images match to form a perfect blend. The logo rebrand doesn’t have to be a new concept, it has to be aligned with your needs. Focus on giving your current logo a “face-lift”. Change how it looks, how it feels and give it a fresh message. With a little creativity, you’ll be able to change part of the logo and still manage to make it look brand new.

Having the Right Standards

Once you’ve managed to synchronize your visual identity and other aspects of your brand, you should focus on setting standards for how the logo and those other aspects will be used. Create specific guidelines regarding the usage of the logo, including how it will be positioned, colors and margins that are to be used, and the size. Include guidelines on possible variations, whether horizontal or vertical or black or white, naming sure they depend on the usage and placement of logos. The standards will help you maintain consistency regarding the use of the logo within the company. It will also make it easy for your current and potential customers to recognize you. Make sure the guidelines are enforced strictly.

Communication

Conduct a communications audit to determine whether the changes are being implemented consistently. Create an inventory of how the company communicates with your customers whether it’s through emails, phone calls or proposals or your website. Find out how your logo is being used as well. This will allow you to find out your weak points and allow you to come up with changes that are more effective and therefore better. Come up with modifications that allow you to reach out to your customers faster to keep them engaged.

Implement

The final step is implementing all the steps above and rolling out the refreshed brand. This is the most important step and can determine whether the updated brand becomes successful or fails. If not done correctly, it could lead to massive failure which will mean that everything you have done to that point will go to waste. All the time, energy and resources you will have used will not make sense unless you build the right momentum with the launch of the brand. Make sure you generate excitement from the customers as well as your employees.

Come up with ideas that will make the roll-out unique but captivating and try to make it the same as the amount of re-branding that has been done. For instance, if you’ve made a lot of changes that almost makes the brand look completely new, you should try a launch that is just as big. Consider having the launch in different phases to create more impact. However, if the changes are minimal and the brand looks almost the same, you can have a simple launch. It depends on your preference as well but doesn’t forget that your customers are very important and the brand is about them.

Talk to your employees, potential customers as well as current clients about what inspired the change and what the process was like. Don’t forget to mention what the new brand is about.

Go beyond the logo and the essential exercise in graphic design. Your brand is received at every point of contact and should be reviewed from all angles. 

Your main objective is creating a powerful brand that makes your company stand out from the rest. At 92 West we understand this and that’s why we are here to help you. We are a company that can help you refresh your brand and become at the top of your niche. We can give you advertising layouts, multimedia and digital integration among others. We also ensure that your visual system is fully customized together with touch-points that ensure you show your unique qualities that make you different from the rest.

Call us today at 402.620.2633 or request an appointment now.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

Best Omaha Web Design Agency

Capture Leads with Google Adwords Latest Ad Extension

Omaha Web Design

As a business owner, you need to keep up with the latest trends that can improve your business. Such trends can help you get new leads and convert those leads into loyal customers. One of the new techniques is the new ad extension by Google which is expected to allow users to attain leads from their ad campaigns. The new extension will allow those searching will be able to submit their information when asking for information from Google Search ads. It is currently being beta tested by Google.

How the Google Ads Extension Works

A lead extension usually functions the same way a promotion lead does. The latter usually has an icon on a call to action box that users press when they are selecting the promotions. The lead extensions will follow a similar direction but with a clipboard instead. When done choosing the campaigns, you’ll be able to press the call to action section after which you’ll have to key in an extended text. The text which is 30 characters or less will then bring up another display.

That will allow you to create a lead form. You’ll include details about your business such as the name and a short description. A headline section is also available but the description has to be short, up to 200 characters. The information you’re allowed to collect include a name, email address, physical address code, and a phone number. The header section of the form also has space for images that allows you to put in your logo. A link to your privacy policy must also be attached, and you’ll have to accept the terms and conditions set by Google as an advertiser.

The last page of the submission is customizable. You’ll, therefore, have a chance to edit the information you want your customers to see. You’ll also add a call to action by putting in “download” or “visit website”. The data collected from the extension will be submitted to your customer management system through a webhook. This will allow you to get the data in real-time.

