Goal: Get on the first page of Google.
Strategy: There are countless tools, strategies, tips and tricks to build your own website to rank high in the search engines. Getting top Google rankings means more money, and lots of it.
Here's a reality check: If your site is not on the first page of Google, you have basically wasted time, effort and money building your own website. When it comes to looking at search results, about 90% of the people won't go past the first page of Google. See why ranking high in the search engines is so important?
Here are some tools that will help you rank and get you noticed. Traffic, after all, equals money!
Create a custom header – Get a website tool that you can use to create a custom header on your website. First impressions are everything! There are lots of choices like Photoshop (which is an expensive graphics program that involves a steep learning curve) but the one I always use is XHeader, and it's free!
The importance of a custom header is that you can place photos, images of your products or people you know. This adds a custom individuality to your site and helps remove the anonymity between you and your visitor.
Helpful marketing tip: If you want people to buy your products, put your people on your website or, at least, feature yourself. If you're building your own website, you want to make money. Personalize it to remove the barrier between you and the buyer / visitor.
SEOPressor – To get good Google rankings, there are some rules you'll have to follow. SEOPressor is like having an invisible buddy on the internet that's watching out for you. It checks your site for lots of potential things you'll need to do to get good Google rankings. It will suggest what to do in order to improve your search engine optimization when you build your own website.
Create your own look – Tens of thousands of people are all using the same website templates so, when you build your own website, you want to stand out from the crowd.
Massive Tip: Google loves WordPress!
Blogs will get you ranked high in the search engines because they are updated with fresh content. Yes, you can make a blog look just like a website and it's so easy. Depending on how you want to build your own website, you have thousands of different programs to choose from, but I'm going to make your life easy, just use a WordPress platform.
Simply register your domain name and go into cPanel (ie, yourdomainname.com/cpanel). Scroll down to the smiley icon called "Fantasico" and there you will set up your WordPress platform. It makes building your own website so darn easy and it can be done in literally minutes.
~ Click on the "WordPress" link in the left-hand column
~ Click on "New Installation"
~ Choose your domain from the drop-down menu
~ Fill in the details including your domain's email address
~ Voila, you have installed WordPress on your domain and you're ready for the next step!
From there, choose a WordPress template and customize it to your look and taste. There are zillions of free WordPress templates online, just do a search. I personally use Woo Themes templates (which are WordPress templates) because they're so easy and fun to customize and the possibilities are endless! They cost $ 70 per template but they give you two free templates to choose from as well.
If you know HTML and you want to dive right in and build your own website from scratch, check out X-Site Pro. It's a great tool and it'll save you lots of time and effort.
Build Your Own Website Tools:
Backlinks: A backlink is just a link that points back to your website. The more backlinks you have the better because Google will see it as an important site and will rank it higher. When you build your own website, make sure you have some good "link juice" pointing back to it.
Here are a few ideas to get your started:
Article Marketing: Write good, quality articles and submit them to EzineArticles which is the top article directory on the internet. Make sure your articles are helpful and provide value. Your reputation is only as good as the quality of your content.
Tip: Do some keyword research and include keywords in your articles that are the same as the keywords you chose for your website.
YouTube: Make some YouTube videos and insert your domain in the description of the video so that it links back to your website. There is a free program called "Animoto" that makes creating videos so easy a kid can do it. I highly recommend it.
If you're going to build your own website, these tools are a must to make the job easy and effective. There are millions of people out there who build their own websites every day but don't be put off by the competition. Most of those websites are so deep in the Google rankings that they're never found.
If you do your keyword research, provide quality content and good back-linking, you'll be a winner when it's time to build your own website!
Get Indexed – Once you're site is up and running, submit the website URL to these folks to get it indexed by Google:
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92 West | Branding + Strategy + Web Design
92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.
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by Lori Meyer