Why it’s important

Lead extensions are not only easy to use but they can also help you get more leads through your search ads. You just need to monitor the leads closely to ensure they are of high quality. You also need to be careful about how you co cert those leads to ensure profitability on your end.

Although this is believed to be a new development from Google, it’s not the first time Google is trying out the technique. They already tried getting leads from search ads in 2010 but at that time it was called “contact form extensions”. Advertisers got their leads through their emails but the process never progressed out of the beta testing stage. One year later Google tried again by trying what they called “cost per lead ads”. Users could submit their phone numbers or email addresses from the ads to obtain more information. It didn’t make it out of alpha.

To some people, the limited description allowed in the lead form extensions is a disadvantage. However, the use of a webhook makes the whole thing better. It makes the transfer of lead data into the CRM systems smoother and more efficient. The option also caters to mobile users.

Lead form eligibility

To create and use a lead form extension on Search, your account must be in a non-sensitive vertical or sub-vertical. Some sensitive verticals and sub-verticals are not eligible for lead form extensions. Learn more about lead form requirements.

Instructions

How to create a lead form extension in a new Search campaign

  1. Sign into your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button, and then select New campaign.
  4. In the goals section, select Leads.
  5. Under “Campaign type,” select Search.
  6. Click Continue.
  7. Enter your campaign settings.
  8. In the “Ad extensions” list, select Lead form extension.
  9. If this is the first time you create a lead form extension, review and accept the terms of service for this feature.
  10. Create the extension, by selecting the extension call-to-action and entering your extension text.

The call-to-action will be automatically translated to the user’s device language but not the extension text.

  1. Create the lead form:

1. Enter the headline, business name and description

2. Choose what information you want to ask for.

You’ll need to select at least one option to continue.

3. Enter the URL to your privacy policy.

  1. Create the form submission message:

1. Enter the headline and description text.

2. If you want, you can select an available call-to-action for your users on the submission page.

  1. Once completed, click Save.

92 west for your business needs

Although you can do most of the work by yourself, you still need help from professionals whose main purpose is to help businesses like yours grow. 92 West is such a company that is dedicated and well equipped to help your business succeed. We are passionate about creating and developing ideas that will make your enterprise thrive. We always make sure we understand your objectives and goals then use our innovative tools to take your brand to higher levels.

Our expertise is broad, thanks to our professional team. We not only have the skills to handle branding, but also digital marketing and web design. This makes us perfect for businesses that are starting up as well as those that are already running. Our focus is on using new ideas and techniques to grow businesses. Since the lead extension form from Google is a new idea, we are the perfect people to help you. Our services together with innovations such as what Google is bringing are the perfect combination for your growth.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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omaha web design + search engine optimization + mobile apps



92 West | Strategically Creative

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What Are Web Designing and Web Development?

Omaha Web Design

In web business, many times you will face clients approaching you and asking you to design their websites. But when they tell you their requirement, you will come to know that it's not just designing work, it also includes development work. Most of people think that the terms web designing and web development are the same. But the fact is that these two phrases have different meaning. Now here I will show these two terms vary from each other.

Web Design
Let's get started with the web designing first. Now basically it is website designing, it is creating a web page which includes colors and graphics. In simple words, it can be called making a sketch by using colors. It's just what we do paper, but here we are doing it on computers. Web Designing is related to look and feel of the website or graphical representation of the web page.

The person who does the designing part of the website is called web designer. He is the one who creates the visual appearance of the website. It is designed according to the needs of the customer and his business. Different colors, images and graphics are used to make the website appealing. Adobe Photoshop is the widespread framework which is used by designers to make the web page. In order to display the design over the internet, HTML (HyperText Markup Language) of the design is done. When it's just the design with HTML, these sites are static websites.

Web Development
Now, let's move on to web development. It is creating the functionality of web pages or constructing the back-end of the website, which is done through programming. Interaction between different pages, working of website is the web development part.

There are different languages ??used to develop the website like PHP, ASP and ASP.NET. Some scripting languages ??are also used like JavaScript. Database design and development is also included in web development. Database is the place where data from website is stored and from where the data comes on the website. These websites are called dynamic websites or database driven websites. The back-end or administrator side of the website is not viewed by the users. The owner or administrator of the website can view by logging in with user name and password. The person who does work is called Web Developer or Web Programmer. He only takes cares, how the website is going to function when user open it.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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Source by Pranav Thakker

Roots of PDF Format

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Electronic document format is what Portable Document format all about and it is the product of Adobe Systems. At first, the format had been introduced to be used by the US authorities so that they could store and save documents however now even general public has an access to make use of it. To share data or send information electronically over the Net, people bring into usage this form, make use of PDF converter if they need converting files and then send them across various platforms over the Web.

PDF documents are used in various fields such as in sectors, educational organizations, or in general for other data sharing processes. It is by making use of any popular platform that such documents could be created. The platforms that could be used are Windows, Mac or Linux. Why these could be used because they look very identical and since the format stores fonts, and other content well on its own so it remains one best choice for all. Content in a file could be strongly protected with the help of password protection feature, so this mode becomes very secure when information needs to be shared with others on the Internet.

Let us peep into the roots of the format:

Adobe Inc. came into being in the year 1982 in California and its main projects relate this format. After making an entry into the software market with its well-known product, Photoshop, it has only done well in its domain. It is with a cross-platform PDF converter product when introduced that Adobe shot its road to fame. The idea behind coming up with this class of data sharing was that there should never be felt a need to own a special processing in computer system so that files could be viewed by anyone. The biggest benefit that it offers is that a sender can be at ease when transferring data over the Net to someone else due to high level protection to the data. At the earlier stages, it was not able to get as much popularity as it has in today's time.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

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Source by Jenny Hamper

Build Your Own Website Tips and Tricks

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Goal: Get on the first page of Google.

Strategy: There are countless tools, strategies, tips and tricks to build your own website to rank high in the search engines. Getting top Google rankings means more money, and lots of it.

Here's a reality check: If your site is not on the first page of Google, you have basically wasted time, effort and money building your own website. When it comes to looking at search results, about 90% of the people won't go past the first page of Google. See why ranking high in the search engines is so important?

Here are some tools that will help you rank and get you noticed. Traffic, after all, equals money!

Create a custom header – Get a website tool that you can use to create a custom header on your website. First impressions are everything! There are lots of choices like Photoshop (which is an expensive graphics program that involves a steep learning curve) but the one I always use is XHeader, and it's free!

The importance of a custom header is that you can place photos, images of your products or people you know. This adds a custom individuality to your site and helps remove the anonymity between you and your visitor.

Helpful marketing tip: If you want people to buy your products, put your people on your website or, at least, feature yourself. If you're building your own website, you want to make money. Personalize it to remove the barrier between you and the buyer / visitor.

SEOPressor – To get good Google rankings, there are some rules you'll have to follow. SEOPressor is like having an invisible buddy on the internet that's watching out for you. It checks your site for lots of potential things you'll need to do to get good Google rankings. It will suggest what to do in order to improve your search engine optimization when you build your own website.

Create your own look – Tens of thousands of people are all using the same website templates so, when you build your own website, you want to stand out from the crowd.

Massive Tip: Google loves WordPress!

Blogs will get you ranked high in the search engines because they are updated with fresh content. Yes, you can make a blog look just like a website and it's so easy. Depending on how you want to build your own website, you have thousands of different programs to choose from, but I'm going to make your life easy, just use a WordPress platform.

Simply register your domain name and go into cPanel (ie, yourdomainname.com/cpanel). Scroll down to the smiley icon called "Fantasico" and there you will set up your WordPress platform. It makes building your own website so darn easy and it can be done in literally minutes.

From there:

~ Click on the "WordPress" link in the left-hand column

~ Click on "New Installation"

~ Choose your domain from the drop-down menu

~ Fill in the details including your domain's email address

~ Voila, you have installed WordPress on your domain and you're ready for the next step!

From there, choose a WordPress template and customize it to your look and taste. There are zillions of free WordPress templates online, just do a search. I personally use Woo Themes templates (which are WordPress templates) because they're so easy and fun to customize and the possibilities are endless! They cost $ 70 per template but they give you two free templates to choose from as well.

If you know HTML and you want to dive right in and build your own website from scratch, check out X-Site Pro. It's a great tool and it'll save you lots of time and effort.

Build Your Own Website Tools:

Backlinks: A backlink is just a link that points back to your website. The more backlinks you have the better because Google will see it as an important site and will rank it higher. When you build your own website, make sure you have some good "link juice" pointing back to it.

Here are a few ideas to get your started:

Article Marketing: Write good, quality articles and submit them to EzineArticles which is the top article directory on the internet. Make sure your articles are helpful and provide value. Your reputation is only as good as the quality of your content.

Tip: Do some keyword research and include keywords in your articles that are the same as the keywords you chose for your website.

YouTube: Make some YouTube videos and insert your domain in the description of the video so that it links back to your website. There is a free program called "Animoto" that makes creating videos so easy a kid can do it. I highly recommend it.

If you're going to build your own website, these tools are a must to make the job easy and effective. There are millions of people out there who build their own websites every day but don't be put off by the competition. Most of those websites are so deep in the Google rankings that they're never found.

If you do your keyword research, provide quality content and good back-linking, you'll be a winner when it's time to build your own website!

Get Indexed – Once you're site is up and running, submit the website URL to these folks to get it indexed by Google:

~ Pingomatic

~ Digg

~ Delicious

~ StumbleUpon

~ MIxx

~ Technorati

~ Reddit

~ SocialMarker.com

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Lori Meyer

35mm Slide Conversion

Omaha Web Design

With the onset of the computer age, going digital has become the trend. Digital technology has made people's work easier without the need for paper. This is definitely good news for people who used to deal with lots of paper work. But what about for photographers and ordinary folks who continue to use the film and slides?

This should be no problem today as films and slides can easily be converted to digital files. The answer is the reliable all in one flatbed or dedicated 35mm slide scanner. With this affordable device, anybody can still save old and new images captured on film and slides the digital way. How? Through the use of your computer.

Most scanners today have a USB port which is the one that connects to the computer. And so from your scanner, the images can be quickly transferred to the computer, stored there or copied to optical media such as the CD or DVD or printed on photo paper later on, whichever is your preference. This process is known as slide conversion.

If you don't have a scanner at home, you can bring your 35mm slides and films to a photo lab for conversion to CD or DVD or utilize the services of small online shops that do perform this job. It may take time, though, as they usually have customers that they service. Whereas if you have your own scanner, you can do the work at your own pace and time.

A great benefit that people, including amateur and professional photographers, can gain from this slide scanner is the ability to edit the images. This device normally comes with a software that is responsible for controlling the scanning and storing processes. An add-on is a photo editor tool such as the Photoshop that you can use to edit your scanned images.

Additionally, you can save your images in various format depending on your purpose. For instance, if you will be sharing your scanned images on the internet, the JPEG format is ideal. If you want high quality images for printing or conversion to CD, the TIFF format is highly recommended by the experts.

When converting your digital files, you have several options. It's either you transfer them to a CD or DVD as individual images or you can create video or photo slideshows which is more interesting to view.

Before transferring your images to optical media, make sure that you double check them. If you're not contented with what you see, you can always edit them first. You can crop, adjust the lighting, orientation, color and so on according to your wishes. Make use of the Digital ICE technology as well to get rid of dust and scratches from your 35mm slides and film.

When you're ready to transfer, insert a CD in the appropriate drive and open the folder where you saved your digital images. Click on one image and then copy it to the CD drive. After it's been copied, the CD will automatically be ejected by your computer. Repeat these steps for the other images.

Your CD is now ready to use and will actually make a great gift to a loved one or friend.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Gloria Smith

Video Marketing Guide: 5 Steps to Success

Website illustrations set by hoangpts

A lot of video trends are a flash in the pan, but some stick around. So, what should you do?

If you were to go all-in on every video marketing trend, you would be switching up your video stack constantly for little value in return. Trends, by definition, come and go, so include an allowance of time and resources for experimentation so that you can try trends and new ideas for size, and see if they show value before making them a permanent part of your strategy.

Here are some trends that have grown in 2019:

Live streaming
Although Facebook Live was overhyped, live streaming has proven valuable to a lot of brands. The in-the-moment nature of the format captures people’s attention by establishing a sense of urgency. Live video also feels more intimate as it’s typically more off the cuff. Most platforms that offer live streaming will also provide viewers the ability to comment live, and interact with the streamer in a unique way which can increase overall user engagement for your brand.

Longer videos
While users on social media sites like Facebook prefer short videos, YouTube viewers are watching videos that are longer. In fact, it’s something that YouTube’s algorithm is favoring, as it means people are spending longer on the platform, and can therefore be shown more ads.

Captions
For Facebook, Twitter, Instagram, and LinkedIn, animated captions are a great way to catch the eye of users that are scrolling. As videos on these platforms autoplay on mute, these animations can provide context of what the video is about, and try and hook users in, getting them to activate the sound and watch the whole way through. You can also do this through closed captions, which you can set to be automatically activated on your videos while playing with the sound off. These provide subtitles, and need to be uploaded into each platform with your video content as a .srt file. This is also a good thing to include in all videos across platforms, as it provides a transcript that search engines like Google can crawl, picking up on keywords, and improving the chances that they’ll show up in search results.

Stories
Snapchat’s popularity has fluctuated, and Instagram’s much-hyped IGTV was a bit of a bust, but the “Stories” format continues to go from strength to strength. Viewers usually expect to see this content in and amongst that of their close friends and influencers, so it needs to feel personal and be designed to be watched alone (often with sound off). Stories can be more low-fi than the content you’d expect to see from brands within your Instagram stream, or YouTube and Facebook feeds. If done well, it’s a unique and intimate way to connect with your audience.


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How to Start a Discount Card Business

Omaha Web Design

Things you will need:

Business cards, business cards, and more business cards! You can easily find 1,000 quality cards for under $25, and this is an essential tool when promoting your service to local businesses.

Your business name. Something catchy, something available, and something that will appeal to your community. Registering your business name is important, if only to ensure that you don’t set up all the work just to have someone steal the name out from under you.

Getting your business license should be put off. The first year you will not charge anything, assuming you build the business in preparation for a January launch, and as a result it will prove to be an unnecessary fee. But we’ll get into that a bit later.

HOWEVER, there is an amendment to the above suggestion. There are many reasons to join your local chamber of commerce, mostly related to meeting and networking with other local business owners. This will, however, require that you have your business license. Also, one or two businesses may not work with you without this. I’ve only had one person make a fuss. I went out and got my license the next day. But I still feel that this can be started without it, if you are short on money.

How the process works:

You find businesses that are willing to offer a year round discount to exclusive card holders. With some hard work, you should have no less than 70 businesses in time to print.

The point is, people will pay for the card for two reasons: That it benefits the community, via fundraisers, etc, and that it appeals to them in the way of offering some serious savings. Big businesses will often say no. Not always, but even offered free, some people will either believe you to be up to something, or they have been hassled by advertisers for so long that they are cold inside.

Do not get discouraged. Start focusing on small businesses. These people don’t have a lot of money for advertising. They are excited to find something that’s free. And once you have THEM, you have a legitimate image which paves the way to more businesses joining.

So, you’ll offer to add businesses for free for the first year. This gives you the numbers you need, and, let’s be honest, you really need them. But don’t worry. The sales of your cards will generate an impressive ROI, all of which will be used to continue the next year with the goal of charging businesses between $100 and $800 to participate.

You will need to design the booklets yourself, assuming that you are a bit short on cash. Photoshop should do nicely. If you stick to a basic color listing, including a logo, discount and contact info, you should be able to fit all your businesses within an 8 to 12 page booklet. If you do not have the technical know-how, you should be able to hire someone locally, and at a reasonable price.

Your plastic card should have your website, business name and expiration date printed on the card. It should be stylish, something that people won’t mind looking at 4 to 5 times a day. If you can number the cards this will cut down on a few issues later down the road, but realistically, it will prove to be more expensive, and will ultimately be unnecessary.

Also, have a spot for them to sign or print their name. You’ll find that business owners, whether it’s a deal breaker or not, will ask if the cards are numbered, or if there is any way of making sure that a membership card is not being passed around. A signature cuts down on this and gives business owners peace of mind.

But really, if you fail to offer a place for his/her name, just say “who cares if it’s passed around? Regardless of whether someone paid for the card or not, they came to YOU because of your ad and discount.”

Plastic cards will run you approx. $300 for 2,000.

Booklets will cost approx. $500 for 2,000.

Both of these can be purchased at a number of online stores. Do plenty of studying. You’d be surprised what feels like a good deal, until you’re kicking yourself for paying more than you had to.

And drum roll…. BUILD A WEBSITE!

This is so important. You need a website. People expect it. Without a website you might as well be operating out of the garage. And maybe you are, but there is no reason for people to know that. A website can be built in such a way that YOU appear to be a TEAM of fancy business people. This is important for both the customers and the businesses that you represent.

The website should be clean and SEO. It should offer listings of all your businesses. Chances are that your customers will not always have their booklet on them. Likewise, they will not always be on the internet. The website and booklet will work hand in hand.

Dixie Rewards is a business started by Dan Bringhurst. The Dixie Rewards Card was started following the guidelines written above, and the website, while only a part of our business, is an essential tool without which we would not be in business.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

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Source by Dan R Bringhurst

Edit Images in WordPress: No External Editor

Omaha Web Design

Have you ever had to deal with a lot of images in your WordPress blog or site? You go through all the trouble of editing your images and upload it to your WordPress site, without noticing that it is a huge filesize? It has happened to me and it is annoying to say the least.

If your image does fit under the upload cap, and finally gets finished, it will still usually load slowly on your site if the file is huge. This creates a problem for you and your visitors, because it provides a bad user experience and makes things take forever. Not the best you could have, but you for sure don't want to edit the image and reupload, then add it to your post again, right?

Well, there is a great solution already built right into WordPress for you that you can use and you won't have to reupload at all.

There is a little known feature of WordPress, that you can resize your images inside WordPress without using an external photo editor. There are other editing features in WordPress as well. When you're done the image will be the perfect size to put in a blog post.

You can always revert back to the original image if you need to, which is also built right into WordPress. This makes this very easy to do without having to load up Photoshop or Pixlr and reupload.

This makes it far easier to quickly get through a ton of photo resize edits on your own without having to do all that work again. I find it to be extremely handy to use the editor.

The photo editor was added in WordPress 3.1.3 and has been very useful ever since. Other things you can do with the photo editor include rotating a photo, flipping it left to right (which can be helpful to add a little flavor to your blog or site.

You can also crop your photo by simply selecting part of the image with a click and drag over the image. It works really well, and it seems like the WordPress team put a lot of thought into this feature. It is one of the things I probably use the most to get the media I need for my posts.

One thing to be aware of is that you can apply the edits you make to all thumbnails, or just the specific size you're looking at, which can be a massive time saver.

If you haven't tried out the photo editor in WordPress, I suggest you go into the Media tab in your admin and try it out on a photo you have in the library. You won't be disappointed.

More info on this feature from WordPress.com here: Image Editing

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

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Source by R Carter

Creating a Website for Beginners

Omaha Web Design

The steps needed to create a website have changed a lot in the past decade. Ten years ago, creating a website would involve finding reliable hosting, learning a basic programming language and frustration over designing something visually appealing. Fortunately, things have progressed since the days of dial-up Internet access and gray desktop computers literally filling your entire workspace. Online website creators such as BaseKit have taken something complex and made it simple. Accessed through your web browser, online website builders empower users with the tools needed to create a website without the need to code. With hosting included and access to powerful widgets such as Google Checkout, it is possible to create a small business website in next to no time.

If you are creating a website for the very first time, you must decide what the overarching goal of your website is. Are you a young designer looking to share your portfolio with a global audience? Are you a small business seeking to increase some revenue through an online channel? Are you an entirely web-based business? Once you know what your needs and goals are, sign up for an account with an easy to use website builder like BaseKit.

Once you have registered for an account, take some time to consider what you want the name of your website to be. The name of your website is also known as your domain. Many of the packages available at BaseKit include a free domain so take advantage of it.

Now you have a website and a name, it's time for the fun part – making it look sleek and sexy. Back in the day, it would cost you a small fortune to hire a web designer to design your site. Fortunately for you, today's website builders include hundreds of professionally-designed templates ready for you to use and adapt. Our advice would be to take advantage of the professionally-created templates and add little touches of your own to customize to your liking. This will save you some time whilst still adding some personalization. Of course if you are feeling more ambitious, BaseKit offers a neat little feature where you can create a template in Adobe Photoshop and then the site will convert it to HTML for you.

Finally, add the necessary widgets for your needs. In BaseKit, it is as simple as drag and drop. To start marketing your brand, we recommend incorporating Facebook and Twitter widgets at a minimum. This will allow you to monitor the conversation about your brand online. If you are a blogger, also sync your RSS feed to your website. For small businesses, Google Checkout and shopping cart are godsends.

Good luck and have fun creating!

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

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Source by Freek Dix

Green Screen Photography

Omaha Web Design

I have been to Events, Parties, Amusement Parks, Races, and I always see Companies taking pictures for Companies and give it away for free. But wait there is always a catch. Those Companies giving away the photos either have you fill out a survey, go online and their website first or put their branding on the photo. What a great concept. They then use your information either to send you advertising at a later time or have you fill a survey and see what you think of their products. I thought about starting a photography company and start little maybe parties and Bar Mitzvahs first.

First

I would first set up a website and print some business cards. Then get a good Camera, Laptop, Printer and software. There are plenty of Professional Photography Equipment Stores online.

Second

You need to test everything and make sure you know what you are doing. Have a get to gather and snap photos and print them right away. Time yourself so if your clients ask you know how long it takes. I started Taking picture on my camera and using a compact flash card to transfer the photos to the laptop. I started using Photoshop to print all photos and add client’s logo to the photo. There is better software where the camera connects directly to the laptop and you have instant access to the photo and may print it faster check out Imaging Spectrum. Also go to events and see what other Companies are doing.

Third

You will also need to call competitors and see what you should charge. What packages do they have? Do they print onsite? What is there sales pitch? Ask for samples and ensure your quality is as good or better.

Fourth

Finding clients is the hard part. Go to hotels and your local planners and pitch your services. Offer to do a Party for free but maybe only 2 hours services so you can market and channel at the party. Word of mouth is the best advertising

What is Green Screen Photography?

What is very popular now is Green Screen Photography. This way you could do theme events and offer Green Screen Photos.

What is very popular now is Green Screen Photography. This way you could do theme events and offer Green Screen Photos. What is Green Screen Photography? Green Screen Photography is when you shoot your subject in front of a green backdrop and then the computer software takes out all the green in the photo. From there you can add any kind of background behind or in front of the subject of the photo you just took. The computer software will automatically merge the two images together creating one great fantasy photo.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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Source by Benny Sibbitt

How 3D Animation Begins

Omaha Web Design

Today, children as well as grown-ups are all mesmerized with the fantastic storylines and surprising twists of animated cartoon films. The animation industry has come a long way today, taking a simple 2D hand drawn design to a completely new level of 3D animation where things come to life with each aspect having unique attributes. 3D animation is the constant rising trend for most of the films right now; be it a combination of real and animated movies, or a fully featured animated film, computer generated motion pictures has become the part of modern film industry that both children and grown-ups will love. So, the question here is that how does a 3D animation begins. Well, let us go through various processes that are involved in creating 3D animation:

1. Sketches – First a group of artists create the rough sketches of the characters and background environment based on the storyline of the film.

2. Finalizing the sketches – From the series of sketches, the final characters and background images are confirmed for the film project. Once confirmed, a group of illustrators creates the lifelike 3D illustrative models of the characters and environment by filling in visual details like colors of characters, environment, and so on.

3. Actual animation – 3D illustrative models as well as the entire environment are choreographed into a predefined movement by the CGI animators using various computer software applications such as Cinema 4D, 3dmax, Mudbox, Maya, Zbrush, and so on.

4. Shading characters and environment – Shading refers to the process of applying detail colors and textures to the characters and the environment. With the help of various shading software applications like Photoshop and Maya, customized effects such as blur, ripple, shine, etc. are applied to the characters and environment.

5. Digital lighting – A digital lighting is pretty much the same as the real world stage lighting. Using lighting software, the animators apply digital lighting to highlight the emotion and mood of the characters.

6. Rendering – Rendering is the process of collaborating and processing all the model files into a single frame of animation. The files for collaboration usually includes 3D models, environment, digital lighting, colors, sound, and so on. The process of rendering may take several days depending on the length of the animation film.

7. Final quality checks – Once the rendering is done, a team of quality assurance checks for the glitches in the animation film. If any glitches are found, it is sent back to the animators to correct them.

All these processes of animation consume a significant amount of time, but once it is completed, it will captivate the people worldwide.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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Source by Adam M Thomas

Flash Intro Templates Basic Knowledge

Omaha Web Design

There is a wide range of website templates types available for every web developer. Among them Flash Intro layouts are valued greatly. These kind of web skins imply the possibility of using live action and sound effects that makes a web page look vivid and dynamic. You may use the advantages of animated menu and flash header – the details that will impress the visitors of your website no matter whether you run a personal home page or a business related web source. Every visitor will appreciate modern interactive flash technology and advanced design of your web presence built on the basis of Flash Intro Template.

Flash Intro Templates will be a perfect solution for establishing both static and dynamic websites.These layouts are highly valued by professional web masters as they help you to improve your website's presentation greatly and make it look like a real worthy professional and stylish source. Besides, this kind of templates is easy to work with and won't require special knowledge for management and customization. You also won't need extra modern software to work with Flash Intro Templates – the list of necessary tools includes any HTML editor (FrontPage, Dreamweaver etc), Macromedia Flash MX 6 or higher and Adobe Photoshop.

Flash Intro Templates become more and more popular nowadays and you have a wide range of designs to choose from. The only task is to find the appropriate web company you would like to get templates from. One of such deserving companies is Flashmint.com. Their team of professional designers is known to create premium templates with high-grade graphics and unique ideas. Here you will find a smashing collection of stunning Flash Intro Templates [http://www.flashmint.com/show-type-flash-intro.html/] which will definitely satisfy your needs. Besides, FlashMint provides responsive support for every customer and thus you won't have any difficulties during the cooperation and will receive timely responses to all your questions.

So if you are aimed at creating some impressive web presence Flash Intro Templates will be a brilliant solution for you.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

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Source by Dendy Parhall

Home Based Photography Business – How to Get Paid Taking Pictures

Omaha Web Design

A home based photography business can be a lucrative business. You can earn as much as $ 40,000 per year or even more. The best thing is you don't need fancy stuffs to get started. All you need is just a simple digital camera preferably 8 megapixels and above, adobe photoshop software, computer and an internet connection.

1. Start Taking Pictures

The first thing you need to of course start taking pictures. You can take any picture but make sure the picture that you take is professionally looking. That's why you will need adobe photoshop, to polish your picture a little bit.

2. Identify Your Business Model

There are two types of business model for home based photography business. Those who take order for special events such as wedding or sweet 17, and those that sells their pictures for royalty income.

You can also sell your photos to online stock photography sites where you can get paid on a recurring commission each time someone buys your photos.

What is your strength and weakness? Are you a single mom or college student? Can you afford to travel for days?

Answering those questions will help you uncover your business model.

3. Promote Your Business

No matter how good your product, you need to spread the words about it. Your product will not promote itself. You, as the creator of the product, that will need to promote the product.

After you identified your business model, now you can choose how you would like to market your service.

If you choose to take order for special events, you might want to create simple website and put advertising at your local newspaper or through pay-per-click search engine such as Google AdWords.

Because you offer your service directly, you can afford to charge higher price even though the job will make you feel more tired.

Another alternative is to sell your pictures for royalty income to websites such as Istockphoto.com or Fotolia.com. Through these websites, you can earn passive income for selling your photos for royalty income.

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

Have a project or new idea? Let's Talk.

branding + omaha advertising agency + digital marketing + graphic design
omaha web design + search engine optimization + mobile apps



Source by Ryan K Lim